中國電視音樂選秀類節(jié)目發(fā)展的二十年
本文選題:電視音樂選秀 + “CCTV全國青年歌手電視大獎賽”; 參考:《河南大學(xué)》2014年碩士論文
【摘要】:二十世紀八十年代以來,中國社會一直處于穩(wěn)定的全面發(fā)展時期,我國的政治、經(jīng)濟建設(shè)都有了較快的發(fā)展和穩(wěn)步的提升,人民的生活水平也在不斷提高,科學(xué)技術(shù)水平同樣取得了豐碩的成果,,而一些科技產(chǎn)品對于大家來說也不再陌生,漸漸地融入到人們的生活中去。慢慢的,人們不再只依賴紙質(zhì)媒體去獲得信息和知識,廣播、電視、網(wǎng)絡(luò)等傳播媒介開始在人們的日常生活中占據(jù)著越來越多的位置。經(jīng)過不斷的社會改革,我國的社會環(huán)境也日益開放化,不同的文化內(nèi)容和形式也源源不斷的傳入我國,人們在閑暇之余也在不停地接受著全新文化的沖擊。為了讓自己的業(yè)余生活變得更加豐富,同時也為了全面提升自身的素質(zhì),人們開始對新的傳播媒介抱以希望,希望通過它們來獲取更多的知識。此時,電視機這個新生事物已經(jīng)陸續(xù)的走入到每個普通人的生活中,人們對這一新生物的關(guān)注和好奇使得電視行業(yè)得到了一個良好的發(fā)展機會,而制作出一些迎合受眾心理符合社會需求的節(jié)目不僅是促進電視業(yè)的發(fā)展,也是推動社會發(fā)展的一個必經(jīng)之路。 在1984年,中央電視臺適時的推出了CCTV全國青年歌手電視大獎賽,這是我國第一檔公開播出的電視音樂選秀類比賽節(jié)目,此節(jié)目的播出,開啟了中國電視音樂選秀節(jié)目的發(fā)展之路。全國青年歌手大獎賽是一檔完全由我國自己創(chuàng)辦的帶有濃烈本土氣息的節(jié)目,在二十世紀八十年代,我國的電視行業(yè)剛剛處于發(fā)展的起步階段,節(jié)目制作并不是很成熟,因此這檔節(jié)目的設(shè)置完全是按照整個歌唱比賽的流程而設(shè)定的,也可以說節(jié)目是為了比賽而存在的,所以在以全國青年歌手大獎賽為代表的1984年到2004年的中國電視音樂選秀節(jié)目是處于為“選”而“秀”的萌發(fā)時期。這一時期的節(jié)目完全秉承著專業(yè)的態(tài)度,以公平公正的原則,無論是參賽選手的報名選拔,還是比賽的過程,都相對嚴苛,從眾多專業(yè)音樂人中發(fā)現(xiàn)和選拔出了大量的優(yōu)秀選手,為我國輸送了一批批音樂人才,豐富了人民的文化生活,推動著我國音樂事業(yè)的發(fā)展,而節(jié)目本身也成為我國最具權(quán)威的一項音樂賽事。 雖然CCTV全國青年歌手電視大獎賽在它的發(fā)展中也嘗試著一些變革,但是觀眾們對于這種賽程設(shè)置相對固定的節(jié)目開始失去興趣,加之節(jié)目的氛圍較為嚴肅緊張,人們開始希望看到一些相對輕松的節(jié)目形式。2004年,由湖南衛(wèi)視打造的全新電視音樂選秀類節(jié)目《超級女聲》橫空出世,這個節(jié)目一經(jīng)推出立刻在社會上引發(fā)了大量的關(guān)注,節(jié)目摒棄了之前對于參賽選手身份的嚴格要求,而突破性的創(chuàng)造了“零門檻”的報名規(guī)則,無論年齡,不論身份,只要是熱愛唱歌的女性,都可以參加比賽,這個消息的發(fā)放引來了大量的參賽著。而在賽程設(shè)置上,《超級女聲》運用了“海選”制度,將整個過程通過電視畫面全面的展現(xiàn)給電視機前的觀眾,選手們不同的表現(xiàn)引得大量觀眾圍觀,有些選手的表現(xiàn)不僅得到了大家的關(guān)注也激發(fā)了部分人群的參賽熱情。而在比賽過程中,節(jié)目組創(chuàng)新性的引入大眾評審機制也獲得了更多人的關(guān)注,這樣的設(shè)置不僅滿足了觀眾對于節(jié)目的參與想法,同時也滿足了受眾們渴望公平民主的心理。因此,這些創(chuàng)新之處都為節(jié)目吸引了大量關(guān)注人群,提升了全民參與的熱度,也使這個節(jié)目形成了全民狂歡的景象。 《超級女聲》為我國電視音樂選秀節(jié)目的發(fā)展寫下了濃墨重彩的一筆,它的成功也引來了大量電視節(jié)目的競相模仿,在此類節(jié)目經(jīng)歷了興盛發(fā)展的三年之后,我國的電視音樂選秀類節(jié)目遇到了發(fā)展的瓶頸,開始轉(zhuǎn)入沉寂期。由于此類節(jié)目的數(shù)量不斷增多,節(jié)目內(nèi)容相互抄襲復(fù)制,導(dǎo)致毫無新意的節(jié)目開始泛濫,造成一種資源浪費,觀眾們此時也開始進入審美疲勞階段,加之一些新的相親類節(jié)目,求職類節(jié)目等的出現(xiàn),大家對于電視音樂選秀類節(jié)目的關(guān)注熱度開始減退。而國家對于部分節(jié)目進行叫停整改的政策也使此類節(jié)目進入到進退兩難的尷尬境地。 2012年由浙江衛(wèi)視推出的《中國好聲音》的橫空出世,打破了中國電視音樂選秀節(jié)目長達五年的沉寂。這一節(jié)目創(chuàng)新性的推出導(dǎo)師“盲選”這一環(huán)節(jié)引起大眾的關(guān)注,在除去外貌對選手的影響因素后,節(jié)目第一次完全以聲音的好壞進行對參賽選手的選拔,節(jié)目組這一完全立足與選擇好聲音的宗旨引得不少人拍案叫絕,也為自己抓住了大量觀眾的心。在導(dǎo)師戰(zhàn)隊的選擇上節(jié)目采用互選的方式,第一次給了選手與導(dǎo)師一樣平等的選擇權(quán)利,開啟了選手可以自己決定自身命運的先河。隨著節(jié)目的不斷發(fā)展,以《中國好聲音》為代表的音樂選秀類節(jié)目已經(jīng)形成了一種成熟的節(jié)目運營模式,不僅成功的制作出優(yōu)秀的節(jié)目,同時也將節(jié)目打造成為一個品牌,形成了完整的產(chǎn)業(yè)鏈條,從中獲取了巨大的經(jīng)濟效應(yīng)。 中國電視音樂選秀節(jié)目經(jīng)過近三十年的發(fā)展,經(jīng)歷了萌發(fā),成長,興盛,停滯和重生相信它也在不斷地總結(jié)經(jīng)驗教訓(xùn),一步一個腳印的不斷向更高的臺階邁進,相信在以后的發(fā)展中,它能創(chuàng)造出更多優(yōu)秀的,引發(fā)大眾關(guān)注熱潮的節(jié)目。
[Abstract]:Since 1980s, Chinese society has been in a period of stable and comprehensive development. The political and economic construction of our country has developed rapidly and steadily, the living standard of the people is also increasing, and the level of science and technology has also achieved fruitful results, and some scientific and technological products are no longer strange to all of us. Gradual integration into people's life. Slowly, people no longer rely only on paper media to obtain information and knowledge, broadcasting, television, network and other media have begun to occupy more and more places in people's daily life. After continuous social reform, our social environment is increasingly open, different cultural content and In the spare time, people are constantly receiving a new culture. In order to make their own amateur life richer and to improve their quality, people begin to hope for new media, hoping to acquire more knowledge. The new creature has gradually entered the life of every ordinary person. The attention and curiosity of the new creature has made the television industry a good opportunity for development, and the production of some programs to meet the social needs of the audience is not only to promote the development of the electric vision industry, but also to promote the development of the society. A path that must be done.
In 1984, CCTV launched the CCTV National Youth singers TV Grand Prix in a timely manner, which is the first public broadcast of TV music show competition program in China. The broadcast of this program opens the way to the development of Chinese TV music shows. The National Youth singers award is a complete set up of our own. In 1980s, the TV industry of our country was just in the start stage of development. The program production was not very mature in 1980s. Therefore, the program was set entirely in accordance with the process of the whole singing competition. It can also be said that the program is for the competition, so the national youth song is in the national youth song. The Chinese TV music show from 1984 to 2004, represented by the hand Grand Prix, is in the germination period of "selection" and "show". The program of this period is fully adhering to the professional attitude, with a fair and fair principle, whether it is the entry and selection of the contestants, or the process of the competition, from a large number of professional musicians. We have found and selected a large number of excellent players, which have transported a batch of music talents for our country, enriched the people's cultural life and promoted the development of Chinese music, and the program itself has become one of the most authoritative music events in our country.
Although the CCTV National Youth singers television Grand Prix has also tried some changes in its development, the audience began to lose interest in the relatively fixed program, and the atmosphere of the program was more serious and more serious. People began to hope to see some relatively easy forms of program.2004 years, created by Hunan TV. The new TV music selection program, "Super Girls >", has come out of the world. As soon as it was launched, the program has caused a lot of attention in the society. The program abandoned the strict requirements for the identity of the competitors, and the breakthrough created the "zero threshold" of the registration rules, regardless of age, regardless of identity, as long as it is a woman who loves singing. In the course of the game, "Super Girls" used the "sea selection" system to show the whole process to the audience in front of the TV, and the performance of the contestants in a large number of spectators. In the course of the competition, the group's innovative introduction of the mass review mechanism has also attracted more attention, which not only satisfies the audience's idea of participation in the program, but also satisfies the audience's desire for public democracy. Therefore, these innovations are all for the people. The program attracted a large number of attention groups, enhanced the popularity of the national participation, and made the program a spectacle of universal carnival.
< Super Girls > has written a thick and heavy color for the development of TV music show in China. Its success has also led to a large number of TV programs. After three years of the flourishing development of this kind of program, the TV music show programs in China have encountered the bottleneck of development and began to turn into the silence period. The quantity of the program is increasing, the content of the program is copied and copied, which leads to the lack of new programs, causing a waste of resources. The audience is also beginning to enter the stage of aesthetic fatigue. In addition, some new related programs, job hunting programs and so on appear, and everyone's attention to the TV music show programs has begun to decrease. The state's policy of halting the rectification of some programs has also made such programs into a dilemma.
In 2012, the "good voice of China" launched by Zhejiang TV was born, breaking the silence of the Chinese TV music show for five years. The program innovatively launched the "blind selection" of the tutor, which has aroused public concern. After removing the influence factors of the appearance to the players, the program was the first time to complete the sound with the sound. The selection of the contestants, the complete foothold of the program group and the purpose of choosing a good voice, attracted many people, and also caught the heart of a large number of viewers. In the selection of the tutor's team, the program was selected by each other. The first time the player was equal to the tutor's choice, the player could decide his own life. With the continuous development of the program, the music show program represented by the "good Chinese voice" has formed a mature program operation mode, not only successfully making excellent programs, but also making the program a brand, forming a complete chain of production industry, from which a huge economic effect has been obtained.
After nearly thirty years of development, Chinese TV music shows have experienced the germination, growth, prosperity, stagnation and rebirth. It is believed that it is also constantly summarizing the lessons and lessons, one step and one step forward to a higher step. In the future, it can create more excellent programs that cause public concern.
【學(xué)位授予單位】:河南大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:G222
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