【摘要】：2005年之后，中國的互聯(lián)網(wǎng)進(jìn)入了跨越式發(fā)展時(shí)代，以億為計(jì)算單位的網(wǎng)民正通過網(wǎng)絡(luò)改變著中國的政治、經(jīng)濟(jì)、文化等各個領(lǐng)域。尤其是2008年，微博、微信、易信等自媒體平臺的出現(xiàn)，使得自媒體輿情這個嶄新的概念逐步興起。正因?yàn)樽悦襟w在傳播途徑上與傳統(tǒng)媒體發(fā)生了本質(zhì)的變化，所產(chǎn)生的輿情主體也與傳統(tǒng)意義上的輿情主體發(fā)生了明顯的變化。“網(wǎng)絡(luò)民眾”不等同于現(xiàn)實(shí)生活中的公民，由于自媒體自身所具有的特點(diǎn)，使得由此產(chǎn)生的輿情也被賦予了新的特征。同樣突發(fā)公共事件中由于自媒體這一新興的傳播媒介的介入也產(chǎn)生了新的傳播機(jī)制。本文將通過對突發(fā)公共事件中自媒體輿情發(fā)展歷程的分析，探討出突發(fā)公共事件中政府對自媒體輿情引導(dǎo)的困境與挑戰(zhàn)。針對所存在的問題提出適合我國政府對自媒體輿情引導(dǎo)的實(shí)際對策。本文將融合馬克思主義學(xué)科的理論體系，結(jié)合社會學(xué)、傳播學(xué)等相關(guān)學(xué)科的知識體系，整合政府社會管理的實(shí)踐經(jīng)驗(yàn)，梳理現(xiàn)階段學(xué)術(shù)界對突發(fā)公共事件中自媒體輿情研究成果，總結(jié)現(xiàn)階段自媒體輿情中政府的管理手段和引導(dǎo)策略，并對現(xiàn)階段自媒體輿情的傳播機(jī)制、發(fā)展現(xiàn)狀進(jìn)行分析，并在此基礎(chǔ)上探究政府引導(dǎo)的新途徑。
[Abstract]:After 2005, the Internet in China has entered the era of leap-forward development. Internet users with 100 million units of computing are changing China's politics, economy, culture and other fields through the network. Especially in 2008, the emergence of Weibo, WeChat, Yi Xin and other self-media platforms made the new concept of self-media public opinion rise gradually. It is precisely because the self-media and the traditional media have undergone essential changes in the way of communication, the generated public opinion subject has also changed obviously with the traditional public opinion subject. "Internet people" is not equal to the citizens in real life, because of the characteristics of the media itself, the resulting public opinion is also given new characteristics. The new communication mechanism is also produced because of the intervention of self-media as a new medium in public emergencies. Based on the analysis of the development of self-media public opinion in public emergencies, this paper discusses the difficulties and challenges of government guidance to self-media public opinion in public emergencies. Aiming at the existing problems, this paper puts forward some practical countermeasures suitable for our government to guide the self-media public opinion. This paper will integrate the theoretical system of Marxist disciplines, the knowledge system of sociology, communication and other related disciplines, and integrate the practical experience of government social management. Combing the current academic research results of self-media public opinion in unexpected public events, summing up the management means and guiding strategies of the government in the self-media public opinion at this stage, and analyzing the communication mechanism and development status of self-media public opinion at this stage. And on this basis to explore new ways of government guidance.
【學(xué)位授予單位】：溫州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：D63;G206

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相關(guān)期刊論文 前1條

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