本文選題：“三農(nóng)”問(wèn)題　切入點(diǎn)：信息需求　出處：《華中師范大學(xué)》2015年碩士論文

【摘要】：“三農(nóng)”問(wèn)題是我們國(guó)家的根本問(wèn)題,國(guó)家對(duì)“三農(nóng)”問(wèn)題持續(xù)重視,從黨中央到各級(jí)政府,從宏觀戰(zhàn)略到具體政策,都在努力克服農(nóng)業(yè)、農(nóng)村和農(nóng)民在發(fā)展中所遇到的問(wèn)題和困難。在當(dāng)今大信息時(shí)代和二元經(jīng)濟(jì)結(jié)構(gòu)向現(xiàn)代經(jīng)濟(jì)結(jié)構(gòu)轉(zhuǎn)型的環(huán)境下,信息的作用愈發(fā)突出。隨著現(xiàn)代信息通訊技術(shù)在農(nóng)業(yè)方面的滲透,信息獲取利用程度以及信息技術(shù)運(yùn)用的程度對(duì)發(fā)展農(nóng)村經(jīng)濟(jì)至關(guān)重要。而相比之下,農(nóng)民的信息形勢(shì)卻依舊嚴(yán)峻,農(nóng)民對(duì)信息資源的利用狀況并不樂(lè)觀。研究農(nóng)民的信息需求和信息行為能加快農(nóng)村經(jīng)濟(jì)社會(huì)發(fā)展,完善社會(huì)主義新農(nóng)村建設(shè),有利于“三農(nóng)”問(wèn)題的解決。研究將農(nóng)業(yè)信息化與信息服務(wù)的邏輯起點(diǎn)--農(nóng)民的信息需求與信息行為作為一個(gè)整體進(jìn)行研究,梳理了國(guó)內(nèi)外相關(guān)研究,界定信息需求與信息行為相關(guān)概念定義的內(nèi)涵,探討國(guó)內(nèi)外的信息需求與行為的理論與模型。然后在用戶中心研究范式的指導(dǎo)下,結(jié)合心理學(xué)、信息行為學(xué)等相關(guān)學(xué)科知識(shí),設(shè)計(jì)了關(guān)于農(nóng)民信息需求與行為的過(guò)程模型,在模型基礎(chǔ)上構(gòu)建了相關(guān)評(píng)價(jià)指標(biāo)。將多目標(biāo)決策方法Topsis法應(yīng)用到農(nóng)民信息需求與行為模型的測(cè)度評(píng)價(jià)中,并采用信息熵處理各指標(biāo)權(quán)重。最后通過(guò)對(duì)湖北省地區(qū)的實(shí)地調(diào)查研究,分析得出了湖北省農(nóng)民的信息需求與行為現(xiàn)狀,套用所構(gòu)建的模型指標(biāo),用Topsis法測(cè)度評(píng)價(jià)比較了湖北省農(nóng)民的信息需求與行為水平。本題研究?jī)?nèi)容分為六個(gè)部分：第一部分介紹論文的選題背景,說(shuō)明了研究目的,闡述了論文的研究意義,評(píng)述了國(guó)內(nèi)外相關(guān)領(lǐng)域研究成果。然后闡明了研究方法,制定了技術(shù)路線,介紹了文章創(chuàng)新點(diǎn)；第二部分梳理和探討了信息需求與信息行為相關(guān)知識(shí)點(diǎn)的概念以及理論,為后續(xù)的研究提供理論基礎(chǔ)；第三部分為農(nóng)民信息需求與行為的過(guò)程模型和指標(biāo)體系構(gòu)建,探討研究了四種具有影響力的信息行為模型以及三大研究范式,在此基礎(chǔ)上,構(gòu)建了模型與指標(biāo)；第四部分是測(cè)度評(píng)價(jià)的方法研究,著重介紹了多目標(biāo)決策評(píng)價(jià)法Topsis法以及權(quán)重計(jì)算法信息熵法；第五部分是湖北省農(nóng)民的實(shí)證分析,總結(jié)了湖北省農(nóng)民的信息需求與信息行為現(xiàn)狀,進(jìn)行測(cè)度評(píng)價(jià)模型實(shí)證研究,最后提出相關(guān)建議政策；第六部分是研究總結(jié)展望。總結(jié)本課題的研究結(jié)果、歸納研究的不足之處、提出對(duì)未來(lái)研究的展望。
[Abstract]:The issue of "agriculture, countryside and farmers" is the fundamental problem in our country. The state has attached great importance to the issue of "agriculture, rural areas and farmers". From the Party Central Committee to the governments at all levels, from macro strategies to concrete policies, they are striving to overcome agriculture. The problems and difficulties encountered by rural areas and farmers in development. In the modern information age and the transformation of dual economic structure to modern economic structure, the role of information becomes more and more prominent. With the infiltration of modern information and communication technology in agriculture, The degree of access to information and the use of information technology are crucial to the development of the rural economy. In contrast, the information situation of farmers remains grim. Farmers are not optimistic about the utilization of information resources. Studying farmers' information needs and behaviors can accelerate the development of rural economy and society and perfect the construction of new socialist countryside. It is beneficial to solve the problem of "agriculture, countryside and farmers". The research takes the information demand and information behavior of farmers as a whole, and combs the related research at home and abroad, which is the logical starting point of agricultural informatization and information service. This paper defines the connotation of the definition of information demand and information behavior, discusses the theories and models of information demand and behavior at home and abroad, and then, under the guidance of user-centered research paradigm, combines the knowledge of psychology, information behavior, and other related disciplines, such as psychology, information behavior, and so on. The process model of farmers' information demand and behavior is designed, and the relevant evaluation indexes are constructed on the basis of the model. The multi-objective decision method Topsis method is applied to the measurement and evaluation of farmers' information demand and behavior model. The information entropy is used to deal with the weight of each index. Finally, through the field investigation in Hubei province, the information demand and behavior of farmers in Hubei Province are analyzed, and the model indexes are applied. The information demand and behavior level of farmers in Hubei Province are evaluated and compared by Topsis method. The research contents are divided into six parts: the first part introduces the background of the thesis, explains the purpose of the research, and expounds the significance of the research. This paper reviews the research results in related fields at home and abroad, then clarifies the research methods, formulates the technical route and introduces the innovation points of the article. The second part combs and discusses the concepts and theories of the knowledge points related to information demand and information behavior. The third part is about the construction of process model and index system of farmers' information demand and behavior, and discusses four influential information behavior models and three research paradigms. The fourth part is the research on the method of measurement evaluation, focusing on the multi-objective decision evaluation method Topsis method and the weight calculation method information entropy method; the fifth part is the empirical analysis of farmers in Hubei Province. This paper summarizes the information needs and information behavior of farmers in Hubei Province, carries out empirical research on the measurement and evaluation model, and finally puts forward relevant suggestions and policies. The sixth part is the summary and prospect of the research. The deficiency of the research is summarized and the prospect of the future research is put forward.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F323.6

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