本文選題：手機(jī)出版 + 發(fā)展歷程　； 參考：《武漢理工大學(xué)》2012年碩士論文

【摘要】：隨著手機(jī)媒體和網(wǎng)絡(luò)技術(shù)的發(fā)展,手機(jī)媒體已經(jīng)成為人們獲取資訊的重要渠道。手機(jī)媒體的出現(xiàn)和發(fā)展不僅使其成為了第五媒體,更是為傳媒業(yè)帶來(lái)了巨大的商業(yè)潛力和創(chuàng)造了新的經(jīng)濟(jì)增長(zhǎng)點(diǎn),手機(jī)出版也因此蓬勃發(fā)展。如何把握手機(jī)媒體的特點(diǎn),為手機(jī)出版的發(fā)展尋找到合適的增長(zhǎng)方式成了當(dāng)務(wù)之急。本文系統(tǒng)地論述了手機(jī)媒體的發(fā)展歷程及其現(xiàn)狀,參考了日本手機(jī)出版的I-MODE模式,希望為當(dāng)前手機(jī)出版的發(fā)展提供一些借鑒。通過(guò)內(nèi)容分析法及案例分析法等研究手段,筆者對(duì)我國(guó)手機(jī)出版的發(fā)展概況、當(dāng)前手機(jī)出版的主要類(lèi)型,手機(jī)出版產(chǎn)業(yè)鏈要素、當(dāng)前主要的運(yùn)營(yíng)模式、困境壁壘進(jìn)行了研究界定與闡述,最后提出解決方案。 論文主要由五個(gè)部分組成：第一部分為緒論,主要包括對(duì)我國(guó)手機(jī)出版產(chǎn)業(yè)研究成果的整合,介紹了選題背景和研究意義,總結(jié)了我國(guó)手機(jī)產(chǎn)業(yè)研究現(xiàn)狀和特點(diǎn),并對(duì)本課題主要涉及的理論依據(jù)進(jìn)行概括,提出論文創(chuàng)新點(diǎn)。第二部分主要對(duì)手機(jī)出版的概念以及特點(diǎn)進(jìn)行概括,并且闡述了手機(jī)出版的幾種不同類(lèi)型,最后簡(jiǎn)述了我國(guó)手機(jī)出版的發(fā)展歷程。第三部分對(duì)涉及手機(jī)出版產(chǎn)業(yè)鏈的手機(jī)出版內(nèi)容提供商、移動(dòng)運(yùn)營(yíng)商、手機(jī)終端制造商等不同環(huán)節(jié)進(jìn)行了分析,簡(jiǎn)單闡述了手機(jī)閱讀、手機(jī)應(yīng)用商店、手機(jī)游戲的產(chǎn)業(yè)鏈結(jié)構(gòu)。第四部分中,筆者對(duì)手機(jī)出版現(xiàn)有的產(chǎn)業(yè)運(yùn)作模式進(jìn)行了分析和概括,提出了以移動(dòng)運(yùn)營(yíng)商為主的“平臺(tái)+內(nèi)容”模式、以終端廠商為主的“終端+應(yīng)用”模式和以?xún)?nèi)容提供商為主的“軟件+廣告”模式,并通過(guò)模型圖和案例分析對(duì)這三大模式進(jìn)行了詳細(xì)的解釋。同時(shí)筆者還借鑒日本I-MODE模式,簡(jiǎn)述了日本I-MODE模式對(duì)我國(guó)手機(jī)出版發(fā)展的啟示。第五部分,結(jié)合了我國(guó)的手機(jī)出版產(chǎn)業(yè)發(fā)展現(xiàn)狀,對(duì)其發(fā)展中存在的問(wèn)題進(jìn)行了深入的討論,提出了七大應(yīng)對(duì)措施。
[Abstract]:With the development of mobile media and network technology, mobile media has become an important channel for people to obtain information. The emergence and development of mobile media not only make it the fifth media, but also bring great commercial potential and new economic growth point for the media industry. How to grasp the characteristics of mobile media and find a suitable growth mode for the development of mobile publishing has become an urgent task. This paper systematically discusses the development of mobile media and its present situation, referring to the I-MODE model of mobile phone publishing in Japan, hoping to provide some reference for the development of mobile phone publishing. By means of content analysis and case analysis, the author gives an overview of the development of mobile phone publishing in China, the main types of mobile phone publishing, the elements of mobile phone publishing industry chain, and the current main operating mode. Dilemma barriers are defined and elaborated, and finally solutions are proposed. The thesis is composed of five parts: the first part is the introduction, including the integration of the research results of the mobile phone publishing industry in China, the introduction of the background and significance of the research, the summary of the current situation and characteristics of the mobile phone industry research in China. The main theoretical basis of this subject is summarized, and the innovation of the paper is put forward. In the second part, the concept and characteristics of mobile publishing are summarized, and several different types of mobile phone publishing are described. Finally, the development of mobile phone publishing in China is briefly described. The third part analyzes the different links of mobile phone publishing content providers, mobile operators, mobile phone terminal manufacturers and so on, and briefly expounds the structure of the industry chain of mobile phone reading, mobile phone application stores and mobile phone games. In the fourth part, the author analyzes and generalizes the existing industry operation mode of mobile phone publishing, and puts forward the "platform content" mode, which is based on mobile operators. The "terminal application" mode based on the terminal manufacturer and the "software advertisement" mode based on the content provider are explained in detail through the model diagram and case analysis. At the same time, I also draw lessons from Japan I-MODE model, and briefly describe the enlightenment of Japan I-MODE model to the development of mobile phone publishing in China. In the fifth part, combined with the current situation of mobile publishing industry in China, the problems in the development of mobile publishing industry are discussed in depth, and seven countermeasures are put forward.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：G237.6

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 張輝;;新時(shí)期依托手機(jī)媒體建設(shè)共青團(tuán)的思考與探索[J];成功(教育);2012年22期

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本文編號(hào)：2092723