本文選題：會展 + 節(jié)慶　； 參考：《社會科學家》2013年03期

【摘要】：會展、節(jié)慶作為一種群眾文化傳播方式,近年來隨著人們對于精神文化生活水平要求的逐漸提高,二者在人們生產(chǎn)生活中的作用也日益凸顯。會展節(jié)慶除自身的文化傳播功能之外,同時也在一定程度上促進了當?shù)芈糜萎a(chǎn)業(yè)的發(fā)展。通過分析上海世博會、新鄭祭祖大典與資陽節(jié)慶旅游等案例,尋找會展節(jié)慶促進旅游業(yè)發(fā)展的緣由與存在的問題,結(jié)合貴州省舉辦酒博會等實例,探究舉辦會展節(jié)慶對促進貴州旅游業(yè)發(fā)展的道路,探析使用會展節(jié)慶這種重要的運作方式推動貴州省旅游業(yè)的又好又快發(fā)展。
[Abstract]:Exhibition and festival as a means of mass cultural communication, in recent years with the gradual improvement of people's spiritual and cultural living standards, the role of both in people's production and life is increasingly prominent. In addition to its own cultural communication function, the exhibition festival also promotes the development of local tourism industry to a certain extent. By analyzing the cases of Shanghai World Expo, Xinzheng ancestor worship ceremony and Ziyang Festival tourism, this paper tries to find out the reasons and existing problems of the exhibition festival to promote the development of tourism, and combined with the examples of holding wine exposition in Guizhou Province, etc. This paper probes into the road of holding exhibition festival to promote the development of tourism industry in Guizhou province, and probes into the use of exhibition festival as an important mode of operation to promote the good and fast development of tourism industry in Guizhou Province.
【作者單位】： 銅仁學院;
【基金】：貴州省科學技術(shù)基金項目(黔科合J字[2012]2320號) 銅仁學院2011年博士基金項目階段成果
【分類號】：F713.83;F592.7

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本文編號：2042691