本文選題：女性 + 時尚雜志　； 參考：《河南大學》2012年碩士論文

【摘要】：西方女性時尚雜志已有幾百年的歷史，出版和文化環(huán)境已趨成熟。每個女性時尚雜志都有自己對裝幀設計的態(tài)度，這些時尚雜志的裝幀設計在一定程度上也有很大差別，追其原因，西方女性時尚雜志裝幀設計在其表現手法上完全反映出該雜志的設計思維。因此，雖然是國際型雜志，但只看雜志的裝幀設計，就能表現出自己的風格和魅力，這樣才不會導致市場“同質化”的感覺。國外女性時尚雜志裝幀設計能夠得到很好的發(fā)展，是因其注重實用和藝術，并通過準確定位，以鮮明的個性立足于市場，來保持優(yōu)勢。國內女性時尚雜志的裝幀設計，在這方面這是相當薄弱的，過多關注該雜志的商業(yè)模式，利潤等問題。 自1988年以來，《ELLE》與上海譯文出版社，推出了《ELLE世界時裝之苑》，開創(chuàng)了中國女性時尚雜志，，1993年的《時尚》作為本土第一本女性時尚雜志，中國有女性時尚雜志道路的發(fā)展僅僅過了不到二十年。但發(fā)展速度是驚人的，市場上的女性時尚雜志不斷涌現，不論是雜志的厚度，還是紙張質量，這些雜志的印刷工藝和雜志的品質與國外同類雜志的質量相比毫不遜色，這似乎是一個熱潮。然而，仔細品味，卻發(fā)現幾乎所有的出版物都是同一面孔，從封面，文字，圖片，甚至規(guī)劃和欄目也沒有明顯的不同。可見，我國女性時尚雜志的裝幀設計仍處于國外同類雜志的模仿階段，而且大多也只是只學其皮毛，在深度上沒有做進一步的研究。 據研究中心2009年1月的統(tǒng)計，國內女性時尚類雜志廣告刊登額為2.90億元，占各類雜志廣告市場總份額的50.00%。因此，國內女性時尚雜志投資者，把雜志作為一種商品，都更關心的是時尚雜志商業(yè)價值的體現，能夠把雜志做出有文化價值觀念和思想特征內容總體體現的雜志很少，女性時尚雜志的有機組合形式固然是很小。若要在短期內獲取最大回報，大多數女性時尚雜志是拷貝外國雜志，以一個簡單的模仿和華麗打印，來得到讀者和市場的經濟回報。這種所謂"商品雜志"用以廣告為盈利模式的美麗外衣來得到回報，很難承擔女性時尚雜志在社會中的職責。本應正確引導女性消費時尚、促進女性健康生活理念和文化取向的出版物，目前甚至起到引導導向越來越庸俗化、物質化、功利化與同化的作用。然而，國內女性時尚雜志已經完全成為日常生活的城市消費指南和參考元素。特別是在近幾年，國內國外雜志已通過版權合作和媒介集團，起到對時尚雜志市場上品種繁多的推動作用。版權所有雜志的合作，形成很大的影響，在市場上，國內的女性時尚雜志若想立足于當下，就需要裝幀設計領先，適應時代，在激烈的競爭中研究和吸收國外先進的設計經驗，形成屬于自己的裝幀設計的理念和風格。
[Abstract]:Western women's fashion magazine has a history of several hundred years, publishing and cultural environment has matured. Every women's fashion magazine has its own attitude towards binding design. To a certain extent, the design of these fashion magazines is also quite different. The design of western women's fashion magazine completely reflects its design thinking. Therefore, although it is an international magazine, it can show its own style and charm only by looking at its binding design, so as not to cause the feeling of "homogenization" of the market. Foreign women's fashion magazine binding design can get a good development because of its emphasis on practical and artistic, and through accurate positioning, with a clear personality based on the market, to maintain an advantage. The binding design of domestic women's fashion magazine is rather weak in this respect, too much attention to the magazine's business model, profit and other issues. Since 1988, "ELLE" and Shanghai Translation Publishing House have launched "ELLE World Fashion Garden", which founded Chinese women's fashion magazine. In 1993, "Fashion" was the first local women's fashion magazine. Less than 20 years have passed since the development of women's fashion magazines in China. However, the pace of development is amazing. Women's fashion magazines are constantly emerging in the market. Whether they are the thickness of magazines or the quality of paper, the printing process and quality of these magazines are no less than those of similar foreign magazines. This seems to be an upsurge. However, a closer look shows that almost all publications are the same face, from the cover, text, pictures, even planning and columns are not significantly different. It can be seen that the binding design of Chinese women's fashion magazines is still in the imitation stage of similar foreign magazines, and most of them only learn their fur, and do not do further research in depth. According to the statistics of the Research Center in January 2009, the amount of advertisements published in domestic women's fashion magazines was 290 million yuan, accounting for 50.005% of the total market share of all kinds of magazines' advertisements. Therefore, domestic women fashion magazine investors, who regard magazines as a commodity, are more concerned about the commercial value of fashion magazines, and few magazines can make magazines with cultural values and ideological characteristics in general. The organic mix of women's fashion magazines is, of course, small. To get the most out in the short term, most women's fashion magazines are copying foreign magazines to get the economic returns of readers and markets with a simple imitation and gorgeous print. In return for the beauty of advertising as a profitable model, the so-called "commodity magazines" are hardly responsible for women's fashion magazines in society. The publications which should correctly guide women's consumption fashion and promote the concept and cultural orientation of women's healthy life even play a leading role in vulgarization materialization utilitarianism and assimilation. However, the domestic women's fashion magazine has become the daily life of urban consumption guide and reference elements. Especially in recent years, domestic and foreign magazines have played a role in promoting the wide variety of fashion magazines through copyright cooperation and media groups. The cooperation of copyrighted magazines has a great impact. In the market, if domestic women's fashion magazines want to be based in the present, they need to lead the design of binding, adapt to the times, and study and absorb advanced foreign design experience in the fierce competition. Form their own concept and style of binding design.
【學位授予單位】：河南大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：TS881

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本文編號：1870613