本文選題：質(zhì)量能力 + 質(zhì)量信號(hào)��； 參考：《科技進(jìn)步與對(duì)策》2017年18期

【摘要】：質(zhì)量能力提升與質(zhì)量信號(hào)傳遞是新常態(tài)下制造業(yè)企業(yè)提高產(chǎn)品質(zhì)量,實(shí)現(xiàn)市場(chǎng)需求的重要途徑�；�2015年中國(guó)企業(yè)-員工匹配調(diào)查數(shù)據(jù),運(yùn)用Oprobit模型對(duì)不同質(zhì)量能力企業(yè)的產(chǎn)品質(zhì)量信號(hào)選擇偏好進(jìn)行研究。結(jié)果表明,質(zhì)量戰(zhàn)略能力強(qiáng)的企業(yè)更傾向于選擇強(qiáng)制性標(biāo)準(zhǔn)或市場(chǎng)性價(jià)格作為質(zhì)量信號(hào)傳遞的載體,質(zhì)量運(yùn)營(yíng)能力強(qiáng)的企業(yè)更傾向于選擇自愿性商標(biāo)或強(qiáng)制性標(biāo)準(zhǔn)作為質(zhì)量信號(hào)傳遞的載體,而質(zhì)量管控能力對(duì)質(zhì)量信號(hào)選擇傾向的作用不顯著,質(zhì)量競(jìng)爭(zhēng)能力強(qiáng)的企業(yè)并不認(rèn)可除品牌外的質(zhì)量信號(hào)作為產(chǎn)品質(zhì)量能力的效用�；诖�,建議加大對(duì)標(biāo)準(zhǔn)信息缺失或造假的監(jiān)管力度,鼓勵(lì)企業(yè)進(jìn)行第三方認(rèn)證,降低第三方認(rèn)證成本,同時(shí)鼓勵(lì)企業(yè)進(jìn)行質(zhì)量戰(zhàn)略能力及品牌能力的建設(shè)與提升。
[Abstract]:The improvement of quality ability and the transmission of quality signal are important ways for manufacturing enterprises to improve product quality and realize market demand under the new normal condition. Based on the survey data of Chinese business-employee matching in 2015, Oprobit model is used to study the preference of product quality signal selection for enterprises with different quality capabilities. The results show that enterprises with strong quality strategic ability tend to choose mandatory standard or market price as the carrier of quality signal transmission. Enterprises with strong quality operation ability tend to choose voluntary trademark or mandatory standard as carrier of quality signal transmission, but the effect of quality control ability on quality signal selection tendency is not significant. Enterprises with strong quality competitiveness do not recognize the utility of quality signals other than brands as product quality capabilities. Based on this, it is suggested to strengthen the supervision on the lack of standard information or fraud, encourage enterprises to carry out third-party certification, reduce the cost of third-party certification, and encourage enterprises to build and enhance their quality strategic ability and brand ability.
【作者單位】： 武漢大學(xué)質(zhì)量發(fā)展戰(zhàn)略研究院宏觀質(zhì)量管理湖北省協(xié)同創(chuàng)新中心;
【基金】：教育部哲學(xué)社會(huì)科學(xué)研究重大課題攻關(guān)項(xiàng)目(15JZD023) 國(guó)家科技支撐計(jì)劃項(xiàng)目(2015BAH27F01) 科技部公益性科研專項(xiàng)(201310202)
【分類號(hào)】：F273.2
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本文編號(hào)：1874148