【摘要】：本文以電真空行業(yè)中專業(yè)生產(chǎn)金屬化陶瓷的JZ公司為研究對象,詳細論述了公司發(fā)展戰(zhàn)略的制定過程。力圖著眼實際,找出并解決企業(yè)現(xiàn)實中面臨的實際困難。通過企業(yè)發(fā)展戰(zhàn)略的制定和實施來幫助JZ公司擺脫困境并實現(xiàn)可持續(xù)健康發(fā)展。文章首先從政治、經(jīng)濟、社會和技術(shù)四個方面對陶瓷-金屬封接行業(yè)所處的宏觀環(huán)境以及企業(yè)所處的國內(nèi)外行業(yè)情況進行分析,并運用波特五種競爭力對外部環(huán)境進行綜合研究,發(fā)現(xiàn)企業(yè)面臨的機遇和挑戰(zhàn)。接著本文對企業(yè)的內(nèi)部管理運營模式進行梳理,運用財務(wù)分析、BCG分析理清了企業(yè)具有的優(yōu)勢和劣勢。同時找出企業(yè)目前面臨的實際問題：近幾年利潤增長緩慢、應(yīng)收賬款增多、產(chǎn)品過于單一、技術(shù)創(chuàng)新乏力和內(nèi)生力量不足等。然后運用SWOT工具對前述的外部環(huán)境和內(nèi)部條件進行了綜合分析,從而得出了JZ公司發(fā)展戰(zhàn)略的選擇是密集型內(nèi)生增長戰(zhàn)略,并制定公司發(fā)展戰(zhàn)略的遠景目標(biāo)和近期目標(biāo)。提出了采用綜合優(yōu)勢競爭戰(zhàn)略來支持密集型內(nèi)生增長戰(zhàn)略的實現(xiàn)。最后,為了企業(yè)發(fā)展戰(zhàn)略得以有效實施,制定了戰(zhàn)略實施過程中具體的保障措施。
[Abstract]:In this paper, JZ Company, which specializes in producing metallized ceramics in the electric vacuum industry, is taken as the research object, and the formulation process of the company's development strategy is discussed in detail. Try to focus on the reality and find out and solve the actual difficulties in the reality of enterprises. Through the formulation and implementation of enterprise development strategy to help JZ out of the dilemma and achieve sustainable and healthy development. Firstly, this paper analyzes the macro environment of ceramic and metal sealing industry and the domestic and international situation of enterprises from four aspects of politics, economy, society and technology. And using Porter five kinds of competitive power to carry on the comprehensive research to the external environment, discovers the opportunity and the challenge which the enterprise faces. Then this paper combs the internal management and operation mode of the enterprise, using financial analysis, BCG analysis to clarify the advantages and disadvantages of the enterprise. At the same time, find out the actual problems that enterprises are facing at present: the profit growth is slow in recent years, the accounts receivable increase, the product is too single, the technological innovation is weak and the endogenous strength is insufficient, etc. Then the paper makes a comprehensive analysis of the external environment and internal conditions mentioned above by using the SWOT tool, and concludes that the choice of the development strategy of JZ is intensive endogenous growth strategy, and formulates the long-term and short-term goals of the company's development strategy. A comprehensive competitive advantage strategy is proposed to support the realization of intensive endogenous growth strategy. Finally, in order to carry out the enterprise development strategy effectively, the concrete safeguard measures in the course of the strategy implementation are worked out.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.71;F272

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