本文選題：仙居楊梅 + 轉型升級��； 參考：《中國農業(yè)科學院》2014年碩士論文

【摘要】：楊梅是我國原產的一種亞熱帶水果，其果實初夏成熟，，主要分布在長江流域以南、海南島以北地區(qū)，是中國南方的特色水果。楊梅營養(yǎng)價值高，具有較強的抗氧化和抗衰老作用，同時對高血壓、心血管病等都有一定的療效，還有防癌、治癌的功效。浙江省仙居縣是楊梅生產大縣，扎實推進仙居楊梅農業(yè)品牌的建設，對加快農業(yè)經濟結構的轉型升級和建設當地社會主義新農村經濟具有重要意義。目前仙居縣已經初步形成了楊梅產業(yè)快速發(fā)展的基本模式，有效地促進了當地農業(yè)經濟增長、農民增收。但總體而言，仙居楊梅的產業(yè)化發(fā)展尚處于初級階段，還有很多不足。如何保持仙居楊梅生產的穩(wěn)定、加快楊梅產業(yè)的轉型升級，并且研究其特色發(fā)展的可持續(xù)性的問題尤為必要。本文通過介紹國外發(fā)達國家和我國經濟發(fā)達地區(qū)在發(fā)展品牌農業(yè)和特色農業(yè)過程中的經驗與不足，分析仙居楊梅這個特色農業(yè)發(fā)展面臨著機遇和挑戰(zhàn)。首先，分析了仙居楊梅產業(yè)發(fā)展現(xiàn)狀：近些年來，仙居縣實施綜合質量安全監(jiān)管的措施，確保仙居楊梅的品質安全，已經收到了重大的成效，對區(qū)域經濟的發(fā)展以及農民的增收有明顯的推動、促進作用。但是目前來說仙居楊梅的基礎設施薄弱；科技創(chuàng)新能力不足；持續(xù)發(fā)展能力不強和銷售經營不夠規(guī)范；以及鮮果質量安全隱患等問題，現(xiàn)已成為制約仙居楊梅特色農業(yè)產業(yè)發(fā)展的關鍵。其次，本文分析了仙居楊梅產業(yè)發(fā)展中存在的主要問題及原因：質量安全監(jiān)管網絡不完善；基礎設施落后；農業(yè)科技推廣軟環(huán)境較差；營銷工作、市場體系建設基礎不牢；楊梅種植栽培、防害技術有待于進一步提高；全社會對仙居楊梅標準化生產的重視不夠等問題成為制約仙居楊梅產業(yè)轉型升級以及進一步發(fā)展的瓶頸。最后，提出了加快仙居楊梅轉型升級的主要做法及可持續(xù)性發(fā)展對策，主要包括：加快質量安全監(jiān)管網絡的建設；加快發(fā)展仙居縣楊梅品牌農業(yè)以及特色農業(yè)產業(yè)的步伐；努力夯實仙居楊梅品牌的農業(yè)基礎，健全質量標準體系；積極培育楊梅領軍企業(yè)，大力推進楊梅產業(yè)化經營；提高品牌農業(yè)的增值能力，強化楊梅產業(yè)的技術創(chuàng)新；充分實施特色品牌帶動戰(zhàn)略，努力發(fā)掘特色資源；促進政府扶持力度和引導職能，推動仙居楊梅產業(yè)發(fā)展；不斷完善仙居楊梅標準化體系建設等措施。期望這些措施能夠加快仙居楊梅產業(yè)的轉型升級，以及為政府決策提供依據。
[Abstract]:Myrica rubra is a kind of subtropical fruit native to China. Its fruit is mature in early summer, mainly distributed in the south of the Yangtze River valley, north of Hainan Island, is the characteristic fruit of southern China. Myrica rubra has high nutritional value, strong anti-oxidation and anti-aging effect, and also has certain curative effect on hypertension, cardiovascular disease and so on, as well as the effect of preventing cancer and treating cancer. Xianju County in Zhejiang Province is a big production county of bayberry. It is of great significance to accelerate the transformation and upgrade of agricultural economic structure and build the local socialist new rural economy by promoting the construction of Xianju Yangmei agricultural brand. At present Xianju County has formed the basic mode of rapid development of Myrica rubra industry which has effectively promoted the growth of local agricultural economy and the increase of farmers' income. But overall, the industrialization development of Xianju bayberry is still in the primary stage, there are still many deficiencies. How to maintain the stability of Xianju bayberry production, accelerate the transformation and upgrading of bayberry industry, and study the sustainability of its characteristic development is particularly necessary. This paper introduces the experiences and deficiencies in the development of brand agriculture and characteristic agriculture in developed countries and developed regions of our country, and analyzes the opportunities and challenges faced by Xianju bayberry in the development of this characteristic agriculture. First of all, the paper analyzes the current situation of Xianju bayberry industry: in recent years, Xianju County has implemented comprehensive quality and safety supervision measures to ensure the quality and safety of Xianju bayberry, and has received significant results. On the development of regional economy and farmers' income has a clear impetus, promoting role. However, at present, Xianju bayberry has a weak infrastructure; insufficient scientific and technological innovation capacity; weak capacity for sustainable development and inadequate sales and management; and hidden dangers to the quality and safety of fresh fruits. It has become the key to restrict the development of Xianju Yangmei characteristic agriculture industry. Secondly, this paper analyzes the main problems and reasons in the development of Xianju bayberry industry: imperfect network of quality and safety supervision; backward infrastructure; poor soft environment of agricultural science and technology extension; weak foundation of marketing work and market system construction; Myrica rubra planting and cultivation, pest control technology needs to be further improved; the whole society to Xianju Yangmei standardized production of insufficient attention to become constraints Xianju Myrica myrica industry transformation and upgrading and further development of the bottleneck. Finally, the paper puts forward the main methods of accelerating the transformation and upgrading of Xianju bayberry and the countermeasures of sustainable development, mainly including: speeding up the construction of quality and safety supervision network, speeding up the pace of developing Xianju county bayberry brand agriculture and characteristic agricultural industry; We should make great efforts to tamp the agricultural foundation of Xianju bayberry brand, perfect the quality standard system, actively cultivate the leading enterprise of bayberry, vigorously promote the industrial management of bayberry, improve the value-added ability of brand agriculture, and strengthen the technological innovation of bayberry industry. Fully implement the strategy of promoting the characteristic brand, strive to explore the characteristic resources; promote the government support and guidance function, promote the development of Xianju bayberry industry; constantly improve the Xianju bayberry standardization system construction and other measures. It is hoped that these measures will speed up the transformation and upgrading of Xianju bayberry industry and provide the basis for government decision-making.
【學位授予單位】：中國農業(yè)科學院
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F326.13

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