本文選題：層次分析法 + 微信�。� 參考：《電子政務(wù)》2017年05期

【摘要】：微信中的社會(huì)思潮更具平民化、隱蔽性和可信性等特征,它體現(xiàn)了思想的自由與開(kāi)放,但是也對(duì)主流價(jià)值觀的傳播帶來(lái)了巨大的挑戰(zhàn)。在對(duì)網(wǎng)絡(luò)社會(huì)思潮研究成果進(jìn)行總結(jié)分析的基礎(chǔ)上,通過(guò)問(wèn)卷調(diào)查法和觀察法,結(jié)合層次分析法的理論,提出了影響微信中社會(huì)思潮傳播的四個(gè)主要因素:微信內(nèi)容因素、微信環(huán)境因素、受眾因素和社會(huì)教育因素;并通過(guò)實(shí)證分析得出結(jié)論,微信內(nèi)容因素和受眾因素是影響微信中社會(huì)思潮傳播的主要因素;在此基礎(chǔ)上,提出建立"社會(huì)—微信平臺(tái)—自我"的三位一體機(jī)制,多方共同發(fā)力,以引導(dǎo)微信中社會(huì)思潮傳播與發(fā)展。
[Abstract]:The social trend of thought in WeChat has the characteristics of populace, concealment and credibility. It embodies the freedom and openness of thought, but also brings great challenge to the spread of mainstream values. On the basis of summarizing and analyzing the research results of network social thoughts, through questionnaire survey and observation, combined with the theory of Analytic hierarchy process (AHP), this paper puts forward four main factors that influence the spread of social thoughts in WeChat: the content factors of WeChat. The environmental factors of WeChat, audience factors and social education factors, and through the empirical analysis, it is concluded that WeChat content factors and audience factors are the main factors affecting the spread of social trends of thought in WeChat. In order to guide the spread and development of social trend of thought in WeChat, this paper puts forward a trinity mechanism of "social-WeChat platform-self".
【作者單位】： 北京郵電大學(xué)馬克思主義學(xué)院;
【基金】：北京市社會(huì)科學(xué)基金項(xiàng)目“突發(fā)性公共事件中網(wǎng)絡(luò)的放大效應(yīng)研究”(項(xiàng)目編號(hào):15SHB022) 北京郵電大學(xué)青年專項(xiàng)基金項(xiàng)目“微信折射出的當(dāng)代社會(huì)思潮研究”(項(xiàng)目編號(hào):2016RC45)
【分類號(hào)】：D669

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