【摘要】：著名的城市地區(qū)經(jīng)濟(jì)學(xué)家帕斯卡爾·馬拉加爾曾說(shuō)過(guò)，將來(lái)對(duì)世界大多數(shù)人來(lái)說(shuō)，區(qū)別他們的標(biāo)志是城市和城市的生活形態(tài)，而不是國(guó)家。這意味著城市在未來(lái)的國(guó)民經(jīng)濟(jì)和社會(huì)發(fā)展中扮演著越來(lái)越重要的作用。隨著全球經(jīng)濟(jì)一體化的不斷深入以及我國(guó)改革開(kāi)放程度的不斷擴(kuò)大，國(guó)家間的競(jìng)爭(zhēng)早已被城市間的競(jìng)爭(zhēng)所替代。城市作為區(qū)域政治、經(jīng)濟(jì)和文化的中心，在社會(huì)發(fā)展中起著不可忽視的作用。而城市形象作為區(qū)別城市的標(biāo)識(shí)，越來(lái)越多的被全世界人們所關(guān)注。 現(xiàn)如今，我國(guó)的城市形象傳播已經(jīng)進(jìn)入到了重要的發(fā)展階段。各個(gè)城市都已逐步認(rèn)識(shí)到了城市品牌塑造對(duì)于城市形象傳播的決定性作用。但是，由于品牌意識(shí)的缺失以及對(duì)受眾心理研究的不足，，導(dǎo)致在城市形象傳播的過(guò)程當(dāng)中仍然存在著一些問(wèn)題。本文以長(zhǎng)春市為討論對(duì)象，結(jié)合相關(guān)研究中的經(jīng)驗(yàn)和教訓(xùn)，針對(duì)城市形象傳播中存在的一些問(wèn)題進(jìn)行系統(tǒng)分析。結(jié)果表明：長(zhǎng)春的城市形象傳播較我國(guó)其他一些發(fā)達(dá)城市相比還處于起步階段，傳播方式和傳播內(nèi)容還有待深入探索。 本論文首先對(duì)長(zhǎng)春的城市形象傳播現(xiàn)狀出發(fā)，結(jié)合長(zhǎng)春的歷史形象沿革，總結(jié)出長(zhǎng)春區(qū)別于其他城市所獨(dú)有的特殊優(yōu)勢(shì)、以及在城市形象傳播過(guò)程中亟待解決的問(wèn)題。同時(shí)結(jié)合國(guó)內(nèi)三個(gè)成功的城市形象傳播案例進(jìn)行分析，提出對(duì)長(zhǎng)春城市形象傳播方面的一些解決策略。通過(guò)本文的分析，希望能夠?yàn)殚L(zhǎng)春在未來(lái)的城市形象傳播和城市品牌塑造活動(dòng)提供一些指導(dǎo)和借鑒。
[Abstract]:Pascal Malagar, a famous urban economist, once said that for most people in the world in the future, the difference between them is the city and its life style, not the state. This means that cities are playing an increasingly important role in the future national economy and social development. With the deepening of global economic integration and the continuous expansion of China's reform and opening up, the competition among countries has been replaced by the competition among cities. As the center of regional politics, economy and culture, city plays an important role in social development. The image of the city as the symbol of the difference between the city, more and more people around the world. Nowadays, China's urban image communication has entered an important stage of development. Each city has gradually recognized the decisive role of city brand shaping for the transmission of city image. However, due to the lack of brand awareness and the lack of psychological research on the audience, there are still some problems in the process of city image transmission. This paper takes Changchun as the discussion object, combines the experience and the lesson in the related research, carries on the systematic analysis to some problems existing in the city image dissemination. The results show that the city image communication of Changchun is still in its infancy compared with other developed cities in China. Based on the current situation of Changchun's urban image communication and the history of Changchun's historical image, this paper summarizes the special advantages that Changchun is unique to other cities and the problems to be solved in the process of city image communication. At the same time, three successful cases of city image communication in China are analyzed, and some solutions to Changchun city image communication are put forward. Through the analysis of this paper, we hope to provide some guidance and reference for Changchun's future urban image dissemination and urban brand building activities.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G206

【參考文獻(xiàn)】

相關(guān)期刊論文 前6條

1 李廣斌;王勇;袁中金;;城市特色與城市形象塑造[J];城市規(guī)劃;2006年02期

2 于洪平;;論城市形象的塑造與營(yíng)銷[J];東北財(cái)經(jīng)大學(xué)學(xué)報(bào);2007年06期

3 蘇永華;王美云;;基于整合營(yíng)銷傳播理論的杭州城市形象國(guó)際傳播研究[J];東南傳播;2011年04期

4 范紅;;城市形象定位與傳播[J];對(duì)外傳播;2008年12期

5 張燕;;城市形象建設(shè)中的政策連續(xù)性分析[J];石家莊法商職業(yè)學(xué)院教學(xué)與研究;2008年03期

6 盧大秋,程新華;關(guān)于長(zhǎng)春經(jīng)濟(jì)形象的總體思考[J];長(zhǎng)春市委黨校學(xué)報(bào);1999年05期

本文編號(hào)：2398840