【摘要】：探究長江少年兒童出版集團利用數(shù)字技術(shù)及云平臺實現(xiàn)幼教出版內(nèi)容數(shù)字化和幼教數(shù)字出版平臺化的思路,分析其與技術(shù)商合作分成的模式和圖書內(nèi)容、教學(xué)服務(wù)、終端產(chǎn)品一體化銷售模式,指出這些嘗試推動了集團相關(guān)數(shù)字出版產(chǎn)品的銷售,并創(chuàng)建了全新的盈利模式。
[Abstract]:This paper probes into the idea of using digital technology and cloud platform to realize the digitization of preschool education publishing content and the platform of preschool education digital publishing, analyzes the mode of cooperation between Yangtze River Children and Children Publishing Group and the integrated sales mode of book content, teaching service and terminal products, and points out that these attempts have promoted the sales of relevant digital publishing products of the group and created a new profit model.
【作者單位】： 武漢大學(xué)信息管理學(xué)院;
【基金】：國家社會科學(xué)基金重大項目“健全現(xiàn)代文化市場體系的理論與實踐研究”(12&ZD025)的研究成果
【分類號】：G239.2
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本文編號：2520588