本文選題：信念　切入點：國貨信念　出處：《蘭州學刊》2017年01期

【摘要】：由于來源國刻板印象、面子觀、文化自卑、引導缺失等多方面的原因,多數(shù)消費者都存在國貨信念偏差。這極大削弱了自主品牌的社會使用和消費動力,造成購買力的海外流失,給本土企業(yè)發(fā)展、民族產(chǎn)業(yè)振興以及國家經(jīng)濟安全產(chǎn)生了非常不利的影響。在當前我國大力實施"制造強國"戰(zhàn)略以及大批本土企業(yè)快速崛起的發(fā)展背景下,如何培育公眾對民族產(chǎn)業(yè)和自主品牌的信念,增強自主品牌情感和消費意識,應成為改善國貨消費環(huán)境、擴大國貨消費市場的重要現(xiàn)實命題。因此,開展國貨信念培養(yǎng)研究意義重大。
[Abstract]:As a result of the country of origin stereotype, face view, cultural inferiority complex, lack of guidance and other reasons, most consumers have faith bias in their own country. This has greatly weakened the social use and consumption power of their own brands. Resulting in the loss of purchasing power overseas and the development of local enterprises, The revitalization of national industries and the national economic security have had a very negative impact. In the context of the implementation of the "manufacturing power" strategy and the rapid rise of a large number of local enterprises in China, How to cultivate the public's belief in national industry and independent brand and strengthen the emotion and consumption consciousness of independent brand should become an important realistic proposition to improve the consumption environment of domestic goods and expand the consumption market of domestic goods. It is of great significance to carry out research on the cultivation of domestic goods belief.
【作者單位】： 西南政法大學管理學院;西南政法大學品牌與地理標志研究中心;
【基金】：國家社會科學基金項目(項目編號:15CGL024) 西南政法大學資助項目(項目編號:2014XZRCXM007)
【分類號】：C913.3;F273.2
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本文編號：1677411