【摘要】：正網(wǎng)絡(luò)傳媒的崛起,給傳統(tǒng)媒體帶來極大的挑戰(zhàn),如何改變報紙副刊的生存狀況,維護好原有的讀者群并有所拓展,是保山日報社一直尋求突破的課題。2015年1月10日,一份全新的八版《保山日報》周末版代替了原來的《新生活周刊》小報和月末特刊。作為以本土社會文化生活及歷史人文、時代風(fēng)貌為基本傳播內(nèi)容的地方黨報副刊,這張對開八版的報紙之所以定位為"周末版"于每周六與讀者見面,旨在彰顯其與《保山日報》正刊互補相生的基本特質(zhì),猶如
[Abstract]:The rise of the positive network media has brought great challenges to the traditional media. How to change the living conditions of the newspaper supplement, maintain the original readership and expand, is the topic that Baoshan Daily has been seeking to break through. January 10, 2015, A new eight-page weekend edition of Baoshan Daily replaced the original New Life Weekly tabloid and monthly special issue. As a supplement to the local party newspaper, which is based on the local social and cultural life, historical and cultural life, and the style and features of the times, this eight-page newspaper is designated as the "weekend edition" to meet the readers every Saturday. The aim is to highlight the fundamental characteristics of its complementarity with the Baoshan Daily, which is similar to that of the Baoshan Daily.
【作者單位】： 保山日報社;
【分類號】：G213

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