在線社群氛圍對社群成員創(chuàng)新行為的作用機理研究——自我決定視角
發(fā)布時間:2018-09-11 06:10
【摘要】:在線社群是企業(yè)創(chuàng)新活動的外部平臺,探尋在線社群成員的創(chuàng)新動機是激發(fā)成員創(chuàng)新的關(guān)鍵。自我決定理論揭示了動機整合對行為的影響機理,指出外部環(huán)境對行為動機具有重要影響。鑒于此,運用實證研究方法,探索了在線社群氛圍對成員參與創(chuàng)新行為的影響機理,發(fā)現(xiàn)在線社群支持氛圍能夠通過激發(fā)成員創(chuàng)新動機,進而促進其創(chuàng)新行為;成員因果定向水平顯著調(diào)節(jié)在線社群氛圍對成員創(chuàng)新動機的激發(fā)作用。
[Abstract]:The online community is the external platform of the enterprise innovation, and exploring the innovation motivation of the online community member is the key to stimulate the member innovation. Self-decision theory reveals the influence mechanism of motivation integration on behavior, and points out that external environment has an important influence on behavioral motivation. In view of this, this paper explores the influence mechanism of online community atmosphere on members' participation in innovation behavior by using empirical research method, and finds that online community support atmosphere can stimulate members' innovation motivation and then promote their innovative behavior. The level of causality significantly regulates the role of online community atmosphere in motivating members to innovate.
【作者單位】: 山東師范大學(xué)管理科學(xué)與工程學(xué)院;山東大學(xué)管理學(xué)院;
【基金】:國家自然科學(xué)基金青年項目(71403153);國家自然科學(xué)基金面上項目(71272121)
【分類號】:F273.1
本文編號:2235829
[Abstract]:The online community is the external platform of the enterprise innovation, and exploring the innovation motivation of the online community member is the key to stimulate the member innovation. Self-decision theory reveals the influence mechanism of motivation integration on behavior, and points out that external environment has an important influence on behavioral motivation. In view of this, this paper explores the influence mechanism of online community atmosphere on members' participation in innovation behavior by using empirical research method, and finds that online community support atmosphere can stimulate members' innovation motivation and then promote their innovative behavior. The level of causality significantly regulates the role of online community atmosphere in motivating members to innovate.
【作者單位】: 山東師范大學(xué)管理科學(xué)與工程學(xué)院;山東大學(xué)管理學(xué)院;
【基金】:國家自然科學(xué)基金青年項目(71403153);國家自然科學(xué)基金面上項目(71272121)
【分類號】:F273.1
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