本文選題：供應(yīng)鏈 + 價格策略　； 參考：《軟科學(xué)》2017年04期

【摘要】：采用一般需求函數(shù),通過構(gòu)建不同主導(dǎo)模式下的博弈模型,探討供應(yīng)鏈成員的最優(yōu)價格策略;基于此,比較每個成員在三種主導(dǎo)模式下的利潤,并得出均衡狀態(tài)下的供應(yīng)鏈主導(dǎo)模式。研究表明:當主導(dǎo)模式為零售商主導(dǎo)和共同主導(dǎo)時,零售商將基于批發(fā)價的成本加成作為價格策略能夠獲得最大利潤;當它們在主導(dǎo)權(quán)歸屬上存在沖突時,其占優(yōu)主導(dǎo)模式具有不穩(wěn)定性,均衡狀態(tài)下的主導(dǎo)模式受到縱向策略關(guān)系、銷售終端競爭、需求彈性等因素的共同影響。因此,在構(gòu)建供應(yīng)鏈博弈模型時,研究者應(yīng)該根據(jù)市場結(jié)構(gòu)和用戶實際需求特征來提出主導(dǎo)模式假設(shè)。
[Abstract]:By using general demand function, this paper discusses the optimal price strategy of supply chain members by constructing game models under different dominant modes, and compares the profit of each member under three dominant modes. The dominant mode of supply chain under equilibrium state is obtained. The results show that when the dominating mode is dominating and co-dominating, retailers can obtain the maximum profit by adding the cost based on wholesale price as price strategy, and when they are in conflict of ownership, The dominant dominant mode is unstable, and the dominant mode in equilibrium is affected by the vertical strategic relationship, the competition of sales terminal, the elasticity of demand and so on. Therefore, in constructing the supply chain game model, researchers should propose the dominant model hypothesis according to the characteristics of market structure and users' actual demand.
【作者單位】： 西南石油大學(xué)經(jīng)濟管理學(xué)院;西南交通大學(xué)經(jīng)濟管理學(xué)院;
【基金】：國家自然科學(xué)基金項目(71271175) 教育部人文社會科學(xué)研究青年基金項目(12YJC630096) 四川省教育廳科技項目(14SA0023) 四川循環(huán)經(jīng)濟研究中心項目(XHJJ-1504) 西南石油大學(xué)青年教師“過學(xué)術(shù)關(guān)”計劃項目(201331010069)
【分類號】：F274;F224.32
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本文編號：1793495