發(fā)布時(shí)間：2018-11-07 15:55

【摘要】：經(jīng)過(guò)近二十年來(lái)全國(guó)范圍內(nèi)的持續(xù)、穩(wěn)定發(fā)展、快速，當(dāng)前階段的中國(guó)房地業(yè)已經(jīng)日趨規(guī)范，，市場(chǎng)日趨理性，客戶群體日趨成熟。而伴隨著這樣的理性與成熟，隨之而來(lái)的必將是房地產(chǎn)企業(yè)自身的調(diào)整，所謂重新洗牌的分化與整合將不斷深入事實(shí)越來(lái)越清晰地告訴我們：中國(guó)房地產(chǎn)業(yè)的閉著眼睛都能賺錢(qián)的暴利時(shí)代已經(jīng)一去不返，以往單純地比拼土地資源而疏于管理的時(shí)代將再無(wú)存在的可能，要想在行業(yè)立足，必須轉(zhuǎn)變觀念，必須實(shí)現(xiàn)從重視資源向重視管理方向轉(zhuǎn)變。 結(jié)合當(dāng)前中國(guó)房地產(chǎn)行業(yè)的土地資源日漸短缺、國(guó)家不斷加大控制行業(yè)泡沫力度及相關(guān)政策不斷出臺(tái)的實(shí)際情況，中小型房地產(chǎn)企業(yè)要想不被市場(chǎng)淘汰、得以立足繼而持續(xù)發(fā)展，那么走規(guī)�；�、跨地域發(fā)展之路已成為必然。如何完成由單一地域開(kāi)發(fā)向跨地域開(kāi)發(fā)方向轉(zhuǎn)變？如何由單項(xiàng)目開(kāi)發(fā)管理模式向多項(xiàng)目開(kāi)發(fā)管理模式的轉(zhuǎn)變？如何由傳統(tǒng)項(xiàng)目公司組織模式向集團(tuán)化組織模式的轉(zhuǎn)變？這些都給現(xiàn)今中國(guó)的房地產(chǎn)企業(yè)、尤其是過(guò)渡期的房地產(chǎn)企業(yè)在經(jīng)營(yíng)管理模式方面提出了更高的要求。 本文在對(duì)房地產(chǎn)企業(yè)多項(xiàng)目管理等理論深入分析的基礎(chǔ)上、結(jié)合行業(yè)有代表性企業(yè)的管理實(shí)踐以及本人的實(shí)踐經(jīng)驗(yàn)，詳細(xì)地從企業(yè)戰(zhàn)略、組織模式、管理流程、人力資源、文化建設(shè)等方面，對(duì)房地產(chǎn)企業(yè)如何應(yīng)對(duì)多項(xiàng)目管理的課題進(jìn)行了深入的研究和探討。以期為新形勢(shì)下房地產(chǎn)企業(yè)的良性發(fā)展提供有益的啟示。
[Abstract]:After nearly 20 years of sustained, stable development and rapid development in the whole country, the current stage of Chinese real estate industry has become more and more standardized, the market is becoming more rational, and the customer group is becoming more mature. With such rationality and maturity, the adjustment of the real estate enterprise itself will follow. The differentiation and integration of the so-called reshuffle will continue to deepen the fact that it is increasingly clear that the era of huge profits in China's real estate industry, which can make money with its eyes closed, is gone. In the past, it is impossible to exist in the era of simply comparing land resources but neglecting management. In order to establish a foothold in the industry, we must change our ideas and realize the transformation from attaching importance to resources to emphasizing management. In the light of the growing shortage of land resources in China's real estate industry and the state's increasing efforts to control the bubble of the industry and the continuous introduction of related policies, small and medium-sized real estate enterprises want to avoid being eliminated by the market. To be based on sustainable development, then to scale, cross-regional development has become inevitable. How to complete the transition from single regional development to cross-regional development? How to change from single project development management mode to multi project development management mode? How to change from the traditional project company organization mode to the collectivization organization mode? All these put forward higher demands on the management mode of real estate enterprises in China, especially in the transitional period. Based on the deep analysis of the theory of multi-project management of real estate enterprises and combining with the management practice of representative enterprises in the industry and their own practical experience, this paper makes a detailed analysis of the enterprise strategy, organizational model, management process, human resources, and so on. In the aspect of cultural construction, this paper makes a deep research and discussion on how to deal with multi-project management in real estate enterprises. In order to provide beneficial enlightenment for the benign development of real estate enterprises under the new situation.
【學(xué)位授予單位】：北京工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F299.233.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 郝炬;;談跨區(qū)域房企的集團(tuán)管控[J];房地產(chǎn)導(dǎo)刊;2006年10期

2 張彩江,馬慶國(guó);復(fù)雜多項(xiàng)目—多費(fèi)用管理決策的價(jià)值模型研究[J];管理工程學(xué)報(bào);2004年04期

3 馬旭晨;;淺議企業(yè)多項(xiàng)目管理與企業(yè)戰(zhàn)略管理[J];管理工程學(xué)報(bào);2005年S1期

4 楊雪松,胡昊;基于關(guān)鍵鏈方法的多項(xiàng)目管理[J];工業(yè)工程與管理;2005年02期

5 尹貽林;周培;;PMO—企業(yè)多項(xiàng)目管理組織新形式[J];哈爾濱商業(yè)大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2008年02期

6 張應(yīng)高,劉安民;企業(yè)戰(zhàn)略管理與危機(jī)管理的融合[J];經(jīng)濟(jì)論壇;2003年06期

7 張立軍,蘇萍;組合管理思想在項(xiàng)目管理中的運(yùn)用[J];基建優(yōu)化;2004年05期

8 蔣景楠;余斌;;多項(xiàng)目管理探究[J];技術(shù)經(jīng)濟(jì)與管理研究;2006年02期

9 吳光東;蘇振民;柏樹(shù)新;;大型房地產(chǎn)企業(yè)集團(tuán)管控模式研究[J];建筑經(jīng)濟(jì);2008年02期

10 陸愛(ài)平;企業(yè)項(xiàng)目組合管理研究[J];市場(chǎng)周刊(管理探索);2005年04期

本文編號(hào)：2316836