基于賣家分散化決策的雙邊平臺價格模式研究
發(fā)布時間：2018-11-02 07:50
【摘要】：在賣家分散化決策和平臺面臨彈性需求的基礎(chǔ)上,分析了固定收費、交易費、兩部收費和利潤分成制四種價格模式在雙邊市場中的應(yīng)用策略,基于平臺所獲利潤對以上四種收費模式進行了比較。研究發(fā)現(xiàn):盡管交易費或兩部收費更有利于平臺從賣家身上獲取更高比例的剩余,但由于扭曲了賣家的努力水平,因此并不一定能夠使平臺獲得更高的利潤;利潤分成制和固定費都能夠激勵賣家達到最優(yōu)的努力水平,而利潤分成制獲取賣家剩余的能力更強,因此一定在利潤上優(yōu)于固定費;利潤分成制在賣家激勵方面優(yōu)于交易費和兩部收費,在剩余索取方面是否優(yōu)于交易費或兩部收費取決于賣家的成本,給定賣家類型和外部性強度,當成本在賣家間的增幅較小時,利潤分成制帶來的利潤最優(yōu)。
[Abstract]:On the basis of the decentralized decision of the seller and the flexible demand of the platform, this paper analyzes the application strategies of four price models, namely, fixed charge, transaction fee, two-part charge and profit sharing system, in the bilateral market. The above four charging modes are compared based on the platform profit. The study found that although the transaction fee or two fees are more favorable for the platform to obtain a higher proportion of the surplus from the seller, but because it distorts the seller's level of effort, it does not necessarily enable the platform to obtain higher profits; Both the profit-sharing system and the fixed fee can motivate the seller to reach the optimal level of effort, but the profit-sharing system is more capable of obtaining the seller's surplus, so it must be superior to the fixed fee in the profit. The profit sharing system is superior to the transaction fee and the two fees in the incentive of the seller, and whether the residual claim is superior to the transaction fee or the two fees depends on the seller's cost, given the seller's type and the intensity of the externality. When the increase in costs between sellers is small, profit sharing system brings the best profit.
【作者單位】： 西安理工大學(xué)經(jīng)濟與管理學(xué)院;西北大學(xué)經(jīng)濟管理學(xué)院;
【基金】：教育部人文社會科學(xué)研究規(guī)劃基金項目(16YJA630015) 陜西省高等教育管理重大問題研究課題(2016ZD02)
【分類號】：F274
本文編號：2305393
[Abstract]:On the basis of the decentralized decision of the seller and the flexible demand of the platform, this paper analyzes the application strategies of four price models, namely, fixed charge, transaction fee, two-part charge and profit sharing system, in the bilateral market. The above four charging modes are compared based on the platform profit. The study found that although the transaction fee or two fees are more favorable for the platform to obtain a higher proportion of the surplus from the seller, but because it distorts the seller's level of effort, it does not necessarily enable the platform to obtain higher profits; Both the profit-sharing system and the fixed fee can motivate the seller to reach the optimal level of effort, but the profit-sharing system is more capable of obtaining the seller's surplus, so it must be superior to the fixed fee in the profit. The profit sharing system is superior to the transaction fee and the two fees in the incentive of the seller, and whether the residual claim is superior to the transaction fee or the two fees depends on the seller's cost, given the seller's type and the intensity of the externality. When the increase in costs between sellers is small, profit sharing system brings the best profit.
【作者單位】： 西安理工大學(xué)經(jīng)濟與管理學(xué)院;西北大學(xué)經(jīng)濟管理學(xué)院;
【基金】：教育部人文社會科學(xué)研究規(guī)劃基金項目(16YJA630015) 陜西省高等教育管理重大問題研究課題(2016ZD02)
【分類號】：F274
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