【摘要】：文化旅游作為最古老但當(dāng)下最為流行的旅游形式之一,其核心在于文化影響。遺產(chǎn)地信息如何真實(shí)有效的從資產(chǎn)方傳遞到游客不僅關(guān)乎遺產(chǎn)地形象更關(guān)系到游客的文化旅游體驗(yàn)質(zhì)量。遺產(chǎn)原真性是世界遺產(chǎn)最重要的屬性之一,是評價(jià)世界遺產(chǎn)的重要標(biāo)準(zhǔn),自上世紀(jì)六七十年代進(jìn)入研究者的視野就引起了巨大爭論。遺產(chǎn)原真性如何被游客感知,又如何在文化旅游中傳播正是本文的研究重點(diǎn)。 目前學(xué)術(shù)界對于遺產(chǎn)原真性的研究主要集中在其概念和內(nèi)涵外延的探討、及其相關(guān)關(guān)系的論證。本文的研究更加注重實(shí)踐研究和實(shí)證研究,筆者站在構(gòu)建主義的立場上,認(rèn)為原真性是一種社會(huì)構(gòu)建的結(jié)果。通過文獻(xiàn)研究得出影響游客在遺產(chǎn)地對于遺產(chǎn)原真性感知的因子,并基于傳播視角提出了一些新的影響原真性傳播的因子。在此基礎(chǔ)上設(shè)計(jì)問卷并進(jìn)行編碼,深入山西省世界文化遺產(chǎn)地平遙古城進(jìn)行調(diào)研,將所得數(shù)據(jù)代入計(jì)量分析軟件E-views生成這些因子與游客原真性感知的回歸關(guān)系。運(yùn)算結(jié)果顯示游客在文化旅游地的原真性感知受到性別、年齡、受教育程度、出游動(dòng)機(jī)、媒介選擇、信息鏈長度以及游客對原真性態(tài)度的影響；資產(chǎn)方己然無法控制原真性在文化旅游中傳播的方式和內(nèi)容,到訪過的游客和大眾媒介成為主要的傳播者,而媒介承擔(dān)著信息守門人和傳播介體的雙重任務(wù),對于原真性的傳播影響顯著。但這并不意味著資產(chǎn)方無可作為,資產(chǎn)方可以以協(xié)調(diào)者和引導(dǎo)者的身份引導(dǎo)原真性的傳播方式和內(nèi)容,使文化旅游地的信息盡可能真實(shí)有效地傳播到受傳者(游客)。 值得注意的是由于本文變量選擇的局限、調(diào)研樣本量限制和文化旅游地類型的單一性,文章的結(jié)果可能存在不完備之處,需要在未來的研究中進(jìn)一步的充實(shí)。
[Abstract]:As one of the oldest but most popular tourism forms, cultural tourism is the core of it. How to transfer the information from the asset side to the tourists is not only related to the image of the heritage but also related to the quality of cultural tourism experience. The authenticity of heritage is one of the most important attributes of the world heritage and an important criterion for evaluating the world heritage. It has aroused great controversy since it entered the field of vision of researchers in the 1960s and 1970s. How to perceive the authenticity of heritage by tourists and how to spread it in cultural tourism is the focus of this paper. At present, the research on the originality of heritage mainly focuses on the discussion of its concept and intension extension, and the demonstration of its correlation. The research in this paper pays more attention to the practical research and the empirical research. The author holds that the originality is the result of social construction from the standpoint of constructivism. Based on the literature study, the factors influencing tourists' perception of the authenticity of heritage in heritage sites are obtained, and some new factors affecting the transmission of original truth are put forward based on the perspective of communication. On this basis, the questionnaire is designed and coded, and the investigation is carried out in Pingyao Ancient City, Shanxi Province, where the world cultural heritage is located, and the obtained data are substituted into the econometric analysis software E-views to generate the regression relationship between these factors and tourists' original perception of truth. The results show that the original perception of tourists in cultural tourism is influenced by sex, age, education level, travel motivation, media choice, length of information chain and tourists' attitude to original truth. Assets can't control the way and content of the original truth in the cultural tourism. The visiting tourists and the mass media become the main communicators, and the media bear the dual tasks of the information gatekeeper and the media. It has a significant effect on the transmission of primordial truth. However, this does not mean that the asset side can not act, the asset side can guide the original dissemination way and content by the identity of coordinator and guide, so that the information of cultural tourism destination can be transmitted to the transmitted person (tourist) as truthfully and effectively as possible. It is worth noting that due to the limitation of variable selection in this paper, the limitation of sample size and the singularity of the type of cultural tourist destination, the results of this paper may be incomplete and need to be further enriched in the future research.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F590

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 張成渝;;國內(nèi)外世界遺產(chǎn)原真性與完整性研究綜述[J];東南文化;2010年04期

2 陳勇;遺產(chǎn)旅游與遺產(chǎn)原真性——概念分析與理論引介[J];桂林旅游高等�？茖W(xué)校學(xué)報(bào);2005年04期

3 任冠文;;文化旅游相關(guān)概念辨析[J];旅游論壇;2009年02期

4 肖梟;;報(bào)紙型傳單的傳播學(xué)分析[J];湖南大眾傳媒職業(yè)技術(shù)學(xué)院學(xué)報(bào);2008年04期

5 袁亞忠;淺議旅游口碑營銷[J];湖南經(jīng)濟(jì)管理干部學(xué)院學(xué)報(bào);2003年03期

6 高科;;文化遺產(chǎn)旅游原真性的多維度思考[J];旅游研究;2010年02期

7 巫寧;;信息傳播:旅游目的地營銷與服務(wù)的關(guān)鍵環(huán)節(jié)[J];旅游學(xué)刊;2007年10期

8 龐聞;馬耀峰;鄭鵬;;五種旅游信息傳播模式的比較與整合[J];旅游學(xué)刊;2012年05期

9 武彬;旅游目的地信息系統(tǒng)[J];旅游學(xué)刊;1995年04期

10 周永紅;網(wǎng)絡(luò)環(huán)境下的組織信息超載分析[J];情報(bào)雜志;2005年04期

，

本文編號：2121523