本文選題：供應(yīng)鏈中斷 + 顧客缺貨反應(yīng)��； 參考：《中國(guó)管理科學(xué)》2016年07期

【摘要】：傳統(tǒng)的關(guān)于供應(yīng)鏈牛鞭效應(yīng)的研究,僅關(guān)注供應(yīng)鏈上游成員間(供應(yīng)商、制造商或零售商)的協(xié)調(diào)運(yùn)作,而忽略缺貨發(fā)生后顧客缺貨反應(yīng)對(duì)供應(yīng)鏈動(dòng)態(tài)性的影響。本文利用高層級(jí)Petri-net對(duì)包含兩個(gè)制造商、兩個(gè)零售商的供應(yīng)鏈系統(tǒng)進(jìn)行建模與仿真,定量地研究不同的缺貨強(qiáng)度下顧客缺貨反應(yīng)對(duì)兩條相互競(jìng)爭(zhēng)的供應(yīng)鏈牛鞭效應(yīng)的影響。研究結(jié)果表明,顧客缺貨反應(yīng)對(duì)缺貨品牌及其競(jìng)爭(zhēng)品牌的牛鞭效應(yīng)均存在顯著影響,但各種缺貨反應(yīng)對(duì)牛鞭效應(yīng)的影響程度有所差異,且供應(yīng)鏈中斷強(qiáng)度(主要體現(xiàn)為發(fā)生缺貨的品牌市場(chǎng)份額以及缺貨持續(xù)時(shí)間)亦對(duì)牛鞭效應(yīng)產(chǎn)生顯著影響。我們建議不同產(chǎn)品類型(對(duì)應(yīng)不同的顧客反應(yīng)組合)的管理者根據(jù)品牌的市場(chǎng)占有率、缺貨持續(xù)時(shí)間等因素對(duì)不同類型的顧客進(jìn)行購(gòu)買(mǎi)行為的引導(dǎo),以緩解牛鞭效應(yīng)并保持市場(chǎng)份額。
[Abstract]:The traditional research on bullwhip effect of supply chain only pays attention to the coordinated operation among the upstream members of the supply chain (supplier, manufacturer or retailer), while neglecting the impact of customer shortage response on supply chain dynamics. In this paper, we use the high-level Petri-net to model and simulate the supply chain system with two manufacturers and two retailers, and quantitatively study the effect of customer shortage on the bullwhip effect of two competing supply chains under different shortage intensity. The results show that the short of stock response has a significant impact on the bullwhip effect of the shortage brand and its competitive brand, but there are differences in the impact of various shortage reactions on the bullwhip effect. And the supply chain interruption intensity (mainly reflected in the shortage of brand market share and shortage duration) also has a significant impact on bullwhip effect. We suggest that managers of different product types (corresponding to different customer response combinations) guide different types of customers according to brand market share, shortage duration and other factors. To mitigate the bullwhip effect and maintain market share.
【作者單位】： 深圳信息職業(yè)技術(shù)學(xué)院;哈爾濱工業(yè)大學(xué)深圳研究生院;
【基金】：國(guó)家自然科學(xué)基金資助項(xiàng)目(71171064)
【分類號(hào)】：F274

【參考文獻(xiàn)】

相關(guān)期刊論文 前4條

1 林文進(jìn);江志斌;李國(guó)威;孫東繼;;顧客行為和生產(chǎn)能力限制的牛鞭效應(yīng)分析[J];上海交通大學(xué)學(xué)報(bào);2015年04期

2 李，

本文編號(hào)：2108186