中國創(chuàng)意服務(wù)貿(mào)易國際競爭力及影響因素分析
發(fā)布時(shí)間：2018-08-31 07:52
【摘要】：近年來，創(chuàng)意服務(wù)貿(mào)易取得了史無前例的發(fā)展，成為了全球貿(mào)易新的增長點(diǎn)。在我國創(chuàng)意產(chǎn)業(yè)成為各地市“十二五”期間重點(diǎn)扶植行業(yè)。創(chuàng)意產(chǎn)業(yè)對我國經(jīng)濟(jì)的重要性越來越明顯，能否正確的認(rèn)識創(chuàng)意產(chǎn)業(yè)則顯得至關(guān)重要。相對于創(chuàng)意產(chǎn)品貿(mào)易，創(chuàng)意服務(wù)貿(mào)易則更能反映我國創(chuàng)意產(chǎn)業(yè)的發(fā)展階段。 我國創(chuàng)意服務(wù)貿(mào)易呈現(xiàn)以下特點(diǎn)：一、規(guī)模不斷擴(kuò)大。從2000年的15.19億美元增加到2010年的59.13億美元，增長了389.27%，，年均增長速度為35.39%，其中進(jìn)口額從2000年的9.17億美元增加到2010年的27.82億美元，年均增長速度為25.58%，創(chuàng)意服務(wù)貿(mào)易出口額從2000年的6.02億美元增加到2010年的31.31億美元，年均增長速度為47.28%。二、由貿(mào)易逆差轉(zhuǎn)變?yōu)橘Q(mào)易順差。從2000年到2004年我國創(chuàng)意服務(wù)貿(mào)易維持貿(mào)易逆差，逆差額在2002年達(dá)到最大，為15億美元，從2005年開始創(chuàng)意服務(wù)貿(mào)易開始轉(zhuǎn)變?yōu)橘Q(mào)易順差，盡管在2009年出現(xiàn)0.05億美元的逆差，但整體趨勢良好。三、創(chuàng)意服務(wù)貿(mào)易結(jié)構(gòu)不合理。廣告、市場研究以及公眾意見調(diào)查服務(wù)貿(mào)易成為創(chuàng)意服務(wù)貿(mào)易最大的貿(mào)易順差來源。與此同時(shí)個(gè)人，文化與娛樂服務(wù)、視聽服務(wù)貿(mào)易和其它個(gè)人，文化與娛樂服務(wù)貿(mào)易的出口額則成為了最大的貿(mào)易逆差來源。由此可見，我國創(chuàng)意服務(wù)貿(mào)易結(jié)構(gòu)不合理，遜色于其他主要發(fā)達(dá)國家，在一定程度上反映出我國在創(chuàng)意水平上存在差距。 本文首先介紹了國內(nèi)外研究狀況以及中國創(chuàng)意服務(wù)貿(mào)易發(fā)展的現(xiàn)狀。其次采用RCA指數(shù)、SCA指數(shù)、TC指數(shù)和MI指數(shù)研究中國創(chuàng)意服務(wù)貿(mào)易的國際競爭力，中國在廣告、市場研究以及公眾意見調(diào)查服務(wù)貿(mào)易略占優(yōu)勢外，其余行業(yè)則體現(xiàn)出較大的差距。再次選取若干國家建立面板數(shù)據(jù)模型，通過相關(guān)模型來找出影響創(chuàng)意服務(wù)貿(mào)易的主要因素，從實(shí)證的結(jié)果來看，政府支持的力度對出口額影響最大、其次是經(jīng)濟(jì)發(fā)展水平、再次是知識產(chǎn)權(quán)保護(hù)力度和人力資本。最后在前面實(shí)證分析的基礎(chǔ)上，從國家發(fā)展戰(zhàn)略、知識產(chǎn)權(quán)保護(hù)、人才培養(yǎng)和行業(yè)協(xié)會組建等方面研究如何采取措施，促進(jìn)創(chuàng)意產(chǎn)業(yè)蓬勃發(fā)展。 本文嘗試在以下幾個(gè)方面做到創(chuàng)新：1．與其他學(xué)者主要研究創(chuàng)意產(chǎn)品貿(mào)易不同，本文著重分析創(chuàng)意服務(wù)貿(mào)易。2．本文采用RCA指數(shù)、SCA指數(shù)、TC指數(shù)和MI指數(shù)對中國創(chuàng)意服務(wù)貿(mào)易國際競爭力加以分析。3．建立面板數(shù)據(jù)模型，通過實(shí)證研究對相關(guān)模型進(jìn)行檢驗(yàn)，分析影響創(chuàng)意服務(wù)貿(mào)易發(fā)展的重要因素。
[Abstract]:In recent years, creative services trade has made unprecedented development and become a new growth point of global trade. Creative industries in China become the city's "12-year-plan" during the focus on fostering industries. Creative industry is more and more important to our economy. Compared with the trade of creative products, the trade of creative services can better reflect the stage of development of creative industry in China. China's creative services trade presents the following characteristics: first, the scale continues to expand. From 1.519 billion US dollars in 2000 to 5.913 billion US dollars in 2010, an increase of 389.27%, with an average annual growth rate of 35.39%, of which the import value increased from 917 million US dollars in 2000 to 2.782 billion US dollars in 2010. The average annual growth rate is 25.58, and the value of trade in creative services rose from $602 million in 2000 to $3.131 billion in 2010, an annual growth rate of 47.28. Second, from a trade deficit to a trade surplus. From 2000 to 2004, China maintained a trade deficit in creative services, and the reverse difference reached its highest level in 2002, reaching 1.5 billion US dollars. Since 2005, the trade in creative services has turned into a trade surplus, although there was a deficit of 5 million US dollars in 2009. But the overall trend is good. Third, the structure of creative services trade is unreasonable. Advertising, market research and public opinion survey services trade is the largest source of trade surplus in creative services. At the same time, personal, cultural and recreational services, audiovisual services and other individuals, cultural and entertainment services exports have become the largest source of trade deficit. It can be seen that the structure of creative services trade in China is unreasonable, inferior to other major developed countries, reflecting to a certain extent that there is a gap in the creative level of our country. This paper first introduces the research situation at home and abroad and the current situation of the development of China's creative services trade. Secondly, we use RCA index, SCA index, TC index and MI index to study the international competitiveness of China's creative services trade. In addition to advertising, market research and public opinion survey, China has a slight advantage in services trade, while other industries show a big gap. Then select several countries to establish panel data model, through the relevant models to find out the main factors that affect the trade in creative services. From the empirical results, the strength of government support has the greatest impact on the export volume, followed by the level of economic development. Third, the protection of intellectual property rights and human capital. Finally, on the basis of the previous empirical analysis, this paper studies how to take measures to promote the vigorous development of creative industry from the aspects of national development strategy, intellectual property protection, talent training and the formation of trade associations. This paper tries to be innovative in the following aspects: 1.It is different from other scholars who mainly study trade in creative products. This paper focuses on the analysis of creative services trade .2. this paper uses RCA index, SCA index, TC index and MI index to analyze the international competitiveness of China's creative services trade. 3. The panel data model is established, and the relevant models are tested through empirical research. Analyze the important factors that affect the development of creative services trade.
【學(xué)位授予單位】：集美大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G124;F752.68;F224
本文編號：2214365
[Abstract]:In recent years, creative services trade has made unprecedented development and become a new growth point of global trade. Creative industries in China become the city's "12-year-plan" during the focus on fostering industries. Creative industry is more and more important to our economy. Compared with the trade of creative products, the trade of creative services can better reflect the stage of development of creative industry in China. China's creative services trade presents the following characteristics: first, the scale continues to expand. From 1.519 billion US dollars in 2000 to 5.913 billion US dollars in 2010, an increase of 389.27%, with an average annual growth rate of 35.39%, of which the import value increased from 917 million US dollars in 2000 to 2.782 billion US dollars in 2010. The average annual growth rate is 25.58, and the value of trade in creative services rose from $602 million in 2000 to $3.131 billion in 2010, an annual growth rate of 47.28. Second, from a trade deficit to a trade surplus. From 2000 to 2004, China maintained a trade deficit in creative services, and the reverse difference reached its highest level in 2002, reaching 1.5 billion US dollars. Since 2005, the trade in creative services has turned into a trade surplus, although there was a deficit of 5 million US dollars in 2009. But the overall trend is good. Third, the structure of creative services trade is unreasonable. Advertising, market research and public opinion survey services trade is the largest source of trade surplus in creative services. At the same time, personal, cultural and recreational services, audiovisual services and other individuals, cultural and entertainment services exports have become the largest source of trade deficit. It can be seen that the structure of creative services trade in China is unreasonable, inferior to other major developed countries, reflecting to a certain extent that there is a gap in the creative level of our country. This paper first introduces the research situation at home and abroad and the current situation of the development of China's creative services trade. Secondly, we use RCA index, SCA index, TC index and MI index to study the international competitiveness of China's creative services trade. In addition to advertising, market research and public opinion survey, China has a slight advantage in services trade, while other industries show a big gap. Then select several countries to establish panel data model, through the relevant models to find out the main factors that affect the trade in creative services. From the empirical results, the strength of government support has the greatest impact on the export volume, followed by the level of economic development. Third, the protection of intellectual property rights and human capital. Finally, on the basis of the previous empirical analysis, this paper studies how to take measures to promote the vigorous development of creative industry from the aspects of national development strategy, intellectual property protection, talent training and the formation of trade associations. This paper tries to be innovative in the following aspects: 1.It is different from other scholars who mainly study trade in creative products. This paper focuses on the analysis of creative services trade .2. this paper uses RCA index, SCA index, TC index and MI index to analyze the international competitiveness of China's creative services trade. 3. The panel data model is established, and the relevant models are tested through empirical research. Analyze the important factors that affect the development of creative services trade.
【學(xué)位授予單位】：集美大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G124;F752.68;F224
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