本文關(guān)鍵詞： 競(jìng)爭(zhēng)者分析 市場(chǎng)進(jìn)攻 非市場(chǎng)進(jìn)攻 資源相似性 市場(chǎng)共性　出處：《管理評(píng)論》2017年11期 　論文類(lèi)型：期刊論文

【摘要】：本文以中國(guó)家電行業(yè)內(nèi)上市公司為研究對(duì)象,將動(dòng)態(tài)競(jìng)爭(zhēng)研究的分析方法從以焦點(diǎn)企業(yè)為中心跨越到以競(jìng)爭(zhēng)者為中心,重點(diǎn)關(guān)注競(jìng)爭(zhēng)者分析對(duì)企業(yè)市場(chǎng)與非市場(chǎng)進(jìn)攻行動(dòng)選擇的深層次影響機(jī)制。研究結(jié)論主要有:第一,市場(chǎng)共性對(duì)競(jìng)爭(zhēng)性進(jìn)攻行動(dòng)具有顯著的負(fù)向影響。其中市場(chǎng)共性對(duì)市場(chǎng)進(jìn)攻具有顯著的負(fù)向影響,但與非市場(chǎng)進(jìn)攻卻存在一定的弱正相關(guān)性;第二,資源相似性對(duì)競(jìng)爭(zhēng)性進(jìn)攻行動(dòng)不具有顯著的負(fù)向影響。但進(jìn)一步發(fā)現(xiàn),資源相似性對(duì)市場(chǎng)進(jìn)攻具有顯著的負(fù)向影響,但對(duì)非市場(chǎng)進(jìn)攻卻存在著顯著的正向影響;第三,市場(chǎng)共性對(duì)資源相似性與競(jìng)爭(zhēng)行動(dòng)之間的關(guān)系具有顯著的正向調(diào)節(jié)作用。進(jìn)一步,發(fā)現(xiàn)市場(chǎng)共性越高,資源相似性與市場(chǎng)進(jìn)攻行動(dòng)之間的負(fù)向關(guān)系越強(qiáng);市場(chǎng)共性越高,資源相似性與非市場(chǎng)進(jìn)攻行動(dòng)之間的正向關(guān)系越強(qiáng);第四,在公司層面,企業(yè)規(guī)模、企業(yè)年齡、資產(chǎn)收益率、資源優(yōu)勢(shì)對(duì)市場(chǎng)與非市場(chǎng)進(jìn)攻均具有顯著的正向促進(jìn)作用;政府采購(gòu)額僅對(duì)非市場(chǎng)進(jìn)攻具有顯著的正向影響,對(duì)市場(chǎng)進(jìn)攻的作用并不顯著;多元化水平對(duì)市場(chǎng)進(jìn)攻具有弱負(fù)向影響,但對(duì)非市場(chǎng)進(jìn)攻卻存在著顯著的正向影響;在市場(chǎng)層面,發(fā)現(xiàn)市場(chǎng)集中度與不可逆性對(duì)市場(chǎng)進(jìn)攻與非市場(chǎng)進(jìn)攻均具有顯著的正向影響。然而,競(jìng)爭(zhēng)者的進(jìn)攻僅對(duì)市場(chǎng)進(jìn)攻行動(dòng)具有顯著的正向影響,與非市場(chǎng)進(jìn)攻并不存在顯著的相關(guān)性。
[Abstract]:This paper takes the listed companies in China's household appliance industry as the research object, leaps the analysis method of the dynamic competition research from the focus enterprise as the center to take the competitor as the center. Focus on the analysis of competitors on the enterprise market and non-market offensive choice of the deep-seated mechanism. The main conclusions of the study are as follows: first, Market generality has a significant negative effect on competitive offensive action, among which market commonality has a significant negative effect on market attack, but it has a weak positive correlation with non-market attack. Resource similarity has no significant negative effect on competitive offensive action. However, it is further found that resource similarity has significant negative influence on market attack, but has significant positive effect on non-market attack. Furthermore, it is found that the higher the market commonness, the stronger the negative relationship between resource similarity and market offensive action, and the higher the market commonness. The positive relationship between resource similarity and non-market offensive action is stronger, 4th, firm size, firm age, asset return rate, resource advantage have significant positive promotion effect on market and non-market attack, in the company level, enterprise size, enterprise age, asset return rate, resource advantage have significant positive promotion effect on market and non-market attack; The amount of government procurement has only a significant positive effect on the non-market attack, but not on the market attack, the diversification level has a weak negative impact on the market attack, but there is a significant positive impact on the non-market attack. On the market level, it is found that market concentration and irreversibility have significant positive effects on both market attack and non-market attack. There is no significant correlation with non-market attacks.
【作者單位】： 武漢大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：國(guó)家自然科學(xué)基金項(xiàng)目(71572132;71272232) 武漢大學(xué)人文社會(huì)科學(xué)青年學(xué)者學(xué)術(shù)發(fā)展團(tuán)隊(duì)建設(shè)項(xiàng)目(Whu2016011)
【分類(lèi)號(hào)】：F426.6;F832.51
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本文編號(hào)：1508259