發(fā)布時間：2019-06-26 23:36

【摘要】：二十幾年來，山東省威海市利用優(yōu)越的地理環(huán)境、區(qū)位優(yōu)勢，，形成了為日韓服裝產(chǎn)業(yè)承接代工生產(chǎn)的加工貿(mào)易發(fā)展模式。由于具有相對較為廉價的勞動力及較為豐沛的土地資源及原材料資源，“近水樓臺先得月”的威海逐步承接著日韓傳統(tǒng)制造業(yè)的產(chǎn)業(yè)轉(zhuǎn)移，并迅速地建立起頗具規(guī)模的代加工能力、形成較具優(yōu)勢的產(chǎn)業(yè)集聚，成為了山東省紡織服裝行業(yè)的重鎮(zhèn)，并極快的推動了威海本地社會經(jīng)濟(jì)的優(yōu)質(zhì)增長及現(xiàn)代城市化進(jìn)程,取得了令人矚目耀眼的經(jīng)濟(jì)發(fā)展成就。 然而隨著威海區(qū)域經(jīng)濟(jì)的不斷發(fā)展，尤其是近十年以來，隨著工業(yè)用地、原輔材料成本、人力資源成本、運輸成本的不斷上升，以及人民幣的持續(xù)升值，威海市外貿(mào)服裝產(chǎn)業(yè)的生存經(jīng)營環(huán)境正面臨著空前巨大的危機(jī)，傳統(tǒng)來料加工模式面臨著巨大、嚴(yán)峻的威脅與挑戰(zhàn)，戰(zhàn)略轉(zhuǎn)型升級——這對于威海市外貿(mào)服裝產(chǎn)業(yè)來說，勢在必行、迫在眉睫！ 由于缺少產(chǎn)品自主研發(fā)及品牌運營運作能力，威海市外貿(mào)服裝產(chǎn)業(yè)在日韓等國服裝產(chǎn)業(yè)轉(zhuǎn)移分工中只能扮演底層制造角色，獲取微薄的利潤與有限的發(fā)展；所以威海本地企業(yè)戰(zhàn)略轉(zhuǎn)型升級研究以及企業(yè)實踐發(fā)展之路尚不完善，有待于進(jìn)一步的研究、探索與實踐。因此，本文研究的核心問題是“戰(zhàn)略轉(zhuǎn)型”，是戰(zhàn)略轉(zhuǎn)型的途徑和策略。 本文站在第三方（威海中小企業(yè)管理顧問）的角度，將以威海市外貿(mào)服裝產(chǎn)業(yè)自身發(fā)展特點并結(jié)合實際情況，剖析威海市外貿(mào)服裝產(chǎn)業(yè)戰(zhàn)略轉(zhuǎn)型的背景、研究意義等，將企業(yè)的戰(zhàn)略轉(zhuǎn)型問題看做是企業(yè)外部壓力和機(jī)遇與創(chuàng)新的內(nèi)在動力結(jié)合在一起的動態(tài)協(xié)同過程，進(jìn)一步提出了“外部壓力與機(jī)遇——內(nèi)在轉(zhuǎn)型動力——戰(zhàn)略轉(zhuǎn)型途徑”的基本分析框架和思路。 本文結(jié)合所學(xué)理論與企業(yè)實際，將威海市外貿(mào)服裝企業(yè)分為純外貿(mào)加工企業(yè)、內(nèi)銷品牌企業(yè)、外貿(mào)內(nèi)銷混合型企業(yè)等三種不同類型，并建議威海市外貿(mào)服裝企業(yè)立足于本身的資源、條件與實際，分別實行不同的戰(zhàn)略轉(zhuǎn)型策略，逐步向高附加價值產(chǎn)品及產(chǎn)業(yè)分工核心環(huán)節(jié)升級發(fā)展。
[Abstract]:In the past 20 years, Weihai City, Shandong Province, has made use of its superior geographical environment and location advantages to form a processing trade development model to undertake contract production for the Japanese and Korean garment industry. Because of the relatively cheap labor force and abundant land resources and raw material resources, Weihai, which is "near the waterfront", has gradually undertaken the industrial transfer of the traditional manufacturing industry in Japan and South Korea, and has rapidly established a considerable scale of processing capacity, forming a more advantageous industrial agglomeration, and has become an important town of the textile and garment industry in Shandong Province. It has also promoted the high quality growth of Weihai local society and economy and the process of modern urbanization, and has made remarkable and dazzling economic development achievements. However, with the continuous development of Weihai regional economy, especially in the past ten years, with the rising cost of industrial land, raw and auxiliary materials, human resources, transportation costs, and the continuous appreciation of RMB, the living and operating environment of Weihai foreign trade clothing industry is facing an unprecedented crisis, and the traditional processing mode of raw materials is facing huge and severe threats and challenges. Strategic transformation and upgrading-this is imperative and urgent for Weihai's foreign trade clothing industry! Due to the lack of product independent research and development and brand operation ability, Weihai foreign trade clothing industry can only play the bottom manufacturing role in the transfer and division of labor of clothing industry in Japan and South Korea, and obtain meagre profits and limited development. Therefore, the research on strategic transformation and upgrading of Weihai local enterprises and the development of enterprise practice are not perfect, and need to be further studied, explored and practiced. Therefore, the core issue of this paper is "strategic transformation", which is the way and strategy of strategic transformation. From the point of view of the third party (Weihai small and medium-sized enterprise management consultant), this paper analyzes the background and research significance of the strategic transformation of Weihai foreign trade clothing industry according to the development characteristics of Weihai foreign trade clothing industry and the actual situation, and regards the strategic transformation of enterprises as a dynamic collaborative process in which the external pressure and opportunity of enterprises are combined with the internal motive force of innovation. Furthermore, the basic analysis framework and train of thought of "external pressure and opportunity-internal transformation motive force-strategic transformation approach" are put forward. Based on the theory and practice of enterprises, this paper divides Weihai foreign trade garment enterprises into three different types: pure foreign trade processing enterprises, domestic brand enterprises and foreign trade domestic mixed enterprises. It is suggested that Weihai foreign trade garment enterprises should carry out different strategic transformation strategies based on their own resources, conditions and reality, and gradually upgrade and develop to high value added products and the core links of industrial division of labor.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.86;F752.6

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