【摘要】：黨的十一屆三中全會(huì)確立改革開(kāi)放政策,旅游業(yè)才算真正起步。鄧小平非常重視旅游業(yè),指出“旅游事業(yè)大有文章可做,要突出地搞,加快地搞�！�40多年來(lái),隨著我國(guó)經(jīng)濟(jì)持續(xù)快速發(fā)展和居民收入水平較快提高,我國(guó)旅游人數(shù)和旅游收入都以年均兩位數(shù)以上的增速持續(xù)發(fā)展,旅游業(yè)已經(jīng)成為國(guó)民經(jīng)濟(jì)的重要產(chǎn)業(yè),成為繼住房、汽車之后增長(zhǎng)最快的居民消費(fèi)領(lǐng)域。目前,我國(guó)已經(jīng)躍居全球第四大入境旅游接待國(guó)。自鄧小平同志1969年在黃山談話,強(qiáng)調(diào)黃山要做好旅游,做強(qiáng)旅游,黃山市旅游業(yè)在40多年來(lái)快速發(fā)展。依托自然資源的優(yōu)勢(shì),以及人文資源的支持,并采取多元的宣傳方式,吸引了海內(nèi)外眾多的游客。隨著中國(guó)對(duì)外開(kāi)放度的提高,黃山市國(guó)際旅游業(yè)也隨之發(fā)展起來(lái),屬于安徽省的國(guó)際旅游龍頭。雖然有了一些突出的成績(jī),但是黃山市在發(fā)展國(guó)際旅游業(yè)過(guò)程中仍存在一些問(wèn)題：人均消費(fèi)偏低,人均停留天數(shù)過(guò)短等。所以提高國(guó)際旅游業(yè)的發(fā)展對(duì)于黃山市的經(jīng)濟(jì)發(fā)展至關(guān)重要。本文通過(guò)對(duì)黃山市國(guó)際旅游業(yè)現(xiàn)狀進(jìn)行分析并與其他旅游城市進(jìn)行比較,并找出影響黃山市旅游業(yè)發(fā)展的因素,通過(guò)線性回歸,利用計(jì)量模型,論證其與黃山市國(guó)際旅游業(yè)之間的相關(guān)關(guān)系,得到國(guó)際旅游業(yè)的發(fā)展與旅游資源、旅行社個(gè)數(shù)、星級(jí)賓館(酒店)個(gè)數(shù)、交通發(fā)展?fàn)顩r以及黃山市經(jīng)濟(jì)發(fā)展水平存在正相關(guān)關(guān)系,有很好的線性關(guān)系。同時(shí),在這五個(gè)因素中,旅游資源與黃山市經(jīng)濟(jì)發(fā)展水平相關(guān)性最強(qiáng),說(shuō)明其對(duì)黃山市國(guó)際旅游業(yè)影響最大。在此基礎(chǔ)上,分析黃山市在發(fā)展國(guó)際旅游業(yè)過(guò)程中存在的優(yōu)劣勢(shì),優(yōu)勢(shì)主要體現(xiàn)在以下幾個(gè)方面：旅游資源豐富,旅游商品特色鮮明,區(qū)位優(yōu)勢(shì)明顯,政府政策支持。劣勢(shì)主要有以下幾個(gè)方面：城市旅游基礎(chǔ)薄弱,經(jīng)濟(jì)發(fā)展水平不高；旅游相關(guān)產(chǎn)業(yè)發(fā)展較慢、旅游營(yíng)銷手段單一、旅游專業(yè)人才結(jié)構(gòu)不合理、旅游季節(jié)性強(qiáng),之后針對(duì)上述優(yōu)劣勢(shì)提出發(fā)展黃山市國(guó)際旅游業(yè)的對(duì)策：加快黃山市旅游形象定位,強(qiáng)化品牌意識(shí)；強(qiáng)化旅游市場(chǎng)細(xì)分,將旅游產(chǎn)品做精做細(xì)；加強(qiáng)旅游商品的管理；拓展宣傳方式；加強(qiáng)交通建設(shè)；加強(qiáng)旅游服務(wù)設(shè)施建設(shè),增強(qiáng)游客的可進(jìn)入性；營(yíng)造良好的旅游環(huán)境；培養(yǎng)高綜合素質(zhì)的旅游人才以及其他的一些建議。
[Abstract]:The third Plenary session of the 11th Central Committee of the Party established the policy of reform and opening to the outside world, and tourism was the real starting point. Deng Xiaoping attaches great importance to tourism, pointing out that "there are many articles to be done in the tourism industry, so we should do it prominently and expeditiously." for more than 40 years, with the sustained and rapid development of our economy and the rapid improvement of the level of residents' income, The tourism industry has become an important industry of the national economy, and has become the fastest growing area of resident consumption after housing and automobile. At present, China has leapt to the fourth largest inbound tourism reception country in the world. Since Comrade Deng Xiaoping spoke in Huangshan in 1969, he emphasized that Huangshan should do well in tourism and strengthen tourism, Huangshan tourism industry has developed rapidly in the past 40 years. Relying on the advantages of natural resources, the support of human resources, and the adoption of multiple ways of publicity, attracted a large number of tourists at home and abroad. With the improvement of China's opening to the outside world, Huangshan City's international tourism industry has also developed, belonging to Anhui Province's leading international tourism. Although there are some outstanding achievements, there are still some problems in the development of international tourism in Huangshan City: the per capita consumption is low, the per capita stay days are too short and so on. Therefore, improving the development of international tourism is of great importance to the economic development of Huangshan City. This paper analyzes the present situation of international tourism in Huangshan City and compares it with other tourist cities, and finds out the factors that affect the development of tourism industry in Huangshan City. The relationship between international tourism and Huangshan city is demonstrated, and the development of international tourism and tourism resources, the number of travel agencies, the number of star hotels (hotels) are obtained. There is a positive correlation and a good linear relationship between traffic development and economic development level in Huangshan City. At the same time, among the five factors, tourism resources have the strongest correlation with the economic development level of Huangshan City, indicating that it has the greatest impact on the international tourism in Huangshan City. On this basis, the advantages and disadvantages of Huangshan City in the development of international tourism are analyzed. The advantages are mainly reflected in the following aspects: rich tourism resources, distinct characteristics of tourism commodities, obvious regional advantages, and government policy support. The main disadvantages are as follows: weak urban tourism foundation, low level of economic development, slow development of tourism-related industries, single means of tourism marketing, irrational structure of tourism professionals, strong seasonality of tourism, Then the countermeasures to develop Huangshan's international tourism industry are put forward: quickening the positioning of Huangshan's tourism image, strengthening brand awareness, strengthening the segmentation of tourism market, making tourism products fine, strengthening the management of tourism commodities; Expand the publicity mode; strengthen the traffic construction; strengthen the tourism service facilities construction to enhance the tourists' ability to enter; create the good tourist environment; train the tourism talents with high comprehensive quality and some other suggestions.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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