發(fā)布時(shí)間：2018-04-17 16:38

  本文選題：生態(tài)學(xué) + 計(jì)算機(jī)��； 參考：《南京林業(yè)大學(xué)》2013年碩士論文

【摘要】：近些年來不僅廣大民眾對(duì)我國計(jì)算機(jī)營銷市場(chǎng)普遍關(guān)注，相關(guān)學(xué)者也從不同角度研究計(jì)算機(jī)營銷市場(chǎng)中存在的問題及影響因子，但是，卻很少有人從系統(tǒng)的角度去探究，由此，本文借鑒過去研究的成果，基于生態(tài)學(xué)的思想、理論和方法，靈活運(yùn)用自然生態(tài)系統(tǒng)中相關(guān)原理，發(fā)掘并分析影響計(jì)算機(jī)營銷市場(chǎng)此經(jīng)濟(jì)體健康發(fā)展的多種因素。同時(shí)，提出有效策略改善我國計(jì)算機(jī)營銷市場(chǎng)生態(tài)系統(tǒng)，促進(jìn)其健康發(fā)展。此舉有利于穩(wěn)固我國計(jì)算機(jī)營銷市場(chǎng)的正常運(yùn)行，維護(hù)商家及消費(fèi)者的合法權(quán)益。本文研究的主要內(nèi)容如下： 首先，通過對(duì)計(jì)算機(jī)營銷市場(chǎng)生態(tài)系統(tǒng)研究背景的分析，發(fā)現(xiàn)需要多種學(xué)科理論知識(shí)共同支撐計(jì)算機(jī)營銷市場(chǎng)生態(tài)系統(tǒng)的研究體系，另一方面，理論及現(xiàn)實(shí)價(jià)值的背后也伴隨著復(fù)雜的研究過程；然后，，縱向介紹與分析計(jì)算機(jī)營銷市場(chǎng)的誕生與發(fā)展歷程。 其次，參照自然生態(tài)系統(tǒng)中仿生概念，將計(jì)算機(jī)營銷市場(chǎng)構(gòu)成定義為由其參與主體和生態(tài)環(huán)境組成。之后，本文剖析了存在于計(jì)算機(jī)營銷市場(chǎng)生態(tài)系統(tǒng)的生產(chǎn)者、消費(fèi)者、分解者及調(diào)控者，指出其食物鏈的構(gòu)成。并將計(jì)算機(jī)營銷市場(chǎng)生態(tài)系統(tǒng)與自然生態(tài)系統(tǒng)進(jìn)行對(duì)比，概括它的特性與功能，發(fā)現(xiàn)其系統(tǒng)的復(fù)雜程度在某些方面超過了自然生態(tài)系統(tǒng)。 再次，分析我國計(jì)算機(jī)營銷市場(chǎng)20年的發(fā)展，根據(jù)性質(zhì)將其生態(tài)系統(tǒng)的影響因子劃分為外部環(huán)境影響因子（經(jīng)濟(jì)環(huán)境、信用環(huán)境、制度環(huán)境、社會(huì)環(huán)境、文化環(huán)境和其他環(huán)境影響因子）與內(nèi)部主體影響因子，同時(shí)對(duì)每個(gè)部分詳細(xì)闡述。 最后，筆者研究發(fā)現(xiàn)計(jì)算機(jī)營銷市場(chǎng)影響因子的平衡發(fā)展是維護(hù)計(jì)算機(jī)營銷市場(chǎng)生態(tài)系統(tǒng)平衡的必要條件，而影響因子所處自然環(huán)境、經(jīng)濟(jì)環(huán)境、社會(huì)環(huán)境等則是構(gòu)建穩(wěn)定、健康、可持續(xù)發(fā)展的市場(chǎng)的先決條件。
[Abstract]:In recent years, not only has the general public paid attention to the computer marketing market in our country, but also the related scholars have studied the problems and influencing factors in the computer marketing market from different angles. However, few people have explored it from a systematic perspective.Based on the ideas, theories and methods of ecology, this paper uses the relevant principles of natural ecosystem flexibly to explore and analyze many factors that affect the healthy development of computer marketing economy.At the same time, it puts forward effective strategies to improve the computer marketing ecosystem and promote its healthy development.This will help to stabilize the normal operation of the computer marketing market and protect the legitimate rights and interests of merchants and consumers.The main contents of this paper are as follows:First of all, through the analysis of the background of computer marketing ecosystem research, it is found that a variety of disciplines and theoretical knowledge are needed to support the research system of computer marketing ecosystem, on the other hand,The theory and practical value are accompanied by complicated research process. Then, the birth and development of computer marketing market are introduced and analyzed vertically.Secondly, referring to the concept of bionics in the natural ecosystem, the computer marketing structure is defined as the composition of the participating subject and the ecological environment.Then, this paper analyzes the producers, consumers, decomposers and regulators in the computer marketing ecosystem, and points out the composition of the food chain.By comparing the computer marketing ecosystem with the natural ecosystem, the characteristics and functions of the computer marketing ecosystem are summarized, and the complexity of the system is found to exceed that of the natural ecosystem in some aspects.Thirdly, it analyzes the development of computer marketing market in China for 20 years, and divides the influence factors of its ecosystem into external environmental factors (economic environment, credit environment, institutional environment, social environment) according to its nature.Cultural and other environmental impact factors) and internal subject factors, at the same time elaborate on each part.Finally, the author finds that the balanced development of computer marketing influencing factors is a necessary condition to maintain the balance of computer marketing ecosystem, and the natural environment, economic environment and social environment of the influencing factors are the building stability.Health, sustainable development of the market prerequisites.
【學(xué)位授予單位】：南京林業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F426.671

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