【摘要】：國有上市公司在我國社會經(jīng)濟發(fā)展過程中發(fā)揮著越來越重要的作用,特別是從事金融服務業(yè)務的公司而言,對中小微企業(yè)融資、便民服務等方面的重要性不言而喻,但隨著現(xiàn)代金融業(yè)的快速發(fā)展,金融業(yè)的市場化、國際化進程、新興互聯(lián)網(wǎng)金融企業(yè)的興起及金融服務的多樣化,新型金融企業(yè)已經(jīng)處于一個存在重重困難的發(fā)展環(huán)境中。這類企業(yè)的發(fā)展中,出現(xiàn)了不少的問題,如管理不規(guī)范、業(yè)務發(fā)展不均衡、金融風險控制力較低、網(wǎng)點相對較少、影響力較低等問題。作為國有上市公司的深圳賽格股份有限公司其金融業(yè)務發(fā)展存在同樣的問題,且競爭形勢異常嚴峻,如何確定在已有的傳統(tǒng)業(yè)務和金融業(yè)務的基礎(chǔ)上,正確制定公司金融業(yè)務競爭戰(zhàn)略是公司迫切需要解決的問題。本文圍繞深圳賽格股份有限公司金融業(yè)務的競爭戰(zhàn)略進行了研究分析,首先通過參閱當前存在的研究成果,然后從全方位分析了深圳賽格股份有限公司的現(xiàn)狀,并提出了企業(yè)的發(fā)展戰(zhàn)略:區(qū)域定位上立足深圳,面向全國;并且實現(xiàn)將公司的金融理論與客戶分享;要重點研發(fā)產(chǎn)品,實現(xiàn)差異化的產(chǎn)品策略,以及產(chǎn)品集中化的策略,通過積極擴大開發(fā)中間業(yè)務的類產(chǎn)品、金融服務、金融領(lǐng)域、金融市場等。為此,深圳賽格股份有限公司應在現(xiàn)有業(yè)務的基礎(chǔ)上,做好“互聯(lián)網(wǎng)+金融”創(chuàng)新,繼續(xù)擴大平臺規(guī)模;加強同業(yè)合作與跨界融合;做好深圳賽格股份有限公司金融服務業(yè)務的市場營銷與品牌推廣;努力打造綜合性的、具有深圳賽格股份有限公司特色的金融服務體系,最大程度上滿足客戶的服務需求。另外,建議公司完善現(xiàn)有的配套體系,以實現(xiàn)競爭戰(zhàn)略更好的實施。
[Abstract]:State-owned listed companies are playing a more and more important role in the social and economic development of our country, especially for the companies engaged in financial services, the importance of financing for small and medium-sized enterprises, convenient services and so on is self-evident. However, with the rapid development of modern financial industry, the marketization and internationalization of financial industry, the rise of new Internet financial enterprises and the diversification of financial services, new financial enterprises have been in a difficult development environment. There are many problems in the development of this kind of enterprises, such as non-standard management, unbalanced business development, low financial risk control, relatively small network, low influence and so on. As a state-owned listed company, Shenzhen Seger Co., Ltd. has the same problems in the development of its financial business, and the competition situation is extremely severe. How to determine the basis of the existing traditional business and financial business, It is an urgent problem for the company to formulate the competition strategy of financial business correctly. This paper studies and analyzes the competitive strategy of financial business of Shenzhen Seger Co., Ltd., first by referring to the existing research results, then from the all-round analysis of the current situation of Shenzhen Seger Co., Ltd. And put forward the enterprise development strategy: the regional positioning based on Shenzhen, facing the whole country; And the realization of the company's financial theory to share with customers; We should focus on R & D, product differentiation and product centralization, and actively expand the development of intermediate business products, financial services, financial fields, financial markets, and so on. To this end, Shenzhen Seger Co., Ltd. should do a good job of "Internet finance" innovation on the basis of existing business, continue to expand the scale of the platform, strengthen interbank cooperation and cross-border integration; To do a good job in the marketing and brand promotion of financial service business of Shenzhen Seger Co., Ltd., and strive to create a comprehensive financial service system with the characteristics of Shenzhen Seger Co., Ltd. to meet the customer's service needs to the greatest extent. In addition, it is suggested that the company improve the existing supporting system to achieve better implementation of competition strategy.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F832.39;F271

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