【摘要】：股權(quán)眾籌作為一種創(chuàng)新的互聯(lián)網(wǎng)金融模式,正處于快速發(fā)展。在我國經(jīng)濟(jì)下行及結(jié)構(gòu)調(diào)整的背景下,其對(duì)解決中小型及初創(chuàng)型企業(yè)融資困難、激活經(jīng)濟(jì)動(dòng)力具有積極的促進(jìn)作用。Z集團(tuán)作為以制造為主的傳統(tǒng)企業(yè)集團(tuán),在發(fā)展過程中面臨成長動(dòng)力不足、體制僵化等問題。為此,Z集團(tuán)正積極探索開展金融及互聯(lián)網(wǎng)業(yè)務(wù),創(chuàng)新商業(yè)模式。推動(dòng)產(chǎn)業(yè)的轉(zhuǎn)型及升級(jí)。本文以Z集團(tuán)股權(quán)眾籌發(fā)展策略為對(duì)象,研究了眾籌的定義、分類及其在國內(nèi)的發(fā)展情況。闡述了Z集團(tuán)的經(jīng)營現(xiàn)狀及發(fā)展問題,運(yùn)用SWOT方法分析其股權(quán)眾籌的內(nèi)外部環(huán)境因素,論證Z集團(tuán)發(fā)展股權(quán)眾籌的作用及意義。綜合Z集團(tuán)自身特點(diǎn)及國內(nèi)主流的股權(quán)眾籌平臺(tái)運(yùn)營模式,在功能定位、內(nèi)容建設(shè)、盈利模式、運(yùn)作流程等方面提出Z集團(tuán)股權(quán)眾籌平臺(tái)的發(fā)展策略。并就平臺(tái)運(yùn)作中可能存在的法律風(fēng)險(xiǎn)、信用風(fēng)險(xiǎn)、資金風(fēng)險(xiǎn)等,分析其風(fēng)險(xiǎn)內(nèi)容其風(fēng)險(xiǎn)防范措施。本文認(rèn)為,Z集團(tuán)應(yīng)當(dāng)主動(dòng)抓住股權(quán)眾籌發(fā)展機(jī)遇,根據(jù)集團(tuán)需求,在現(xiàn)有法律法規(guī)框架下,建立“線上+線下”的股權(quán)眾籌平臺(tái)運(yùn)作模式。其中,線上模式圍繞集團(tuán)產(chǎn)業(yè)基礎(chǔ),優(yōu)化產(chǎn)業(yè)生態(tài)圈建設(shè),線下模式積極探索員工持股的運(yùn)作機(jī)制。高度重視股權(quán)眾籌運(yùn)營中存在的風(fēng)險(xiǎn),制定相應(yīng)的風(fēng)險(xiǎn)防范措施,保證股權(quán)眾籌平臺(tái)的規(guī)范發(fā)展。希望藉由對(duì)Z集團(tuán)股權(quán)眾籌發(fā)展策略的研究,為我國企業(yè)集團(tuán)借助股權(quán)眾籌促進(jìn)產(chǎn)業(yè)的升級(jí)和轉(zhuǎn)型提供有益的參考意見。
[Abstract]:As an innovative Internet financial model, crowdfunding is developing rapidly. Under the background of economic downturn and structural adjustment in our country, it can solve the financing difficulties of small and medium-sized enterprises and start-up enterprises, and activate the economic power. Z Group is a traditional enterprise group with manufacturing as the main part. In the process of development, faced with the lack of growth momentum, rigid system and other problems. To this end, Z Group is actively exploring the development of financial and Internet business, innovative business models. Promote the transformation and upgrading of the industry. In this paper, we study the definition, classification and development of crowdfunding in Z Group. This paper expounds the management status and development problems of Z Group, analyzes the internal and external environmental factors of its stock rights crowdfunding by using SWOT method, and demonstrates the function and significance of Z Group's development of stock rights crowdfunding. This paper synthesizes Z Group's own characteristics and domestic mainstream stock crowdfunding platform operation mode, and puts forward the development strategy of Z Group's shareholding crowdfunding platform in the aspects of function orientation, content construction, profit model, operation process and so on. Based on the possible legal risk, credit risk, capital risk and so on in the platform operation, the paper analyzes the risk content of the platform and its risk prevention measures. This paper holds that the Group should take the initiative to seize the opportunity of the development of the stock rights crowdfunding and, according to the demand of the Group, establish a "on-line and off-line" mode of operation of the platform under the framework of the existing laws and regulations. Among them, the online mode revolves around the group industry foundation, optimizes the industrial ecological circle construction, and the offline mode actively explores the operation mechanism of employee stock ownership. We attach great importance to the risks existing in the operation of equity crowdfunding, formulate corresponding risk prevention measures, and ensure the standardized development of the stock rights crowdfunding platform. It is hoped that through the research on the development strategy of Z Group's stock rights crowdfunding, this paper will provide a useful reference for China's enterprise groups to promote the upgrading and transformation of the industry by means of shareholding crowdfunding.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F406.7;F426.4

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本文編號(hào)：2141057