本文選題：全球價值鏈 + 治理模式��； 參考：《廣東外語外貿(mào)大學(xué)》2014年碩士論文

【摘要】：隨著生產(chǎn)技術(shù)的不斷革新，以及現(xiàn)代信息技術(shù)和物流技術(shù)的飛躍發(fā)展，各種產(chǎn)品的設(shè)計、生產(chǎn)、銷售等環(huán)節(jié)的可分性越來越強，各個環(huán)節(jié)不再局限于同一企業(yè)內(nèi)部，而且可以按照比較優(yōu)勢分布到世界各地。在經(jīng)濟全球化的大背景下，國際上一些處于主導(dǎo)地位的制造業(yè)企業(yè)越來越專注于研發(fā)、營銷等附加值較高的環(huán)節(jié)，而把附加值較低的生產(chǎn)環(huán)節(jié)轉(zhuǎn)移到勞動力成本較低的國家和地區(qū)，或者在全球范圍內(nèi)尋找具備成本優(yōu)勢的專業(yè)化生產(chǎn)制造商。這些主導(dǎo)企業(yè)在全球范圍內(nèi)整合資源，將各個環(huán)節(jié)的供應(yīng)商納入它們所控制的全球價值鏈。 中國家電以代工嵌入全球價值鏈中，中國家電產(chǎn)業(yè)的國際化道路分為五個階段：興起階段、國有家電品牌形成階段、激烈競爭階段、品牌整合重組階段、依靠政策階段。我國家電企業(yè)的出口目標(biāo)市場分為了高端市場、發(fā)展中市場和新興市場，其所對應(yīng)的全球價值鏈治理模式依次是領(lǐng)導(dǎo)型、模塊型和市場型。功能升級就是通過重新整合價值鏈而掌握高附加值環(huán)節(jié)的一種升級方式。要實現(xiàn)我國家電企業(yè)的功能升級，，企業(yè)必須具備很強的技術(shù)能力或者市場能力，因此可以歸納出兩條不同的升級路徑：一條是基于市場能力從品牌和渠道進行突破的后向升級路徑，另一條是基于技術(shù)能力從設(shè)計和研發(fā)進行突破的前向升級路徑。
[Abstract]:With the continuous innovation of production technology and the rapid development of modern information technology and logistics technology, the design, production and sale of various products are becoming more and more divisible, and each link is no longer confined to the same enterprise. And can be distributed around the world according to comparative advantage. Under the background of economic globalization, some leading manufacturing enterprises in the world are increasingly focusing on research and development, marketing and other higher value-added links. And shift the production link with lower added value to the countries and regions with lower labor cost, or look for specialized manufacturers with cost advantage in the world. These leading firms integrate resources globally, bringing suppliers from all sectors into the global value chain they control. Chinese household appliances are embedded in the global value chain by contract industry. The internationalization road of Chinese appliance industry is divided into five stages: rising stage, forming stage of state-owned home appliance brand, fierce competition stage, brand integration and reorganization stage, relying on policy stage. The export target market of Chinese household appliance enterprises is divided into high-end market, developing market and emerging market. The corresponding global value chain governance models are leadership, module and market. Functional upgrading is a way of upgrading by reintegrating the value chain to master high-value-added links. In order to realize the functional upgrading of Chinese household appliances enterprises, enterprises must have strong technical or market capabilities. Therefore, two different upgrading paths can be concluded: one is the backward upgrade path based on the market ability breakthrough from the brand and the channel, the other is the forward upgrade path based on the technical ability breakthrough from the design and development.
【學(xué)位授予單位】：廣東外語外貿(mào)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.6

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