本文選題：男性時(shí)尚雜志 + 封面��； 參考：《東華大學(xué)》2012年碩士論文

【摘要】：中國(guó)內(nèi)地的男性時(shí)尚雜志自20世紀(jì)90年代以來迅速發(fā)展,盡管雜志市場(chǎng)日益壯大,讀者群逐漸擴(kuò)增,但對(duì)于“男性時(shí)尚雜志”的界定不清,使人們片面地將男性時(shí)尚雜志等同于“男性雜志”。 本文試圖通過封面女性服飾形象要素的研究,從服飾現(xiàn)象本身出發(fā)溯源,打破以往研究服飾形象僅從描述性分析或僅從社會(huì)性別理論等單一角度進(jìn)行的慣例。結(jié)合雜志受眾的反饋研究,試從受眾角度分析男性時(shí)尚雜志封面上女性服飾形象塑造的依據(jù)。 文中選取了三本代表不同類型的男性時(shí)尚雜志,分別是《男人裝》、《高爾夫時(shí)尚》、《數(shù)字時(shí)代》。通過收集距離筆者完稿前三年半(2008年1月~2011年6月)時(shí)間內(nèi)的42個(gè)有效封面樣本,提取其中反映女性服飾形象的關(guān)鍵要素歸納總結(jié)。有關(guān)服飾形象要素的研究是本文的重點(diǎn),文章分別從整體風(fēng)格、上裝、下裝、妝容發(fā)型、服飾配件和其他幾個(gè)方面進(jìn)行,其中上裝和下裝又細(xì)分為服裝款式、而料、顏色、裸露度、緊身度和通透度六個(gè)因素去考查。 受眾的反饋研究主要是以問卷調(diào)研為主,在問卷調(diào)研的題目設(shè)置上有涉及封而服飾形象的,筆者有意采用了與封而樣本研究相對(duì)應(yīng)的要素,便于進(jìn)一步作對(duì)比研究。通過發(fā)放一定數(shù)量的網(wǎng)絡(luò)和實(shí)體問卷比較差異,輔以部分的個(gè)案訪談是受眾反饋研究采用的主要方法。 通過研究,得出以下結(jié)論：首先,出現(xiàn)在男性時(shí)尚雜志的女性服飾形象具有高度的相似性,服飾的整體風(fēng)格都是較成熟性感的,在服裝款式上多為裸露度高、完全緊身和不透明的比基尼或是連衣裙款式,顏色上多為黑色,服裝而料上主要集中在天然而料的絲綢、棉或足合成化纖上。為了配合服飾形象的風(fēng)格,封而人物多為皮膚白暫、強(qiáng)調(diào)眼妝、長(zhǎng)卷發(fā)披發(fā)的女星。其次,從受眾的問卷調(diào)研和訪談中可以看出,他們偏愛的女性服飾形象為整體風(fēng)格成熟性感,服裝款式上多為裸露度高、完全緊身和不透明的緊身胸衣,服飾配件上偏愛高跟鞋,顏色上多為黑色,而料集中在天然而料的雪紡和絲綢上,可以接受全裸的封而服飾形象。對(duì)于封面人物,他們多偏好皮膚白暫,擺出S型曲線身體姿勢(shì)的女星。最后,根據(jù)雜志封面服飾形象研究和受眾反饋中的數(shù)據(jù)對(duì)比,發(fā)現(xiàn)兩者在服裝的整體風(fēng)格、天然面料、部分顏色、服裝的緊身度等方面呈現(xiàn)出一致性,說明了雜志較能夠滿足受眾的需求。與此同時(shí),兩者也存在一定程度上的不相契合。從對(duì)比研究中,可以看出男性時(shí)尚雜志在傳播過程中的復(fù)雜性和男性時(shí)尚雜志的受眾在閱讀過程中的矛盾性。這是男性時(shí)尚雜志在傳播過程中普遍存在的問題,也是至今仍然存在爭(zhēng)議和值得探討的地方,而通過大量的實(shí)證研究找出兩者的關(guān)聯(lián)性和差異性是本文的研究重點(diǎn)。最后,希望本篇論文的研究對(duì)將來的雜志出版有一定的幫助和借鑒意義。
[Abstract]:Men's fashion magazines in mainland China have developed rapidly since the 1990s. Although the magazine market is growing and the readership is expanding, the definition of "men's fashion magazine" is unclear. It makes people equate men's fashion magazines with men's magazines. This paper attempts to trace back to the source of the dress phenomenon through the study of the elements of the cover female dress image and break the convention that the clothing image is studied only from the descriptive analysis or only from the single angle of the gender theory and so on. Combined with the feedback research of magazine audience, this paper tries to analyze the basis of shaping the female dress image on the cover of male fashion magazine from the perspective of audience. This paper selects three men's fashion magazines representing different types of men's fashion magazines, which are Men's dress, Golf Fashion and Digital Age. Through collecting 42 valid cover samples in the period of three and a half years (from January 2008 to June 2011) from the author to finish the manuscript, the key factors reflecting the image of women's dress were summarized and summarized. The research on the image elements of clothing is the focus of this paper. The article is carried out separately from the overall style, top, lower, makeup and hairstyle, clothing accessories and several other aspects, in which the top and bottom clothes are subdivided into clothing styles, and materials, colors, etc. Six factors of nudity, tightness and permeability were examined. The feedback research of the audience is mainly based on the questionnaire research. The topic setting of the questionnaire survey involves the image of seal and clothing. The author intends to adopt the elements corresponding to the study of sealing and sample, which is convenient for further comparative study. By issuing a certain number of network and entity questionnaires, supplemented by part of the case interview is the main method used in the research of audience feedback. Through the research, the following conclusions can be drawn: firstly, the image of female dress appearing in the men's fashion magazine has a high similarity, the overall style of clothing is more mature and sexy, and the clothing style is mostly nude. Completely tight and opaque bikini or dress style, mostly black color, clothing and materials mainly concentrated on natural silk, cotton or foot synthetic chemical fiber. In order to match the style of dress image, the characters are mostly white temporarily, emphasizing eye makeup and long curly hair. Secondly, it can be seen from the questionnaire survey and interviews of the audience that their preferred female dress images are mature and sexy in the overall style, and the close-fitting corset with a high degree of nudity, full tightness and opacity in the style of clothing. Clothing accessories prefer high heels, black color, and materials concentrated in natural chiffon and silk, can accept the naked seal and dress image. For cover characters, they prefer white skin temporary, S-curve posture of the body of the actress. Finally, according to the research of magazine cover dress image and the data contrast in audience feedback, it is found that the two show consistency in the overall style of clothing, natural fabric, some colors, the tightness of clothing, etc. It shows that the magazine can meet the needs of the audience. At the same time, there is also a certain degree of incongruity between the two. From the comparative study, we can see the complexity of the men's fashion magazine in the process of communication and the contradiction between the audience of the men's fashion magazine and the reading process. This is a common problem in the process of dissemination of men's fashion magazine, and it is still controversial and worthy of discussion, and through a large number of empirical studies to find out the relevance and difference between the two is the focus of this study. Finally, I hope the research of this paper will be helpful to the future publication of magazines.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：J523.5

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本文編號(hào)：2089785