【摘要】：隨著互聯(lián)網(wǎng)井噴式的發(fā)展和人們生活方式的改變,智能手機的普及度及移動傳播所帶來的創(chuàng)新體驗程度都在與日俱增。人類經(jīng)濟的發(fā)展經(jīng)歷了天然的農(nóng)業(yè)經(jīng)濟,標準的工業(yè)化經(jīng)濟,人性化的服務(wù)經(jīng)濟,直至如今追求個性化的體驗經(jīng)濟。在信息爆炸,注意力短缺的網(wǎng)絡(luò)經(jīng)濟環(huán)境下,用戶更加注重消費時帶來的體驗和感受,而媒體在體驗消費的建構(gòu)中起了強化和擴展作用�；谝苿用襟w場景切換的用戶體驗式創(chuàng)新傳播和產(chǎn)品已在新聞、社交、服務(wù)、廣告和移動支付等多個領(lǐng)域滲透,不僅拓展了用戶在線多媒體多感官體驗,而且有效整合線下資源,創(chuàng)造了用戶的復(fù)合性體驗。移動體驗是一個注意力交易市場,基于注意力的“貨幣化”與媒介的“去貨幣化”功能,商家在滿足用戶體驗感受的同時,也給用戶帶去了各式各樣的免費福利。本文基于注意力經(jīng)濟學(xué)的相關(guān)理論概念,通過對移動媒體的新型傳播方式和動態(tài)場景轉(zhuǎn)換分析的研究,在實證調(diào)研和問卷分析的基礎(chǔ)上闡述了用戶在進行媒介使用時從行為到心理層面的多重復(fù)合與體驗感受。此外,當移動媒介和生活方式融為一體時,研究未來科技發(fā)展所帶來的媒介體驗?zāi)Ｊ絼?chuàng)新和體驗需求發(fā)展對商品個性化的推動也具有重要的意義。
[Abstract]:With the development of Internet blowout and the change of people's way of life, the popularity of smart phones and the degree of innovative experience brought by mobile communication are increasing day by day. The development of human economy has experienced natural agricultural economy, standard industrial economy, humanized service economy, until now the pursuit of personalized experience economy. In the network economy environment of information explosion and attention shortage, users pay more attention to the experience and feeling brought about by consumption, and the media plays a strengthening and expanding role in the construction of experience consumption. Users' experiential innovative communication and products based on mobile media scene switching have penetrated into many fields, such as news, social interaction, service, advertising and mobile payment, which not only expand the online multimedia multi-sensory experience, but also effectively integrate offline resources and create a composite experience for users. Mobile experience is an attention trading market. Based on the "monetization" of attention and the "de-monetization" function of media, businesses not only meet the feelings of user experience, but also bring a variety of free benefits to users. Based on the related theoretical concepts of attention economics, through the study of the new communication mode of mobile media and the analysis of dynamic scene transformation, this paper expounds the multiple combination and experience of users from behavior to psychological level on the basis of empirical investigation and questionnaire analysis. In addition, when mobile media and lifestyle are integrated, it is also of great significance to study the innovation of media experience mode and the development of experience demand brought about by the development of science and technology in the future to promote the individualization of commodities.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：G206-F

【參考文獻】

相關(guān)期刊論文 前10條

1 郜書鍇;;場景理論:開啟移動傳播的新思維[J];新聞界;2015年17期

2 彭蘭;;場景:移動時代媒體的新要素[J];新聞記者;2015年03期

3 何華征;;論新媒體時代經(jīng)濟的廣義虛擬化及其實現(xiàn)路徑[J];現(xiàn)代經(jīng)濟探討;2015年02期

4 張雷;;新媒體引發(fā)的通貨革命——注意力貨幣化與媒體職能的銀行化[J];新聞與傳播研究;2013年04期

5 彭蘭;;谷歌眼鏡預(yù)示著什么?[J];中國傳媒科技;2012年19期

6 劉劍敏;李潤權(quán);;論網(wǎng)絡(luò)的碎片化特征[J];新聞愛好者;2011年18期

7 王冬君;;淺談通感現(xiàn)象在廣告創(chuàng)意中的運用[J];美與時代(上);2010年07期

8 張輝鋒;;傳媒活動營銷的本質(zhì)、優(yōu)勢及成功要素之我見[J];新聞大學(xué);2009年04期

9 張雷;;信息環(huán)境中的“注意力經(jīng)濟人”[J];當代傳播;2009年04期

10 何祁騏;張凌浩;;產(chǎn)品設(shè)計中的通感研究[J];藝術(shù)與設(shè)計(理論);2009年03期

相關(guān)碩士學(xué)位論文 前2條

1 孫瑋偉;基于用戶體驗的移動支付交互設(shè)計研究[D];南京航空航天大學(xué);2014年

2 談國鵬;論社交網(wǎng)絡(luò)場景的建構(gòu)和影響[D];蘇州大學(xué);2012年

，

本文編號：2502834