【摘要】：傳統(tǒng)民俗文化對于城市發(fā)展來說具有身份認同、民族凝聚、文化傳承等作用。隨著改革開放進程的不斷推進、西方文化價值觀念的不斷涌入,跨文化的傳播對我國優(yōu)秀傳統(tǒng)文化造成了威脅,我們也開始產(chǎn)生文化自覺的訴求。2008年我國開始將清明節(jié)、端午節(jié)、中秋節(jié)定為法定假日,在這樣的背景之下,對文化傳承具有重要作用的大眾媒體對于傳統(tǒng)民俗的關(guān)注也不斷加強。尤其是地級市的都市報,對于傳承和弘揚當(dāng)?shù)氐膬?yōu)秀民俗文化責(zé)無旁貸。在媒介競爭加劇和不斷同質(zhì)化的今天,地級市都市化報紙要想擁有獨特的風(fēng)格,民俗新聞應(yīng)該可以作為旗幟和形象。大眾媒體在傳統(tǒng)民俗的報道上是否有利于引導(dǎo)傳統(tǒng)民俗發(fā)揮其自身的功能和作用呢?從傳統(tǒng)民俗文化的傳承與摒棄、新民俗與偽民俗等角度探討,大眾傳媒是否應(yīng)該反思?本文立足于此,以南京都市報《金陵晚報》的民俗新聞報道為樣本進行探討。 《金陵晚報》是南京這座歷史文化古城的晚報,在民俗新聞報道方面具有獨特的地緣優(yōu)勢和資源優(yōu)勢。本文的研究思路主要根據(jù)報紙新聞稿的生產(chǎn)過程——先選題后新聞內(nèi)容編輯。新聞選題主要涉及新聞報道數(shù)量,文字內(nèi)容主要涉及媒體報道立場和偏向。所以本文的實證研究一是以2008年和2009年《金陵晚報》民俗新聞報道為總樣本(不包括廣告和軟文),對總樣本的報道形式、議題內(nèi)容框架、版面分布等進行歸類統(tǒng)計等分析；二是選取具有代表性的文字報道分析《金陵晚報》民俗新聞報道的風(fēng)格以及對于南京這座城市建設(shè)的價值。通過實證分析以及問卷調(diào)查,最后對《金陵晚報》民俗新聞報道進行反思,并提出一些建議。
[Abstract]:Traditional folklore culture has the function of identity, national cohesion and cultural inheritance for urban development. With the continuous progress of reform and opening up, the continuous influx of Western cultural values, cross-cultural transmission of our excellent traditional culture has posed a threat, we also began to have a cultural awareness of the appeal. In 2008, China began to Ching Ming Festival, Dragon Boat Festival, Mid-Autumn Festival as a statutory holiday, in such a context, the cultural heritage of the mass media has played an important role in the traditional folklore is also increasingly concerned about. In particular, the prefecture-level city newspaper is duty-bound to inherit and carry forward the local fine folklore culture. In order to have a unique style, folk news should be regarded as a banner and image in today's media competition and constant homogeneity. Does the mass media help to guide the traditional folklore to play its own function and function in the traditional folklore reporting? Should the mass media reflect on the inheritance and abandonment of traditional folk culture, the new folklore and pseudo-folklore? Based on this, this paper takes the folk news report of Nanjing Metropolis Daily Jinling Evening News as a sample. Jinling Evening News is an evening newspaper in Nanjing, an ancient historical and cultural city, which has unique geographical and resource advantages in folk news reporting. The research ideas of this paper are mainly based on the production process of newspaper press releases-first selected topics and then news content editors. News topics mainly related to the number of news reports, text content mainly related to media reporting position and bias. Therefore, the empirical study of this paper is based on the 2008 and 2009 "Jinling Evening News" folklore news reports as a total sample (excluding advertisements and soft articles), the total sample of the report form, topic content framework, layout distribution and other statistical analysis; The second is to analyze the style of folk news report and its value to the construction of Nanjing city. Through the empirical analysis and questionnaire survey, this paper rethinks the folk news report of Jinling Evening News and puts forward some suggestions.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：K892;G212

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