本文關鍵詞： 農村 自媒體 影響因素 問題與對策　出處：《河北大學》2015年碩士論文　論文類型：學位論文

【摘要】：通過在邢臺地區(qū)進行小規(guī)模問卷調查及實地走訪,并對調查獲取的數(shù)據(jù)進行統(tǒng)計、分析,獲取邢臺市農村地區(qū)的自媒體接觸的實際情形、影響因素、出現(xiàn)的問題,并探討應對的對策。在調查中發(fā)現(xiàn),農村地區(qū)的自媒體使用與接觸情況既受政治、經濟、社會發(fā)展狀況等外部因素的影響,同時也受年齡、學歷、收入等個體因素的影響。與此同時,隨著城鎮(zhèn)化進程的加快,農村階層迅速分化,外出務工者、留守兒童、老年人、農村大學生等不同階層在自媒體的使用和接觸上也呈現(xiàn)出不同的特點,這也造成了如今農村地區(qū)自媒體發(fā)展的復雜局面。除了對收入、學歷、年齡等社會學上的一些常規(guī)變量會對自媒體的發(fā)展產生影響之外,一些新的現(xiàn)象同樣值得我們重視,比如城鄉(xiāng)之間存在的“數(shù)字鴻溝”,農村地區(qū)內部在不同階層之間出現(xiàn)的“知識鴻溝”,不僅沒有隨著自媒體的普及而縮小,反而愈加擴大。表現(xiàn)最為突出的是不同年齡用戶之間的巨大差異,年齡大的人偏愛于電視、報紙這樣的傳統(tǒng)媒體,而年輕人則較多的使用自媒體,這就導致了這兩類群體接受信息的方式和內容上的大不同,進而導致在生活方式和溝通方式的代溝。另外,高學歷人群在掌握自媒體的使用上存在明顯的優(yōu)勢,但他們并沒有在學業(yè)有成之后回報鄉(xiāng)村,他們努力留在城市,知識并沒有隨著農村教育事業(yè)的發(fā)展而流向農村。種種這些因素都是不利于農村地區(qū)的均衡發(fā)展,因而很有必要進行全面、科學的對這些現(xiàn)象進行研究。
[Abstract]:Through small scale questionnaire survey and field visit in Xingtai area, and statistics and analysis of the data obtained from the survey, the actual situation of self-media contact in Xingtai rural area and the influencing factors were obtained. In the survey, we found that the use and contact of self-media in rural areas are not only affected by external factors, such as political, economic, social development, but also by age and education. Income and other individual factors. At the same time, with the acceleration of urbanization, the rural class rapidly differentiated, migrant workers, left-behind children, the elderly. Rural college students and other different strata in the use and contact of the media also show different characteristics, which also resulted in the development of rural areas of the complex situation of media development, in addition to income, education. Some sociological conventional variables such as age have an impact on the development of the media, and some new phenomena deserve our attention, such as the "digital divide" between urban and rural areas. The "knowledge gap" that has emerged within rural areas among different segments of the population has not narrowed with the spread of the self-media, but has become even more pronounced, most notably by the enormous differences between users of different ages. Older people prefer traditional media, such as television and newspapers, while young people are more likely to use the media, which leads to significant differences in the way and content of information received by these two groups. In addition, there are obvious advantages in mastering the use of the media, but they do not return to the countryside after the success of their studies. They try to stay in the city, knowledge does not flow to rural areas with the development of rural education. These factors are not conducive to the balanced development of rural areas, so it is necessary to carry out comprehensive. These phenomena are scientifically studied.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：G206

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