本文關(guān)鍵詞：新媒體對中國武術(shù)傳播的影響研究　出處：《蘇州大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 中國武術(shù) 新媒體 武術(shù)傳播 大眾傳播 網(wǎng)絡(luò)傳播

【摘要】：今天，新媒體的發(fā)展正處在快速變革融合的發(fā)展時期。隨著新媒體對社會發(fā)展的作用日益凸顯，，其在政治、經(jīng)濟(jì)、文化等各個領(lǐng)域都差生了巨大的影響。而這些變化正在不斷影響著人們對信息的選擇、對信息的獲取方式、以及對信息的消費(fèi)等。新媒體時代的到來，使中國武術(shù)正承受著來自各個方面的挑戰(zhàn)。所以，研究新媒體時代背景下的中國武術(shù)傳播問題，探究新媒體對中國武術(shù)傳播的影響，讓葆有華夏文化精髓的中國武術(shù)在新媒體時代又好又快的傳播，將關(guān)乎到中國武術(shù)今后的生存命運(yùn)，這正是當(dāng)下亟待解決的重要問題。 本文采用文獻(xiàn)資料法、邏輯分析法、比較分析法、實證研究法、專家訪談法等研究方法，從傳播學(xué)角度出發(fā)，以新媒體時代為背景，將中國武術(shù)作為主體，以新媒體對中國武術(shù)傳播的影響為研究對象，對其進(jìn)行了深入的分析與研究。 研究認(rèn)為，由于傳統(tǒng)媒體對中國武術(shù)傳播的漠不關(guān)心以及新媒體對中國武術(shù)傳播的如虎添翼，加之新媒體“超媒體性、交互性、個性化、超時空性和全球化”的五大優(yōu)勢，產(chǎn)生了中國武術(shù)與新媒體融合傳播的背景。從而分析了媒體對中國武術(shù)傳播的影響：即武術(shù)網(wǎng)絡(luò)的多元混亂、武術(shù)紙媒的空間萎縮、武俠影視的技術(shù)誤讀、武術(shù)文化的傳承缺失，以及新媒體對中國武術(shù)文化傳播、武術(shù)傳播者、武術(shù)傳播方式、武術(shù)國際傳播的影響。在此基礎(chǔ)上，提出了中國武術(shù)與新媒體融合傳播的應(yīng)對策略，即中國武術(shù)的新媒體傳播，應(yīng)始終對“雙刃劍”效應(yīng)建立正確的認(rèn)識、中國武術(shù)的新媒體傳播方向，應(yīng)堅守“一體多元”的文化立場；中國武術(shù)傳播媒體的新舊共融，要緊跟“媒介融合”發(fā)展趨勢；中國武術(shù)的自媒體形式傳播，需要自律與他律“雙管齊下”；中國武術(shù)新媒體傳播中的媒體管理，應(yīng)避免產(chǎn)生“水土不服”的不良反應(yīng)；中國武術(shù)新媒體傳播的輿論控制，需要民眾、官方、國家“三駕馬車”并駕齊驅(qū)。綜上所述，面對新媒體時代的來臨，我們需要充分認(rèn)識到新媒體對中國武術(shù)傳播所產(chǎn)生的重要影響以及給我們帶來的啟示。
[Abstract]:Today, the development of new media is in a period of rapid transformation and integration. With the increasingly prominent role of new media in social development, it is in politics and economy. Culture and other fields have a great impact. And these changes are constantly affecting people's choice of information, access to information, as well as the consumption of information. The arrival of the new media era. Chinese Wushu is bearing the challenge from all aspects. Therefore, the study of Chinese Wushu communication under the new media era, to explore the impact of new media on Chinese Wushu communication. Let the Chinese martial arts with the essence of Chinese culture spread well and quickly in the new media era, which will be related to the future survival fate of Chinese martial arts, which is an important issue to be solved. In this paper, literature, logic analysis, comparative analysis, empirical research, expert interviews and other research methods, from the perspective of communication, with the new media era as the background, Chinese martial arts as the main body. Taking the influence of new media on the spread of Chinese Wushu as the research object, this paper makes a deep analysis and research on it. The study believes that because of the indifference of the traditional media to the spread of Chinese Wushu and the new media's contribution to the spread of Chinese Wushu, the new media is "hypermedia, interactive and individualized." The five advantages of transcendental space-time and globalization give rise to the background of the fusion of Chinese Wushu and the new media, and analyze the influence of the media on the Chinese Wushu communication: namely, the plural chaos of Wushu network. The space of wushu paper medium shrinks, martial arts film and television technology misreading, martial arts culture inheritance and lack, as well as the new media to Chinese martial arts culture dissemination, martial arts communicators, martial arts communication. On the basis of this, the author puts forward the countermeasures of the fusion communication of Chinese Wushu and new media, that is, the new media communication of Chinese Wushu should always establish a correct understanding of the "double-edged sword" effect. The new media communication direction of Chinese Wushu should adhere to the cultural standpoint of "integration and pluralism"; The new and old blending of Chinese Wushu communication media should closely follow the development trend of "media fusion"; The self-media form of Chinese Wushu needs self-discipline and heteronomy "two-pronged approach"; The media management in the new media communication of Chinese Wushu should avoid the adverse reactions. The Chinese martial arts new media dissemination public opinion control, needs the populace, the official, the national "troika". In summary, faces the new media age arrival. We need to fully realize the important influence of new media on the spread of Chinese martial arts and the enlightenment to us.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G852;G206

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