集安五女峰國家森林公園生態(tài)旅游資源評價與滿意度研究
發(fā)布時間：2018-07-24 11:39
【摘要】：近年來,以森林公園為載體的生態(tài)旅游成為了時下都市群體熱衷追捧的旅游活動形式。其作為追求人與自然和諧發(fā)展理念的新型旅游方式,在打破傳統(tǒng)旅游的同時,如何能夠把握其未來的可持續(xù)走向成了當務之急的問題。基于如上背景,本文以集安五女峰國家森林公園為研究對象,進行生態(tài)旅游資源評價與滿意度研究,不僅對五女峰國家森林公園生態(tài)旅游的長遠規(guī)劃與發(fā)展有一定的理論和實踐意義,同時也對同類森林公園今后的開發(fā)具有一定的指導意義。 本文在對生態(tài)旅游、森林公園的定義與國內(nèi)外研究動向及可持續(xù)發(fā)展理論明晰的前提下,明確了研究工作的方法、技術(shù)路線；經(jīng)過實地調(diào)研,全面考察總結(jié)景區(qū)目前的自然概況與社會經(jīng)濟條件；對五女峰景區(qū)的生態(tài)旅游資源構(gòu)建合理的評價指標體系,以層次分析法確定權(quán)重值,結(jié)合問卷統(tǒng)計,得出最終的生態(tài)旅游資源綜合評分；以對游客隨機發(fā)放問卷調(diào)查的方式,結(jié)合Excel、Spss等軟件分析處理數(shù)據(jù),對游客的行為特征、滿意度指數(shù)及相關(guān)因素的分析,對景區(qū)的可持續(xù)發(fā)展及未來規(guī)劃開發(fā)提供相關(guān)合理建議。研究結(jié)論主要如下： (1)景區(qū)的生態(tài)旅游資源具體分為兩大主類、六個亞類、十六個旅游單體；生態(tài)旅游資源豐潤富足,具有較高的觀賞、文化、科考價值；景區(qū)所依托的社會經(jīng)濟條件因素優(yōu)越,擁有適合開發(fā)的交通、地域組合及施工條件等 (2)景區(qū)的生態(tài)旅游資源綜合評價值為7.5596,屬一級資源,生態(tài)旅游資源較為優(yōu)質(zhì),具有開發(fā)潛力和價值。 (3)景區(qū)游客的人口統(tǒng)計學特征、行為特征問卷調(diào)查結(jié)果顯示,景區(qū)現(xiàn)階段的市場以中青年游客、本省市的客源居多,游客的偏向旅游動機為生態(tài)體驗及休閑,游客停留時間相對較短,消費力相對較低,購買欲望不足,獲取信息渠道單一等為主要特征。 (4)景區(qū)的綜合滿意度問卷調(diào)研結(jié)果顯示,游客的總體滿意度值為3.4624,游覽前后游客對比評價的滿意度值為3.098,屬較高滿意度：游客的重游滿意度值為2.3266,屬中層滿意度。 (5)相關(guān)性卡方檢驗表明逗留時間、收入與消費之間存在相關(guān)性,相關(guān)分析結(jié)果顯示總體滿意度與學歷入之間的關(guān)系為負相關(guān)。 (6)結(jié)合全文調(diào)研結(jié)果與分析結(jié)論的基礎上,總結(jié)五女峰國家森林公園的旅游市場特征,劃分游客類型,為景區(qū)未來發(fā)展的五大方面提供合理建議,并針對游客的不同層次需求,對景區(qū)今后的開發(fā)規(guī)劃做出十二個新項目的提議。
[Abstract]:In recent years, ecological tourism with forest park as its carrier has become a popular form of tourism activities among urban groups. As a new type of tourism mode which pursues the concept of harmonious development between man and nature, how to grasp the sustainable trend of its future has become an urgent issue at the same time as breaking the traditional tourism. Based on the above background, this paper takes Wuyufeng National Forest Park of Ji'an as the research object, carries on the ecotourism resources appraisal and the satisfaction research, It not only has certain theoretical and practical significance for the long-term planning and development of ecological tourism in Wuyufeng National Forest Park, but also has certain guiding significance for the future development of the similar forest park. On the premise of the definition of ecotourism, forest park, the research trend at home and abroad and the theory of sustainable development, this paper clarifies the methods and technical route of the research. Comprehensive investigation and summary of the current natural situation and social and economic conditions of the scenic area, the establishment of a reasonable evaluation index system of the eco-tourism resources in Wuyufeng scenic spot, the determination of the weight value by AHP, the combination of questionnaire statistics, Finally, the comprehensive score of ecotourism resources is obtained, and the data are analyzed by the way of random distribution of questionnaires to tourists, combining with the software such as Excel Spss, to analyze the behavior characteristics, satisfaction index and related factors of tourists. To the scenic area sustainable development and future planning and development to provide relevant reasonable suggestions. The main conclusions are as follows: (1) the ecotourism resources of the scenic spots are divided into two main categories, six subclasses and sixteen tourism monomers, and the ecotourism resources are abundant and abundant, with high ornamental, cultural and scientific value. The scenic spot relies on the social and economic condition factor is superior, has the suitable development transportation, the geographical combination and the construction condition and so on (2) the scenic spot ecological tourism resources comprehensive appraisal value is 7.5596, belongs to the first class resources, the eco-tourism resources is relatively high quality, (3) demographic characteristics and behavioral characteristics of tourists in scenic spots. The results of questionnaire show that the market of scenic spots is dominated by young and middle-aged tourists at the present stage, and the tourist resources of the provinces and cities are the majority. The tourist's biased tourism motive is ecological experience and leisure, the tourist stay time is relatively short, the consumption power is relatively low, the purchase desire is insufficient, Single access to information is the main characteristic. (4) the comprehensive satisfaction questionnaire of scenic spots shows that, The overall satisfaction value of tourists was 3.4624, the satisfaction value of tourist comparative evaluation before and after sightseeing was 3.098, and the satisfaction value of tourists revisiting was 2.3266, which was middle-level satisfaction. (5) correlation chi-square test showed that the duration of stay, There is a correlation between income and consumption, and the results of correlation analysis show that the relationship between total satisfaction and academic qualifications is negatively correlated. (6) based on the results of the full text survey and the conclusion of the analysis, This paper summarizes the characteristics of the tourism market of Wuyufeng National Forest Park, classifies the tourist types, provides reasonable suggestions for the five aspects of the future development of the scenic area, and aims at the different levels of demands of the tourists. Twelve new projects are proposed for the future development planning of the scenic spot.
【學位授予單位】：吉林農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TU986;F592.7
本文編號：2141261
[Abstract]:In recent years, ecological tourism with forest park as its carrier has become a popular form of tourism activities among urban groups. As a new type of tourism mode which pursues the concept of harmonious development between man and nature, how to grasp the sustainable trend of its future has become an urgent issue at the same time as breaking the traditional tourism. Based on the above background, this paper takes Wuyufeng National Forest Park of Ji'an as the research object, carries on the ecotourism resources appraisal and the satisfaction research, It not only has certain theoretical and practical significance for the long-term planning and development of ecological tourism in Wuyufeng National Forest Park, but also has certain guiding significance for the future development of the similar forest park. On the premise of the definition of ecotourism, forest park, the research trend at home and abroad and the theory of sustainable development, this paper clarifies the methods and technical route of the research. Comprehensive investigation and summary of the current natural situation and social and economic conditions of the scenic area, the establishment of a reasonable evaluation index system of the eco-tourism resources in Wuyufeng scenic spot, the determination of the weight value by AHP, the combination of questionnaire statistics, Finally, the comprehensive score of ecotourism resources is obtained, and the data are analyzed by the way of random distribution of questionnaires to tourists, combining with the software such as Excel Spss, to analyze the behavior characteristics, satisfaction index and related factors of tourists. To the scenic area sustainable development and future planning and development to provide relevant reasonable suggestions. The main conclusions are as follows: (1) the ecotourism resources of the scenic spots are divided into two main categories, six subclasses and sixteen tourism monomers, and the ecotourism resources are abundant and abundant, with high ornamental, cultural and scientific value. The scenic spot relies on the social and economic condition factor is superior, has the suitable development transportation, the geographical combination and the construction condition and so on (2) the scenic spot ecological tourism resources comprehensive appraisal value is 7.5596, belongs to the first class resources, the eco-tourism resources is relatively high quality, (3) demographic characteristics and behavioral characteristics of tourists in scenic spots. The results of questionnaire show that the market of scenic spots is dominated by young and middle-aged tourists at the present stage, and the tourist resources of the provinces and cities are the majority. The tourist's biased tourism motive is ecological experience and leisure, the tourist stay time is relatively short, the consumption power is relatively low, the purchase desire is insufficient, Single access to information is the main characteristic. (4) the comprehensive satisfaction questionnaire of scenic spots shows that, The overall satisfaction value of tourists was 3.4624, the satisfaction value of tourist comparative evaluation before and after sightseeing was 3.098, and the satisfaction value of tourists revisiting was 2.3266, which was middle-level satisfaction. (5) correlation chi-square test showed that the duration of stay, There is a correlation between income and consumption, and the results of correlation analysis show that the relationship between total satisfaction and academic qualifications is negatively correlated. (6) based on the results of the full text survey and the conclusion of the analysis, This paper summarizes the characteristics of the tourism market of Wuyufeng National Forest Park, classifies the tourist types, provides reasonable suggestions for the five aspects of the future development of the scenic area, and aims at the different levels of demands of the tourists. Twelve new projects are proposed for the future development planning of the scenic spot.
【學位授予單位】：吉林農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TU986;F592.7
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，本文編號：2141261
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