本文選題：良鳳江國家森林公園 + 森林旅游��； 參考：《廣西大學(xué)》2013年碩士論文

【摘要】：隨著人們生活水平與文化程度的不斷提高,環(huán)保意識(shí)不斷增強(qiáng),人們向往和渴望綠色的自然環(huán)境,對森林旅游產(chǎn)品的消費(fèi)需求也不斷升溫。近年來,許多學(xué)者及景區(qū)經(jīng)營者開始重視對森林旅游景區(qū)建設(shè)和旅游產(chǎn)品開發(fā)的研究。良鳳江國家森林公園是典型的森林旅游景區(qū),以自然山水和森林景觀為主要特點(diǎn),生態(tài)資源豐富、植物景觀優(yōu)美,被評為南寧市“十佳景區(qū)”,是南寧人必游的旅游景點(diǎn),但長期以來景區(qū)投入資金不足和產(chǎn)品開發(fā)力度不夠,旅游基礎(chǔ)設(shè)施和服務(wù)設(shè)施不完善,森林旅游項(xiàng)目缺乏特色亮點(diǎn),與周邊的生態(tài)旅游景區(qū)或休閑度假區(qū)相比,旅游服務(wù)上存在不少的問題和差距,旅游發(fā)展面臨著嚴(yán)峻的挑戰(zhàn)。本文采用實(shí)地調(diào)研與問卷調(diào)查的方式,了解游客對良鳳江景區(qū)服務(wù)質(zhì)量的滿意程度,通過對調(diào)查內(nèi)容進(jìn)行綜合評價(jià)和統(tǒng)計(jì)分析,找出良鳳江景區(qū)旅游服務(wù)存在的主要問題和不足,然后對良鳳江景區(qū)產(chǎn)品和服務(wù)質(zhì)量提升提出合理的建議和對策。研究結(jié)果可為以良鳳江國家森林公園為代表的森林旅游景區(qū)開發(fā)建設(shè),制定旅游發(fā)展戰(zhàn)略提供一定的指導(dǎo)和借鑒。
[Abstract]:With the continuous improvement of people's living standard and cultural level, the consciousness of environmental protection is constantly strengthened, people yearn for and yearn for the green natural environment, and the consumption demand for forest tourism products also heats up. In recent years, many scholars and scenic area operators began to attach importance to the study of forest tourism scenic spot construction and tourism product development. Liangfengjiang National Forest Park is a typical forest tourist area with natural landscape and forest landscape as its main feature. It is rich in ecological resources and beautiful in plant landscape. It has been named "Ten Best Scenic spots" in Nanning City and is a tourist spot that Nanning people must visit. However, for a long time, the scenic spots have been inadequately invested in funds and product development efforts, tourism infrastructure and service facilities are not perfect, forest tourism projects lack special highlights, compared with the surrounding ecotourism scenic spots or leisure resorts. There are many problems and gaps in tourism service, and the development of tourism is facing severe challenges. This paper adopts the method of field investigation and questionnaire investigation to understand the satisfaction of tourists with the service quality of Liangfeng River scenic area, and through the comprehensive evaluation and statistical analysis of the contents of the survey, To find out the main problems and shortcomings of tourism service in Liangfeng River scenic area, and then put forward reasonable suggestions and countermeasures to improve the quality of products and services in Liangfeng River scenic area. The results can provide some guidance and reference for the development and construction of forest tourism scenic spots represented by Liangfeng River National Forest Park and the formulation of tourism development strategy.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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