本文選題：益智類電視節(jié)目 + 價值取向��； 參考：《山東師范大學》2015年碩士論文

【摘要】：2013年暑假期間在電視熒屏中殺出兩匹黑馬——《中國漢字聽寫大會》與《漢字英雄》，這兩檔以“漢字聽寫”為形式的益智文化類電視節(jié)目以高收視、高關注度獲得社會輿論的空前好評，甚至超越同時期的《中國好聲音》獲得觀眾的追捧，一時間一大批益智類電視節(jié)目相繼推出，全民“寫漢字、背古詩、學歷史、答問題”成為風潮，益智類電視節(jié)目在經(jīng)歷過幾次起起伏伏后重新活躍在大眾視野之中。 雖然在政策支持和社會環(huán)境的支持下，益智類電視節(jié)目獲得一定程度的社會關注，但我國電視熒屏仍被歌唱節(jié)目搶盡風頭，親子節(jié)目更以明星、家庭的噱頭熱潮不斷，益智類電視節(jié)目想要真正回歸熒幕中央其難度不亞于一場“諾曼底登陸”，并且在經(jīng)濟效益和各種殘酷的市場指標的禁錮下，部分益智類電視節(jié)目存在“不真、不善、不美”的問題，導致節(jié)目在價值取向的選擇上存在偏失。第二屆《中國漢字聽寫大會》和第三季《漢字英雄》的收視率和關注度已明顯不如以往，隨之而起的一系列益智類電視節(jié)目市場競爭力不強，存活率不高，很快無奈淡出觀眾視野。益智類電視節(jié)目的發(fā)展為何呈現(xiàn)出“有高峰無高原”現(xiàn)象？部分節(jié)目價值取向存在哪些問題讓節(jié)目曇花一現(xiàn)？成功節(jié)目是如何表達價值取向？這是本文探討的主要內(nèi)容。 本文以2012至2015年的益智類電視節(jié)目為研究對象，圍繞其節(jié)目的價值取向這一命題進行分析。論文除去緒論、結語共有四章內(nèi)容，沿著益智類電視節(jié)目價值取向“是什么”、“為什么”、“怎么做”這一思路進行論述。 緒論部分對本論文題目的研究源起、國內(nèi)外研究現(xiàn)狀、研究意義和研究方法進行簡單論述，為本文的寫作提供相應的理論基礎。2013年橫空出世的兩檔漢字聽寫類節(jié)目以高收視、高關注度獲得社會輿論的空前好評；政策上為優(yōu)化電視節(jié)目結構、豐富節(jié)目類型，相繼出臺相關文件對娛樂節(jié)目進行把控；同時習近平總書記在公開場合多次發(fā)表講話，強調(diào)文藝作品對中國價值觀念、中華文化精神等的反映，這些因素促使電視臺紛紛尋求其他節(jié)目類型的創(chuàng)作，這為益智類電視節(jié)目的發(fā)展提供契機。本文希望能從價值取向這一角度入手，分析當前益智類電視節(jié)目價值取向存在的問題及成功之處，試圖為益智類電視節(jié)目的發(fā)展研究提供一個新的角度。 論文第一部分內(nèi)容包含第一、二章節(jié)，第一章首先對相關概念進行界定。在當前節(jié)目類型相互借鑒融合的情況下，劃定益智類電視節(jié)目的范圍；在確定益智類電視節(jié)目價值取向的含義的同時，沿縱向角度分析益智類電視節(jié)目各個發(fā)展階段其價值取向的變化，并得出新時期益智類電視節(jié)目應該弘揚社會主義核心價值觀，彰顯人性的真、善、美。 第二章通過分析當前益智類電視節(jié)目的現(xiàn)狀，得出當前益智類電視節(jié)目雖然呈現(xiàn)出內(nèi)容多元、形式多樣的特征，但數(shù)據(jù)顯示真正成為現(xiàn)象級的節(jié)目仍是個別，多數(shù)節(jié)目競爭力不強，益智類電視節(jié)目出現(xiàn)有高峰無高原的尷尬現(xiàn)象。從價值取向的角度尋找，出現(xiàn)這種現(xiàn)象的原因是當前部分益智類電視節(jié)目的價值取向存在“不真”、“不善”、“不美”的偏失問題，，這些問題影響該節(jié)目類型的健康和諧發(fā)展。 論文第二部分包含第三章節(jié)，益智類電視節(jié)目的價值主體受特定社會環(huán)境影響而對客體產(chǎn)生不盡相同的需求，進而節(jié)目價值取向也各有不同。本章節(jié)從社會宏觀視野和個體微觀視角中尋求價值取向出現(xiàn)偏失的原因，分析社會大環(huán)境中政治、經(jīng)濟及文化因素對益智類電視節(jié)目價值取向的影響作用，探究節(jié)目的直接參與者——制作團隊的專業(yè)能力和審美水準，并總結出構建正確的價值取向需要立足觀眾、貼近生活，承擔起電視媒體人對文化繼承與發(fā)展的重任，并處理好電視節(jié)目大雅與大俗、經(jīng)濟效益與社會效益的矛盾關系。 論文第三部分包含第四章節(jié)，本章內(nèi)容以《中國漢字聽寫大會》、《中華好詩詞》等節(jié)目等相對成功的節(jié)目為例，分析其節(jié)目表達的真、善、美的價值取向，主要從內(nèi)容表達、形式創(chuàng)意以及節(jié)目運營三個維度進行解讀，特別是在節(jié)目運營環(huán)節(jié)中，T2O模式的運營方式為增加益智類電視節(jié)目附加值，創(chuàng)造節(jié)目新價值提供了途徑。從三個維度對成功節(jié)目進行解析，以期從中得到經(jīng)驗供其他益智類電視節(jié)目乃至電視娛樂節(jié)目借鑒。 結語部分對整篇論文進行總結，得出結論。益智類電視節(jié)目同真人秀、歌唱選拔類等節(jié)目相比仍然有很大的進步空間和發(fā)展機遇，而促進該節(jié)目類型更加健康發(fā)展的前提是樹立正確的價值取向。
[Abstract]:During the summer vacation in 2013 , two black - horse - Chinese characters were killed in the TV screen , and the Chinese characters of Chinese characters and Chinese characters were written in the TV screen .

With the support of the policy support and the social environment , the TV screen TV shows some social concern , but the TV screen of our country is still popular with the singing show . The TV screen of our country is still popular with the star and the family . The audience rating and the degree of attention of some kinds of intelligence TV programs are less than that in the past . The development of the quiz shows that there is the phenomenon of " high peak and no plateau " . How to express the value orientation ? This is the main content discussed in this paper .

This paper analyzes the proposition about the value orientation of TV programs in the period from 2012 to 2015 , and discusses the idea of " what " and " why " and " how to do it " along the value orientation of the TV program .

The introduction part makes a brief discussion on the research sources , the research significance and the research methods of the thesis , and provides the corresponding theoretical basis for the writing of this paper . In 2013 , the two Chinese characters listening and writing programs with high viewing angle and high degree of attention are of great reputation for the social public opinion .
In order to optimize the structure of TV programs and enrich the types of programs , policies are adopted to control the entertainment programs in succession .
At the same time , General Secretary Xi Jinping made a number of speeches in public , emphasizing the reflection of literary works on Chinese values and Chinese cultural spirit . These factors impel the television stations to seek other types of programs . This paper hopes to start with the angle of value orientation , and analyze the problems and successes of the current value orientation of the TV programs , and try to provide a new angle for the development of the TV programs .

The first part of the thesis contains the first chapter , the second chapter , the first chapter defines the related concept first . In the case of mutual reference and fusion of the current program type , the scope of the TV program is defined ;
While determining the meaning of the value orientation of the TV program , the paper analyzes the change of the value orientation of the TV program in each stage of development along the longitudinal angle , and concludes that the TV program in the new period should carry forward the socialist core values and show the truth , goodness and beauty of human nature .

In the second chapter , the present situation of the TV shows is analyzed , and it is concluded that the current TV shows are multi - element and diverse , but the data show that the program is still individual , most of the programs are not competitive , and the TV shows have high peaks and no awkward phenomena . The reason for this phenomenon is that the value orientation of the current partial benefit - wise TV shows is " untrue " , " bad " and " non - beauty " , which influence the healthy and harmonious development of the program type .

The second part of this paper contains chapter 3 , the value subject of the TV program is influenced by the specific social environment , and the value orientation of the program is different . This chapter analyzes the influence of political , economic and cultural factors on the value orientation of the TV program , analyzes the influence of political , economic and cultural factors on the value orientation of the TV program .

The third part of the thesis contains chapter 4 , which is based on the relatively successful program such as the Chinese Character Dictation Conference of Chinese Characters , the program such as the Chinese Good Book of Songs and so on , analyses the true , good and beautiful value orientation of the program expression , mainly from three dimensions of content representation , formal originality and program operation . In particular , the operation mode of T2O mode is to increase the value of the TV program added and the new value of the program is provided . The successful program is analyzed from three dimensions , so as to obtain the experience for other intelligence TV programs and even TV entertainment programs .

The concluding part summarizes the whole thesis , and draws a conclusion that there is still a great improvement space and development opportunity compared with the programs such as reality show , singing selection and so on , and the premise of promoting the more healthy development of the program is to set up the correct value orientation .
【學位授予單位】：山東師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G222

【參考文獻】

相關期刊論文 前10條

1 賈奎林;;從“益智”到“益世”——淺談“益智”類電視節(jié)目的發(fā)展[J];采.寫.編;2006年05期

2 胡智鋒;中國電視節(jié)目生產(chǎn)“本土化”的戰(zhàn)略目標與對策[J];當代電影;2001年03期

3 冉儒學;益智類節(jié)目的主要特征[J];電視研究;2002年06期

4 王雪梅;;電視娛樂節(jié)目受眾的心理需求分析[J];電視研究;2006年04期

5 馬蒂;;試論益智類節(jié)目的懸念營造[J];電視研究;2009年01期

6 吳超;;《幸運52》退出熒屏的幾點思考[J];電視研究;2009年02期

7 張西明;傳媒帝國的誘惑[J];讀書;2002年03期

8 王亞非,別明源;益智類節(jié)目中戲劇沖突元素的設計和運用[J];中國廣播電視學刊;2002年08期

9 李朝陽;“共享文化”與中國電視劇創(chuàng)作[J];中國廣播電視學刊;2004年05期

10 鄭國興;;論益智類節(jié)目受眾角色的變遷及對電視節(jié)目產(chǎn)生的影響[J];德州學院學報;2011年S1期

本文編號：1912136