The purpose of this study is to investigate the image of Shanghai as presented by the Instagram community.Instagram has fast become one of the leading social media platforms in the world.Its influence has already been studied by different academic fields and from different points of view.However,when it comes to destination image,Instagram still hasn’t been explored as a potential agent in the creation and management of a destination image.This study explores the influence of Instagram in relati... 

【文章來源】：上海交通大學上海市 211工程院校 985工程院校 教育部直屬院校

【文章頁數(shù)】：61 頁

【學位級別】：碩士

【文章目錄】：
Abstract
CHAPTER1.INTRODUCTION
    1.1 Background
    1.2 Aim of the Thesis Study
    1.3 Organization of the Thesis
CHAPTER2.LITERATURE REVIEW
    2.1 Destination Image
        2.1.1 Definition of Destination Image
        2.1.2 Destination Image Formation
        2.1.3 Measurement of destination image
    2.2 Instagram
    2.3 User Generated Content and Social Media
    2.4 Summary of Research Questions
CHAPTER3.METHOD
    3.1 Procedure
    3.2 Sample
    3.3 Measures
        3.3.1 Content Analysis
        3.3.2 Coding and reliability
        3.3.3 Survey
        3.3.4 Interview
CHAPTER4.RESULTS
    4.1 Content analysis
        4.1.1 Frequency of visual attributes
        4.1.2 Engagement on curated Instagram profiles
    4.2 Survey
        4.2.1 Descriptive results
        4.2.2.Perceived image of Shanghai
    4.3 Interview
CHAPTER5:CONCLUSION
    5.1 Discussion
        5.1.1 Projected Image
        5.1.2 Engagement
        5.1.3 Perceived image
    5.2 Suggestions
    5.3 Limitations and further research
References
Appendix1.Survey Questionnaire
Appendix2.Interview Questions
Appendix3 Sample Photos



本文編號：3490635