ULIC人壽保險公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2019-03-31 19:51
【摘要】：保險業(yè)是我國的朝陽產(chǎn)業(yè),是金融業(yè)的一部分,對我國的經(jīng)濟建設(shè)和社會和諧穩(wěn)定起著至關(guān)重要的作用。保險業(yè)在我國發(fā)展十分迅速,良好穩(wěn)定的政治經(jīng)濟環(huán)境以及國家政策,法律法規(guī)的不斷完善,為保險行業(yè)的發(fā)展提供了良好的發(fā)展環(huán)境。大數(shù)據(jù)、云計算和移動互聯(lián)技術(shù)的不斷發(fā)展,為保險業(yè)的發(fā)展起了巨大的推動作用。人民生活水平的不斷提高,保險觀念的不斷增強,為保險業(yè)的發(fā)展提供了巨大的市場。然而,我國的保險業(yè)發(fā)展很不均衡。在此形勢下,ULIC人壽保險公司作為中小型保險公司的代表,采取何種發(fā)展戰(zhàn)略是文章研究的方向所在。文章以戰(zhàn)略管理理論為基礎(chǔ),綜合分析宏觀環(huán)境、行業(yè)環(huán)境以及公司內(nèi)部環(huán)境。對于ULIC公司所面臨的外部環(huán)境,文章主要從公司所面臨的宏觀環(huán)境、行業(yè)環(huán)境進行了分析,著重分析了政治法律環(huán)境、經(jīng)濟環(huán)境、社會環(huán)境、技術(shù)環(huán)節(jié)、等方面給公司發(fā)展帶來的機遇,對于公司的內(nèi)部條件,主要分析了在人力資源、財力資源、產(chǎn)品研究開發(fā)以及營銷能力等方面的優(yōu)勢和劣勢,利用SWOT分析法劉ULIC公司面臨的機遇、挑戰(zhàn)、優(yōu)勢、劣勢進行分析,通過對幾種可選擇戰(zhàn)略的比較,提出了ULIC公司應(yīng)選擇差異化戰(zhàn)略參與市場競爭,以實現(xiàn)建設(shè)綜合金融集團的目標。為實現(xiàn)戰(zhàn)略發(fā)展目標,ULIC人壽保險公司從產(chǎn)品、服務(wù)、營銷渠道、人員、品牌實行差異化,并應(yīng)采取相應(yīng)的保障措施：一是戰(zhàn)略導(dǎo)向的資源整合與組織優(yōu)化；二是全過程的戰(zhàn)略控制系統(tǒng)強化,三是以客戶為中心的服務(wù)體系完善,四是需求導(dǎo)向的產(chǎn)品與營銷創(chuàng)新。
[Abstract]:Insurance is a rising industry and a part of financial industry in China. It plays an important role in the economic construction and social harmony and stability of our country. The development of insurance industry in China is very rapid, a good and stable political and economic environment, as well as national policies, laws and regulations continue to improve, for the development of insurance industry provides a good environment for the development of development. Big data, cloud computing and the continuous development of mobile Internet technology, for the development of insurance industry has played a huge role. The continuous improvement of people's living standard and insurance concept provide a huge market for the development of insurance industry. However, the development of China's insurance industry is very uneven. In this situation, ULIC Life Insurance Company as the representative of small and medium-sized insurance companies, what kind of development strategy is the research direction of the article. Based on the theory of strategic management, this paper comprehensively analyzes the macro-environment, industry environment and internal environment of the company. For the external environment faced by ULIC Company, this paper analyzes the macro-environment and industry environment, especially the political and legal environment, economic environment, social environment, technical link, and analyzes the environment of politics and law, the environment of economy, the environment of society, the link of technology, and so on. As to the internal conditions of the company, it mainly analyzes the advantages and disadvantages of human resources, financial resources, product research and development, marketing ability and so on. By means of SWOT analysis, the opportunities, challenges, advantages and disadvantages of Liu ULIC Company are analyzed. Through the comparison of several alternative strategies, the paper puts forward that ULIC Company should choose differentiation strategy to participate in the market competition, and puts forward that the company should choose the differentiation strategy to participate in the market competition. In order to achieve the goal of building a comprehensive financial group. In order to achieve the strategic development goal, ULIC Life Insurance Company from the product, service, marketing channels, personnel, brand differentiation, and should take the corresponding safeguard measures: first, strategic-oriented resource integration and organizational optimization; The second is the strengthening of the strategic control system in the whole process, the third is the perfection of the customer-centered service system, and the fourth is the demand-oriented product and marketing innovation.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F842.3;F272
本文編號：2451221
[Abstract]:Insurance is a rising industry and a part of financial industry in China. It plays an important role in the economic construction and social harmony and stability of our country. The development of insurance industry in China is very rapid, a good and stable political and economic environment, as well as national policies, laws and regulations continue to improve, for the development of insurance industry provides a good environment for the development of development. Big data, cloud computing and the continuous development of mobile Internet technology, for the development of insurance industry has played a huge role. The continuous improvement of people's living standard and insurance concept provide a huge market for the development of insurance industry. However, the development of China's insurance industry is very uneven. In this situation, ULIC Life Insurance Company as the representative of small and medium-sized insurance companies, what kind of development strategy is the research direction of the article. Based on the theory of strategic management, this paper comprehensively analyzes the macro-environment, industry environment and internal environment of the company. For the external environment faced by ULIC Company, this paper analyzes the macro-environment and industry environment, especially the political and legal environment, economic environment, social environment, technical link, and analyzes the environment of politics and law, the environment of economy, the environment of society, the link of technology, and so on. As to the internal conditions of the company, it mainly analyzes the advantages and disadvantages of human resources, financial resources, product research and development, marketing ability and so on. By means of SWOT analysis, the opportunities, challenges, advantages and disadvantages of Liu ULIC Company are analyzed. Through the comparison of several alternative strategies, the paper puts forward that ULIC Company should choose differentiation strategy to participate in the market competition, and puts forward that the company should choose the differentiation strategy to participate in the market competition. In order to achieve the goal of building a comprehensive financial group. In order to achieve the strategic development goal, ULIC Life Insurance Company from the product, service, marketing channels, personnel, brand differentiation, and should take the corresponding safeguard measures: first, strategic-oriented resource integration and organizational optimization; The second is the strengthening of the strategic control system in the whole process, the third is the perfection of the customer-centered service system, and the fourth is the demand-oriented product and marketing innovation.
【學位授予單位】：中國海洋大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F842.3;F272
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