發(fā)布時間：2018-04-27 01:25

  本文選題：網(wǎng)絡(luò)輿情熱點(diǎn)事件 + 話語激活�。� 參考：《河南大學(xué)》2017年碩士論文

【摘要】：現(xiàn)階段,互聯(lián)網(wǎng)依然是我國最大的輿情出口。網(wǎng)絡(luò)輿情是社會變動的風(fēng)向標(biāo),網(wǎng)絡(luò)輿情事件是指在互聯(lián)網(wǎng)平臺上,某個事件使廣大網(wǎng)民情感、態(tài)度、意見、觀點(diǎn)的表達(dá)更為集中和踴躍,并且這些態(tài)度、意見、觀點(diǎn)在傳播過程中不斷互動,產(chǎn)生了明顯影響的事件。網(wǎng)絡(luò)輿情熱點(diǎn)事件是一段時期網(wǎng)民關(guān)注的焦點(diǎn),即網(wǎng)民對這些事件所持的情感、態(tài)度和觀點(diǎn)比較集中。網(wǎng)絡(luò)輿情熱點(diǎn)事件是對社會現(xiàn)實問題及矛盾的反映,反過來社會現(xiàn)實也對網(wǎng)絡(luò)輿情熱點(diǎn)事件中話語的激活產(chǎn)生著推動作用。話語激活是指人這個機(jī)體在被某些因素刺激后,話語表達(dá)的意愿活躍起來,并借助各種形式或手段表達(dá)出來的過程,即話語激活是一個由刺激、反應(yīng)再到傳播的過程。在這個過程中,輿情事件及其所包含的信息會刺激人們的情感,情感的激發(fā)會進(jìn)一步生成人們對輿情事件的態(tài)度,但是情感和態(tài)度是一種心理狀態(tài),難以被覺察,需要借助話語表達(dá)出來,話語由此被激活,情感、態(tài)度和話語表達(dá)是話語主體對刺激的反應(yīng)。話語被激活以后直接進(jìn)入傳播階段,根據(jù)對話語認(rèn)同度的不同,可以將話語傳播的模式劃分為共識型傳播、補(bǔ)充型傳播和對抗型傳播三種。社會道德爭議、官民關(guān)系、弱勢群體保護(hù)等社會矛盾,對某個群體或現(xiàn)象的刻板印象以及對類似事件的群體記憶是刺激話語激活的社會語境因素;媒體報道中為了吸引眼球而采取的凸顯沖突、標(biāo)簽化、煽情化傾向?qū)娗楦杏绕涫欠抢硇郧楦械募ぐl(fā)起著助推作用。相對剝削感的增加,對公權(quán)力和官員以及富人的不信任感,是刺激話語激活的重要心理因素,網(wǎng)民的獵奇心理和從眾心理對公眾情感的激發(fā)、公眾對網(wǎng)絡(luò)輿情事件態(tài)度的生成以及話語的激活起著催化作用。大量評價性話語的出現(xiàn)是網(wǎng)路輿情熱點(diǎn)事件中話語激活的首要表現(xiàn),這些話語借助網(wǎng)絡(luò)流行語、網(wǎng)絡(luò)視頻、漫畫、網(wǎng)絡(luò)表情等多種形式和手段進(jìn)行表達(dá)。話語的傳播過程也是話語不斷被復(fù)述、建構(gòu)和評價的過程,在這個過程中話語會突破原有議題的限制,橫向擴(kuò)大話語客體的范圍,縱向挖掘話語背后的利益和權(quán)力問題,新的話語文本和意義不斷產(chǎn)生,完成話語議題的拓展和深化。在話語議題拓展和延伸的過程中,話語的訴求也在不斷豐富,通過對具體事件中網(wǎng)友評論的內(nèi)容分析,歸納出網(wǎng)絡(luò)輿情熱點(diǎn)事件中話語的主要訴求包括評價、期望、建議、要求、號召等幾個方面。
[Abstract]:At this stage, the Internet is still our country's largest public opinion exports. Network public opinion is the vane of social change. Network public opinion event means that on the Internet platform, an event causes the majority of Internet users to express their feelings, attitudes, opinions and views more intensively and enthusiastically, and these attitudes, opinions, Point of view in the process of continuous interaction, has a clear impact of events. The hot events of network public opinion are the focus of attention for a period of time, that is, the emotion, attitude and viewpoint of the Internet users are concentrated. The hot spot of network public opinion is a reflection of the social reality and contradiction. In turn, the social reality also promotes the activation of the discourse in the hot event of network public opinion. Utterance activation is a process in which the human body is stimulated by some factors and the intention of speech expression is active and expressed by various forms or means, that is, discourse activation is a process from stimulation, reaction to transmission. In this process, the public opinion event and the information it contains will stimulate people's emotion, and the emotion will further generate people's attitude to the public opinion event, but emotion and attitude is a kind of psychological state, which is difficult to detect. Need to be expressed with the help of discourse, discourse is activated, emotion, attitude and discourse expression is the subject of the discourse response to stimulus. Discourse can be divided into three types: consensus communication, supplementary communication and confrontational communication according to the different degree of discourse identity. Social conflicts, such as social moral disputes, the relationship between officials and the people, the protection of vulnerable groups, the stereotype of a certain group or phenomenon, and the group memory of similar events are social contextual factors that stimulate the activation of discourse. Media reports in order to attract the attention of the prominent conflict, tagging, demagogue tend to stimulate public emotions, especially irrational emotions play a role in promoting. The increasing sense of relative exploitation, the distrust of public power and officials and the rich people are the important psychological factors that stimulate the activation of discourse. The formation of public attitudes to online public opinion events and the activation of discourse play a catalytic role. The emergence of a large number of evaluative discourse is the primary manifestation of discourse activation in the hot events of Internet public opinion. These words are expressed through various forms and means such as network buzzwords, network videos, comics, network expressions and so on. The process of discourse communication is also a process in which discourse is constantly repeated, constructed and evaluated. In this process, discourse will break through the limitations of the original topic, expand the scope of the discourse object horizontally, and excavate the interests and power issues behind the discourse vertically. New discourse texts and meanings are constantly produced, and the development and deepening of discourse topics are completed. In the process of the expansion and extension of discourse issues, the discourse demands are also constantly enriched. Through the analysis of the content of the comments made by netizens in specific events, the author concludes that the main demands of the discourse in the hot events of online public opinion include evaluation, expectation and suggestions. Demand, call, etc.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206;C912.63

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