在線購(gòu)物是吸引客戶以及提高客戶滿意度的最大部分。在這個(gè)技術(shù)世界中,大多數(shù)公司都使用在線購(gòu)物來(lái)使客戶滿意并吸引更多客戶。本研究論文基于不同因素對(duì)發(fā)展中國(guó)家客戶在線購(gòu)買滿意度的影響這一主題。本研究報(bào)告的重點(diǎn)是確定不同因素及其對(duì)客戶滿意度的影響。除此目標(biāo)外,研究論文還具有其他一些目標(biāo),例如確定客戶對(duì)零售公司的產(chǎn)品和服務(wù)的滿意度。這項(xiàng)研究還旨在確定在線購(gòu)物對(duì)零售公司客戶滿意度提高的影響。研究人員使用實(shí)證主義哲學(xué),描述性設(shè)計(jì),演繹研究方法和原始數(shù)據(jù)收集方法進(jìn)行研究。研究人員選擇了300位具有在線購(gòu)物經(jīng)驗(yàn)的受訪者,以收集與研究主題相關(guān)的數(shù)據(jù)。從研究的結(jié)果來(lái)看,很明顯,在線購(gòu)物可以幫助組織增加商機(jī),也可以幫助組織在組織環(huán)境中提高客戶滿意度。從研究中還可以明顯看出,不同因素對(duì)客戶滿意度有許多影響,根據(jù)分析,公平價(jià)格,質(zhì)量,交貨速度和響應(yīng)能力是有助于提高客戶滿意度的主要因素,可以說(shuō)這些因素有助于組織發(fā)展業(yè)務(wù),這將在組織范圍內(nèi)帶來(lái)更多的財(cái)務(wù)收益。

【文章來(lái)源】： 中北大學(xué)山西省

【文章頁(yè)數(shù)】：53 頁(yè)

【文章目錄】：
摘要
abstract
Chapter1 Introduction
    1.1 Problem Statement
    1.2 Significance of Research
    1.3 Research scope
    1.4 Research objective
    1.5 Research questions
    1.6 Research Methodology
    1.7 Research structure
Chapter2 Literature Review
    2.1 Introduction to E-Commerce
    2.2 Online Vs. Offline Shopping
    2.3 Online shopping
    2.4 Factors affecting online shopping
    2.5.Pros of Online Shopping
    2.6 Cons of Online Shopping
    2.7 Customer Satisfaction
    2.8 Quality
    2.9 Price
    2.10 Delivery Time
    2.11 Responsiveness
    2.12 Conceptual Framework
Chapter3 Methodology
    3.1 Research Design
    3.2 Sources Of data
    3.3 Population
    3.4 Sampling Technique
    3.5 Data Collection
    3.6 Tool for data collection
    3.7 Administration of questionnaire
    3.8 Pilot study
    3.9 Validity and reliability analysis of research questionnaire
    3.10 Data Analysis
Chapter4 Data Analysis
    4.1 Research Results and Discussion
    4.2 General findings
    4.3 Correlation analysis
        4.3.1 Normality of data
        4.3.2 Histogram
        4.3.3 Box Plot
    4.4 Correlation
    4.5 Assumption for correlation
    4.6 Relationship Between Fair price strategy And customer’s online buying satisfaction
    4.7 Relationship Between Quality And Customer’s Online Buying Satisfaction
    4.8 Relationship Between delivery time and customer’s online buying satisfaction
    4.9 Relationship Between Responsiveness And customer’s online buying satisfaction
    4.10 Regression analysis
Chapter 5 Conclusion, Limitation and Recommendation
    5.1 Conclusion
    5.2 Limitations and Recommendations
        5.2.1 Discount offers
        5.2.2 Customer service
        5.2.3 Reduced shipping cost
        5.2.4 Social media Marketing
    5.3 Future Implications
References
APPENDIX
Section 1: RESPONDENT’S PROFILE
Acknowledgements



本文編號(hào)：3550954