本文關鍵詞：政務微博視野下的政府形象提升研究　出處：《湘潭大學》2014年碩士論文　論文類型：學位論文

  更多相關文章： 政務微博 政府形象 提升研究

【摘要】：在互聯網快速發(fā)展的時代里，政府機構和部門通過電子政務這種新型的管理方式，每日大量頻繁的進行行政管理和處理日常事務。而微博和政務微博作為信息產業(yè)時代的衍生物，以其獨有的便利性、廣泛性、溝通性等特點，為改善政府公共服務提出了許多新方法，這就使得完善政務微博逐漸成為了構建服務型政府形象的必然要求。如今在我國構建社會主義和諧社會的偉大進程中，政府形象受到越來越廣泛的關注，而政府形象也已經成為評估政府工作績效的重要指標之一。因此，基于政務微博提升政府形象的研究成為一個很有意義的課題。 20世紀末至今，對于我國政府的形象問題，逐漸被黨和政府重視。我國的政府部門大力對法律制度、政治、經濟、文化和社會管理等領域進行改革和建設，旨在樹立自身的良好形象，當然，這對于政府部門來說是個很大的挑戰(zhàn)。政務微博從無到有，有著四年的發(fā)展歷程，從一個被社會各界關注的微博群體且只專注發(fā)布信息向互動、服務、問政過渡，政務微博整體上展現了新的服務型政府形象，表達了中國政府進行管理方式的變革的決心。政務微博為政府形象的宣傳提供了新媒體，政民交流提供了新渠道，也成為了政府應對突發(fā)事件的輿論利器，開辟了群眾監(jiān)督的新渠道。但是政務微博在塑造政府形象進程中，也產生了一系列問題，包括缺乏管理、政治體制的局限、服務理念滯后和法律保障未健全。這些問題制約了政務微博的發(fā)展，直接給政府形象帶來嚴重損害。本文在對此課題的調查、分析和歸納的基礎上，基于新公共服務理論、顧客滿意度理論、企業(yè)家政府理論、雙向溝通理論，提出了規(guī)范政務微博內容管理、提高政務微博的技術支持、健全政務微博的管理制度、培育成熟公民社會、加強法律保障等提升策略，更好的塑造政府形象，凸顯正面信息，鞏固正面形象，消除負面信息，，修復受損形象。 利用政務微博途徑來提升政府形象的這一研究，是一個研究薄弱而又非常有現實意義的課題，對于建設服務型政府，促進社會主義社會和諧發(fā)展，提升政府形象有著非常深遠的意義。
[Abstract]:In the era of rapid development of the Internet, government agencies and departments through e-government this new management. Daily frequent administrative management and handling daily affairs. Weibo and government Weibo as a derivative of the information industry era, with its unique convenience, universality, communication and other characteristics. In order to improve the public service of the government, many new methods have been put forward, which makes the perfection of government affairs Weibo gradually become the inevitable requirement of constructing the image of service-oriented government. Now, in the great process of constructing the socialist harmonious society in our country. The image of the government has been paid more and more attention, and the image of the government has become one of the important indicators to evaluate the performance of the government. The research of improving the government image based on government affairs Weibo has become a very meaningful topic. Since the end of 20th century, the image of our government has gradually been taken seriously by the Party and the government. The government departments in our country have made great efforts to reform and construct the legal system, politics, economy, culture and social management and so on. The aim is to establish a good image of their own, of course, this is a great challenge for the government. Government affairs Weibo from scratch, has four years of development. From a community concerned by the community Weibo group and only focused on the issue of information to interactive, service, political transition, the government Weibo as a whole showed the new image of service-oriented government. Government affairs Weibo provides new media for the publicity of the government image, provides a new channel for the communication between the government and the people, and also becomes the public opinion weapon for the government to deal with unexpected events. But in the process of shaping the government image, there are a series of problems, including the lack of management, the limitations of the political system. The service idea lags behind and the legal guarantee is not perfect. These problems restrict the development of the government affairs Weibo, and bring the serious damage to the government image directly. This article is based on the investigation, analysis and induction of this subject. Based on the new public service theory, customer satisfaction theory, entrepreneur government theory, two-way communication theory, proposed to standardize government Weibo content management, improve government Weibo technical support. Improve the management system of government affairs Weibo, cultivate mature civil society, strengthen legal protection and other promotion strategies, better shape the image of the government, highlight the positive information, consolidate the positive image, eliminate the negative information. Repair damaged image. The study of using the Weibo approach to improve the government image is a weak and very practical topic for building a service-oriented government and promoting the harmonious development of socialist society. Improving the image of the government has a very profound significance.
【學位授予單位】：湘潭大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：D63

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本文編號：1369423