本文選題：協(xié)同消費(fèi) + 共享經(jīng)濟(jì)　； 參考：《西南交通大學(xué)》2017年碩士論文

【摘要】：共享經(jīng)濟(jì)作為一種新的經(jīng)濟(jì)浪潮,迅速席卷全球,使共享的理念逐步深入人心,影響著人們的消費(fèi)觀念,改變著人們的消費(fèi)行為,并形成了一種新的消費(fèi)模式,即協(xié)同消費(fèi)。全球經(jīng)濟(jì)不景氣及日益嚴(yán)峻的生態(tài)環(huán)境問(wèn)題促使人們開(kāi)始反思傳統(tǒng)消費(fèi)模式,而協(xié)同消費(fèi)作為一種綠色環(huán)保、科學(xué)有效的消費(fèi)模式越來(lái)越備受關(guān)注。當(dāng)前國(guó)內(nèi)協(xié)同消費(fèi)的共享平臺(tái)雖然有所發(fā)展,但市場(chǎng)仍存在很大的挖掘空間。找出消費(fèi)者參與協(xié)同消費(fèi)的影響因素,對(duì)于如何提高協(xié)同消費(fèi)的參與度,促進(jìn)社會(huì)可持續(xù)發(fā)展具有重要意義。本文結(jié)合以往研究成果及我國(guó)消費(fèi)者的實(shí)際情況,找出可能影響消費(fèi)者參與協(xié)同消費(fèi)的影響因素�；趨f(xié)同消費(fèi)的環(huán)保特質(zhì)及我國(guó)消費(fèi)者的環(huán)保意識(shí),將以往模型的參與收益部分重新劃分為個(gè)人利得和社會(huì)利得,運(yùn)用技術(shù)接受模型及相關(guān)理論構(gòu)建參與協(xié)同消費(fèi)的影響因素模型,以專車行業(yè)為例進(jìn)行實(shí)證。研究結(jié)果表明參與協(xié)同消費(fèi)的個(gè)人利得、社會(huì)利得、社會(huì)影響、感知有用、感知易用是增強(qiáng)消費(fèi)者的參與意向,促進(jìn)消費(fèi)者參與協(xié)同消費(fèi)的主要因素;而成本感知?jiǎng)t是通過(guò)降低消費(fèi)者的參與意向,阻礙消費(fèi)者參與協(xié)同消費(fèi)的主要因素。最后根據(jù)本文研究結(jié)論為我國(guó)協(xié)同消費(fèi)平臺(tái)的發(fā)展,提高協(xié)同消費(fèi)參與度提出相關(guān)建議。
[Abstract]:As a new economic tide, sharing economy is sweeping the whole world rapidly, which makes the idea of sharing go deep into people's heart, influence people's consumption concept, change people's consumption behavior, and form a new consumption mode, that is, coordinated consumption. The global economic depression and the increasingly severe ecological environmental problems urge people to start to reflect on the traditional consumption mode. As a kind of green environmental protection, the scientific and effective consumption mode of collaborative consumption has been paid more and more attention. Although the domestic collaborative consumption sharing platform has developed, but there is still a lot of market space. It is of great significance to find out the influencing factors of consumer participation in collaborative consumption and how to improve the participation of collaborative consumption and promote the sustainable development of society. Based on the previous research results and the actual situation of consumers in China, this paper finds out the factors that may affect consumers' participation in collaborative consumption. Based on the environmental characteristics of cooperative consumption and the awareness of environmental protection of Chinese consumers, the participation benefits of the previous models are reclassified into personal and social benefits. Based on the technology acceptance model and related theories, this paper constructs a model of influencing factors involved in collaborative consumption, taking the special car industry as an example. The results show that personal gain, social gain, social influence, perceived usefulness and perceived ease of use are the main factors to enhance consumer participation intention and promote consumer participation in collaborative consumption. Cost perception is the main factor that hinders consumers from participating in cooperative consumption by reducing consumers' intention to participate. Finally, according to the conclusion of this paper, some suggestions are put forward for the development of collaborative consumption platform and the improvement of collaborative consumption participation.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F713.55

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本文編號(hào)：1780544