本文選題：生鮮農(nóng)產(chǎn)品　切入點(diǎn)：物聯(lián)網(wǎng)　出處：《中國(guó)石油大學(xué)(華東)》2015年碩士論文

【摘要】：隨著我國(guó)社會(huì)的進(jìn)步以及全球互聯(lián)網(wǎng)經(jīng)濟(jì)的發(fā)展,尤其是近幾年,我們真切地感受到了電商力量之強(qiáng)大,它正以摧枯拉朽之勢(shì)顛覆著一個(gè)又一個(gè)行業(yè),創(chuàng)造著一個(gè)又一個(gè)財(cái)富神話,任何一個(gè)行業(yè)都或多或少的被它影響著、改變著,作為社會(huì)發(fā)展中最古老的農(nóng)業(yè)也不例外。生鮮農(nóng)產(chǎn)品作為人們的日常必需品,不可避免地遇到了電商化趨勢(shì),尤其是經(jīng)過(guò)了前幾年普貨商品電商野蠻式的發(fā)展,生鮮行業(yè)被譽(yù)為電商領(lǐng)域最后一片藍(lán)海,然而受制于生鮮農(nóng)產(chǎn)品自身特點(diǎn)、物流倉(cāng)儲(chǔ)、消費(fèi)習(xí)慣等等因素,盡管目前國(guó)內(nèi)生鮮電商行業(yè)資本熱情高漲,但卻鮮有成功者,究其原因在于業(yè)內(nèi)一直未能形成一種行之有效,成熟穩(wěn)定的商業(yè)模式。另一方面,隨著互聯(lián)網(wǎng)向移動(dòng)互聯(lián)方向發(fā)展,一個(gè)功能更加強(qiáng)大,影響更加深遠(yuǎn)的技術(shù)—物聯(lián)網(wǎng)—開始顯露出它無(wú)限可能的前景,正是基于此,世界各主要發(fā)達(dá)國(guó)家均高度重視,紛紛制訂物聯(lián)網(wǎng)發(fā)展的國(guó)家戰(zhàn)略,以期搶占未來(lái)產(chǎn)業(yè)的制高點(diǎn)。眼下物聯(lián)網(wǎng)已經(jīng)在智能家居、智能汽車等行業(yè)嶄露頭角,展現(xiàn)良好的發(fā)展勢(shì)頭,同時(shí)又在向更多的行業(yè)滲透、蔓延,物聯(lián)網(wǎng)應(yīng)用的市場(chǎng)規(guī)模正在蓬勃發(fā)展,其創(chuàng)造的經(jīng)濟(jì)效益也在成倍增長(zhǎng),可以說(shuō)當(dāng)前的世界正處在物聯(lián)網(wǎng)經(jīng)濟(jì)爆發(fā)的前奏階段。本論文以生鮮農(nóng)產(chǎn)品為切入點(diǎn),在商業(yè)模式、物聯(lián)網(wǎng)、電子商務(wù)等理論研究基礎(chǔ)上,圍繞當(dāng)前國(guó)內(nèi)外生鮮農(nóng)產(chǎn)品行業(yè)發(fā)展新動(dòng)向及新技術(shù)的應(yīng)用,針對(duì)現(xiàn)有生鮮電商模式的缺點(diǎn)及局限,從全產(chǎn)業(yè)鏈的布局考慮,融合金融、IT、物聯(lián)網(wǎng)、電子商務(wù),提出一種創(chuàng)新的商業(yè)運(yùn)行模式,分析其盈利模式、業(yè)務(wù)系統(tǒng),以給當(dāng)下艱難發(fā)展的生鮮行業(yè)提供一種可行的參考。
[Abstract]:With the progress of our society and the development of the global Internet economy, especially in recent years, we have really felt the strength of e-commerce, which is destroying one industry after another. Create a wealth myth after another, any industry is more or less affected by it, changed, as the oldest agriculture in social development is no exception. Fresh agricultural products as people's daily necessities, Inevitably encountered the trend of e-commerce, especially after a few years of general merchandise e-commerce barbaric development, the fresh industry is known as the last blue sea in the field of e-commerce, but constrained by the characteristics of fresh agricultural products, logistics warehousing, Consumption habits and other factors, although the current domestic fresh e-commerce industry capital enthusiasm, but there are few successful, the reason is that the industry has not been able to form an effective, mature and stable business model. On the other hand, As the Internet moves towards mobile connectivity, a more powerful and far-reaching technology, the Internet of things, is beginning to reveal its limitless prospects, and it is precisely because of this that major developed countries in the world attach great importance to it. One after another has formulated a national strategy for the development of the Internet of things, in order to seize the commanding heights of the future industries. At present, the Internet of things has emerged in the smart home, smart car and other industries, showing good momentum of development, and at the same time, it is infiltrating more industries. The market scale of Internet of things (IOT) application is booming and its economic benefits are increasing exponentially. It can be said that the current world is in the prelude stage of the outbreak of IOT economy. Based on the theoretical research of business model, Internet of things, electronic commerce and so on, focusing on the development trend and application of new technology of fresh agricultural products industry at home and abroad, aiming at the shortcomings and limitations of the existing commercial model, Considering the layout of the whole industry chain, this paper puts forward an innovative business operation mode, analyzes its profit model and business system, and provides a feasible reference for the difficult development of fresh and fresh industry.
【學(xué)位授予單位】：中國(guó)石油大學(xué)(華東)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F323.7;F724.6

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