不同供應(yīng)鏈模式下的農(nóng)民專業(yè)合作社運(yùn)行機(jī)制研究
發(fā)布時(shí)間：2018-10-17 13:19
【摘要】：近年來,我國(guó)農(nóng)民專業(yè)合作社得到蓬勃發(fā)展。農(nóng)民專業(yè)合作社根據(jù)自身的經(jīng)濟(jì)基礎(chǔ)、經(jīng)營(yíng)狀況、政府支持力度、合作伙伴等多個(gè)因素,可以選擇參加不同結(jié)構(gòu)的供應(yīng)鏈。在不同結(jié)構(gòu)的供應(yīng)鏈中,農(nóng)民專業(yè)合作社的運(yùn)行機(jī)制表現(xiàn)出較大的差異性。論文通過考察現(xiàn)實(shí)中的三類典型農(nóng)產(chǎn)品供應(yīng)鏈(單渠道、雙渠道和多渠道),嘗試探究影響農(nóng)民專業(yè)合作社運(yùn)作效率的因素。首先,在超市主導(dǎo)的單渠道農(nóng)產(chǎn)品供應(yīng)鏈中,結(jié)合農(nóng)民專業(yè)合作社具有風(fēng)險(xiǎn)規(guī)避傾向的特征,探討農(nóng)民專業(yè)合作社和超市的談判地位對(duì)供應(yīng)鏈運(yùn)作的影響,研究農(nóng)民專業(yè)合作社的質(zhì)量努力水平和超市的定價(jià)策略,并設(shè)計(jì)一個(gè)成本分擔(dān)契約作為雙方的合作機(jī)制;其次,將傳統(tǒng)單渠道農(nóng)產(chǎn)品供應(yīng)鏈擴(kuò)展到雙渠道農(nóng)產(chǎn)品供應(yīng)鏈,研究直銷區(qū)的出現(xiàn)對(duì)農(nóng)民專業(yè)合作社運(yùn)行機(jī)制的影響,考察直銷成本與農(nóng)民專業(yè)合作社定價(jià)和質(zhì)量努力水平?jīng)Q策的關(guān)系,并設(shè)計(jì)出價(jià)格補(bǔ)貼機(jī)制來提高供應(yīng)鏈的運(yùn)作效率;最后,將雙渠道農(nóng)產(chǎn)品供應(yīng)鏈進(jìn)一步擴(kuò)展到多渠道農(nóng)產(chǎn)品供應(yīng)鏈,研究新興的電商銷售模式對(duì)農(nóng)民專業(yè)合作社運(yùn)行機(jī)制的影響。論文研究結(jié)果表明:(1)如果市場(chǎng)地位越弱勢(shì),農(nóng)民專業(yè)合作社的質(zhì)量努力水平將越低;農(nóng)民專業(yè)合作社的風(fēng)險(xiǎn)規(guī)避傾向不會(huì)影響超市的效用水平,但會(huì)降低自身的效用水平,進(jìn)而降低整個(gè)供應(yīng)鏈的效用水平;合理的成本分擔(dān)契約可以實(shí)現(xiàn)雙方效用水平的Pareto改進(jìn),從而提高整個(gè)供應(yīng)鏈的運(yùn)作效率。(2)如果直銷成本越高,農(nóng)民專業(yè)合作社的質(zhì)量努力水平將越低,超市的零售價(jià)格和需求也越低;當(dāng)超市零售價(jià)格一定時(shí),雙渠道農(nóng)產(chǎn)品供應(yīng)鏈中農(nóng)民專業(yè)合作社的質(zhì)量努力水平高于單渠道農(nóng)產(chǎn)品供應(yīng)鏈;當(dāng)直銷成本較低時(shí),雙渠道農(nóng)產(chǎn)品供應(yīng)鏈中農(nóng)民專業(yè)合作社的效用水平高于單渠道農(nóng)產(chǎn)品供應(yīng)鏈,此時(shí)相比于單渠道農(nóng)產(chǎn)品供應(yīng)鏈,農(nóng)民專業(yè)合作社更傾向于選擇雙渠道農(nóng)產(chǎn)品供應(yīng)鏈;政府介入后,通過合理的價(jià)格補(bǔ)貼可以提高農(nóng)民專業(yè)合作社和超市的效用水平。(3)在多渠道農(nóng)產(chǎn)品供應(yīng)鏈中,直銷區(qū)需求明顯低于超市需求,但農(nóng)民專業(yè)合作社的效用水平高于超市。在超市主導(dǎo)的供應(yīng)鏈中,當(dāng)需求溢出效應(yīng)較大時(shí),農(nóng)民專業(yè)合作社可以通過選擇多渠道農(nóng)產(chǎn)品供應(yīng)鏈來增強(qiáng)自身談判能力,因此,相比于雙渠道農(nóng)產(chǎn)品供應(yīng)鏈,農(nóng)民專業(yè)合作社應(yīng)該選擇多渠道農(nóng)產(chǎn)品供應(yīng)鏈。本文的研究結(jié)論對(duì)農(nóng)民專業(yè)合作社、超市的運(yùn)營(yíng)決策以及政府的政策設(shè)計(jì)具有一定的現(xiàn)實(shí)意義。一方面,農(nóng)民專業(yè)合作社應(yīng)該避免完全的依賴超市銷售農(nóng)產(chǎn)品,積極地借助直銷區(qū)和電商平臺(tái),努力的拓寬銷售渠道。另一方面,為了應(yīng)對(duì)其他渠道的沖擊,超市應(yīng)該提高農(nóng)產(chǎn)品的收購價(jià)格,努力實(shí)現(xiàn)與農(nóng)民專業(yè)合作社的緊密合作。此外,政府可以大力發(fā)展直銷區(qū)和電商平臺(tái)的建設(shè),為農(nóng)民專業(yè)合作社創(chuàng)造良好的外部環(huán)境,并且加大財(cái)政補(bǔ)貼,鼓勵(lì)農(nóng)民專業(yè)合作社在直銷區(qū)出售農(nóng)產(chǎn)品。
[Abstract]:In recent years, our country's farmer professional cooperatives have been flourishing. Farmers' professional cooperatives can choose the supply chain to participate in different structures according to their own economic base, operating conditions, government support, partners and so on. In the supply chain of different structure, the operation mechanism of farmer professional cooperative shows great difference. By examining three kinds of typical agricultural product supply chain (single channel, dual channel and multi-channel) in reality, this paper attempts to explore the factors that influence the efficiency of farmer's professional cooperative operation. First, in the supermarket-led single channel agricultural product supply chain, combined with the characteristics of the risk aversion tendency of the farmer professional cooperatives, the paper discusses the influence of the bargaining position of farmers' professional cooperatives and supermarkets on the operation of the supply chain. The paper studies the quality efforts level of farmer professional cooperatives and the pricing strategy of supermarket, designs a cost-sharing contract as the cooperation mechanism of both parties, and then extends the traditional single channel agricultural product supply chain to the dual channel agricultural product supply chain. The paper studies the influence of direct selling area on the operation mechanism of farmer's professional cooperative, investigates the relationship between direct selling cost and farmer professional cooperative pricing and quality effort level decision-making, and designs a price subsidy mechanism to improve the operation efficiency of the supply chain; finally, The double-channel agricultural product supply chain is further extended to the multi-channel agricultural product supply chain, and the influence of the emerging E-commerce sales model on the operation mechanism of farmers' professional cooperatives is studied. The results of the paper show: (1) If the market position is more vulnerable, the lower the level of the farmers' professional cooperative's quality efforts will be, the risk aversion tendency of farmers' professional cooperatives will not affect the utility level of the supermarket, but the utility level will be reduced. Furthermore, the utility level of the whole supply chain is reduced, and a reasonable cost-sharing contract can realize Pareto improvement of the utility level of both parties, thereby improving the operation efficiency of the whole supply chain. (2) The lower the direct selling cost, the lower the quality efforts of the farmers' professional cooperatives, the lower the retail price and demand of the supermarket, and when the retail price of the supermarket is certain, The quality efforts of farmers' professional cooperatives in the supply chain of dual-channel agricultural products are higher than that of single-channel agricultural products supply chain; when the direct selling cost is lower, the utility level of farmers' professional cooperatives in the double-channel agricultural product supply chain is higher than the single channel agricultural product supply chain. At this time, compared with the single channel agricultural product supply chain, the farmer professional cooperative tends to choose the dual channel agricultural product supply chain; after the government intervention, the utility level of the farmer professional cooperative and the supermarket can be improved through reasonable price subsidy. (3) In the multi-channel agricultural product supply chain, the demand of the direct-selling area is obviously lower than that of the supermarket, but the utility level of the farmer's professional cooperative is higher than that of the supermarket. In the supermarket-led supply chain, when the demand overflow effect is large, the farmer professional cooperatives can strengthen their negotiation ability by choosing the multi-channel agricultural product supply chain, therefore, compared with the dual-channel agricultural product supply chain, Farmer professional cooperatives should choose multi-channel agricultural product supply chain. The conclusion of this paper is of practical significance to the farmer's professional cooperatives, the operation decision-making of the supermarket and the policy design of the government. On the one hand, farmers' professional cooperatives should avoid full dependence on supermarkets to sell agricultural products and actively expand the sales channels with the help of the direct selling area and e-commerce platform. On the other hand, in order to cope with the impact of other channels, supermarkets should improve the purchase price of agricultural products and achieve close cooperation with farmers' professional cooperatives. In addition, the government can vigorously develop the construction of the direct selling area and the e-commerce platform, create a good external environment for the farmer professional cooperative, and increase the financial subsidy, and encourage the farmer professional cooperative to sell agricultural products in the direct selling area.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F321.42
本文編號(hào)：2276784
[Abstract]:In recent years, our country's farmer professional cooperatives have been flourishing. Farmers' professional cooperatives can choose the supply chain to participate in different structures according to their own economic base, operating conditions, government support, partners and so on. In the supply chain of different structure, the operation mechanism of farmer professional cooperative shows great difference. By examining three kinds of typical agricultural product supply chain (single channel, dual channel and multi-channel) in reality, this paper attempts to explore the factors that influence the efficiency of farmer's professional cooperative operation. First, in the supermarket-led single channel agricultural product supply chain, combined with the characteristics of the risk aversion tendency of the farmer professional cooperatives, the paper discusses the influence of the bargaining position of farmers' professional cooperatives and supermarkets on the operation of the supply chain. The paper studies the quality efforts level of farmer professional cooperatives and the pricing strategy of supermarket, designs a cost-sharing contract as the cooperation mechanism of both parties, and then extends the traditional single channel agricultural product supply chain to the dual channel agricultural product supply chain. The paper studies the influence of direct selling area on the operation mechanism of farmer's professional cooperative, investigates the relationship between direct selling cost and farmer professional cooperative pricing and quality effort level decision-making, and designs a price subsidy mechanism to improve the operation efficiency of the supply chain; finally, The double-channel agricultural product supply chain is further extended to the multi-channel agricultural product supply chain, and the influence of the emerging E-commerce sales model on the operation mechanism of farmers' professional cooperatives is studied. The results of the paper show: (1) If the market position is more vulnerable, the lower the level of the farmers' professional cooperative's quality efforts will be, the risk aversion tendency of farmers' professional cooperatives will not affect the utility level of the supermarket, but the utility level will be reduced. Furthermore, the utility level of the whole supply chain is reduced, and a reasonable cost-sharing contract can realize Pareto improvement of the utility level of both parties, thereby improving the operation efficiency of the whole supply chain. (2) The lower the direct selling cost, the lower the quality efforts of the farmers' professional cooperatives, the lower the retail price and demand of the supermarket, and when the retail price of the supermarket is certain, The quality efforts of farmers' professional cooperatives in the supply chain of dual-channel agricultural products are higher than that of single-channel agricultural products supply chain; when the direct selling cost is lower, the utility level of farmers' professional cooperatives in the double-channel agricultural product supply chain is higher than the single channel agricultural product supply chain. At this time, compared with the single channel agricultural product supply chain, the farmer professional cooperative tends to choose the dual channel agricultural product supply chain; after the government intervention, the utility level of the farmer professional cooperative and the supermarket can be improved through reasonable price subsidy. (3) In the multi-channel agricultural product supply chain, the demand of the direct-selling area is obviously lower than that of the supermarket, but the utility level of the farmer's professional cooperative is higher than that of the supermarket. In the supermarket-led supply chain, when the demand overflow effect is large, the farmer professional cooperatives can strengthen their negotiation ability by choosing the multi-channel agricultural product supply chain, therefore, compared with the dual-channel agricultural product supply chain, Farmer professional cooperatives should choose multi-channel agricultural product supply chain. The conclusion of this paper is of practical significance to the farmer's professional cooperatives, the operation decision-making of the supermarket and the policy design of the government. On the one hand, farmers' professional cooperatives should avoid full dependence on supermarkets to sell agricultural products and actively expand the sales channels with the help of the direct selling area and e-commerce platform. On the other hand, in order to cope with the impact of other channels, supermarkets should improve the purchase price of agricultural products and achieve close cooperation with farmers' professional cooperatives. In addition, the government can vigorously develop the construction of the direct selling area and the e-commerce platform, create a good external environment for the farmer professional cooperative, and increase the financial subsidy, and encourage the farmer professional cooperative to sell agricultural products in the direct selling area.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F321.42
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，本文編號(hào)：2276784
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