發(fā)布時(shí)間：2018-06-20 11:23

  本文選題：蘭州新思維教育研究中心 + 民辦教育�。� 參考：《蘭州大學(xué)》2017年碩士論文

【摘要】：自上世紀(jì)90年代初至今,隨著知識經(jīng)濟(jì)的到來,我國教育培訓(xùn)市場的迅速發(fā)展,私立民辦教育培訓(xùn)市場規(guī)模不斷擴(kuò)大并持續(xù)保持著較快的增長速度。如何提高服務(wù)質(zhì)量水平,并提高私立民辦教育機(jī)構(gòu)在教育培訓(xùn)市場的核心競爭力,已成為私立教育行業(yè)的重要問題。在海外,各類培訓(xùn)教育從成人的職業(yè)能力提升到青少年各種教育培訓(xùn)范圍涉及面較大。在國內(nèi),據(jù)TutorGroup估計(jì)中國成年人的各學(xué)科訓(xùn)練市場將會按年增長25%,而中國的私立教育由于啟動遲緩(中國快速發(fā)展不到20年),仍然存在諸多問題,如服務(wù)理念背后,缺乏行業(yè)標(biāo)準(zhǔn)和規(guī)范,缺乏專業(yè)人才,資本優(yōu)勢不明顯,品牌知名度弱,缺乏個(gè)性化服務(wù),對私立民辦教育培訓(xùn)機(jī)構(gòu)的教師績效評價(jià)指標(biāo)不能對教師績效進(jìn)行全面的、合理的評價(jià);存在著過于強(qiáng)調(diào)財(cái)務(wù)效率,不關(guān)心甚至忽視機(jī)構(gòu)從業(yè)人員的專業(yè)水平發(fā)展指標(biāo);重視教學(xué)成果、分?jǐn)?shù)結(jié)果的輸出性評價(jià),輕視教學(xué)質(zhì)量和學(xué)生知識接受掌握方面凡人輸入性評價(jià);只考慮學(xué)生(客戶)的學(xué)習(xí)成績或分?jǐn)?shù),忽略行業(yè)道德因素等綜合評價(jià)標(biāo)準(zhǔn)。為了尋求客戶滿意度和教師服務(wù)績效之間的關(guān)系,幫助私立民辦教育探索行之有效的服務(wù)質(zhì)量水平,以加強(qiáng)私立民辦教育機(jī)構(gòu)的管理水平和戰(zhàn)略。基于感知服務(wù)質(zhì)量水平和客戶滿意度的理論,本文旨在通過探討蘭州新思維教育研究中心在服務(wù)過程中如何解決因缺乏有效的溝通,宣傳和實(shí)踐不一致,缺乏生活護(hù)理服務(wù),高質(zhì)量的教師,費(fèi)用和安全性差等因素造成的問題,著手提高了私立民辦教育機(jī)構(gòu)在廣闊教育培訓(xùn)市場的核心競爭力,即最終通過以自身硬件和軟件實(shí)力為基礎(chǔ)為客戶提供可被感受到的服務(wù)的價(jià)值和使用價(jià)值來滿足客戶的期望。從而實(shí)現(xiàn)提高該機(jī)構(gòu)服務(wù)質(zhì)量,提高客戶滿意度進(jìn)行深入討論。
[Abstract]:Since the beginning of 1990s, with the arrival of knowledge economy and the rapid development of China's education and training market, the scale of private and private education and training market has been continuously expanding and maintaining a relatively fast growth rate. How to improve the quality of service and improve the core competitiveness of private educational institutions in the education and training market has become an important issue in the private education industry. Overseas, all kinds of training education from adult vocational ability to a wide range of youth education and training. At home, Tutor Group estimates that China's adult training market will grow by 25 per year, while private education in China is still experiencing many problems due to its slow start-up (China's rapid development is less than 20 years), such as behind the concept of service. Lack of industry standards and norms, lack of professional personnel, capital advantages are not obvious, brand awareness is weak, lack of personalized services, private education and training institutions of teacher performance evaluation indicators can not be comprehensive. Reasonable evaluation; there is too much emphasis on financial efficiency, do not care about or even ignore the professional level of the institutional staff development indicators; pay attention to teaching results, scores of the output evaluation, It despises the quality of teaching and the imputed evaluation of students' knowledge acceptance, and only considers the students' academic achievement or score, neglects the professional moral factors and other comprehensive evaluation criteria. In order to seek the relationship between customer satisfaction and teacher service performance, help private education to explore the effective service quality level, in order to strengthen the management level and strategy of private education institutions. Based on the theory of perceived service quality and customer satisfaction, this paper aims to explore how Lanzhou New thinking Education and Research Center can solve the problem of lack of effective communication, inconsistent propaganda and practice, and lack of life and nursing services in the process of service. Problems caused by high quality teachers, low cost and poor security have started to improve the core competitiveness of private and private educational institutions in the broad market for education and training. That is, to meet the expectations of customers by providing customers with the value and use value of services that can be felt on the basis of their own hardware and software strength. In order to improve the service quality of the organization, improve customer satisfaction in-depth discussion.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G523;F274

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