本文選題：微信 + 公眾號(hào)　； 參考：《編輯學(xué)刊》2016年03期

【摘要】：在互聯(lián)網(wǎng)時(shí)代,作為一種全新的生活方式的微信,迅速地進(jìn)入到五億多人的生活中。全國(guó)各大出版社的微信公眾號(hào)也應(yīng)運(yùn)而生,出版社應(yīng)該借力微信這一強(qiáng)大平臺(tái)上,認(rèn)真經(jīng)營(yíng)好自己的微信公眾號(hào),充分發(fā)揮微信公眾號(hào)的各種功能,縮短與讀者的距離,增強(qiáng)讀者的參與度,重視讀者的關(guān)注度,增強(qiáng)粉絲的黏合度,在立足宣傳的前提下,緊密關(guān)注微店的運(yùn)營(yíng),抓住時(shí)代契機(jī),在數(shù)字化領(lǐng)域開拓出版營(yíng)銷的新路徑。
[Abstract]:In the Internet era, WeChat, as a new way of life, rapidly entered the life of more than 500 million people. The WeChat public number of major publishing houses has also emerged. Publishers should use WeChat as a powerful platform to seriously manage their own WeChat public numbers, give full play to the various functions of WeChat public numbers, and shorten the distance from readers. To enhance the participation of readers, pay attention to the attention of readers, enhance the consistency of fans, pay close attention to the operation of micro-stores under the premise of publicity, seize the opportunity of the times, and open up a new way of publishing marketing in the digital field.
【作者單位】： 華東師范大學(xué)出版社;
【分類號(hào)】：G239.22-F
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本文編號(hào)：1870510