本文選題：高速鐵路 + 武漢城市圈��； 參考：《華中師范大學(xué)》2013年碩士論文

【摘要】：伴隨我國社會經(jīng)濟的不斷向前發(fā)展以及隨之而來的人民可支配收入的逐步增加、生活理念的轉(zhuǎn)變,旅游已慢慢成為人們?nèi)粘Ｉ畹闹匾M成部分,旅游需求的不斷擴大促成了旅游業(yè)的蓬勃發(fā)展。交通作為旅游六要素之一,是旅游活動得以開展的前提之一,其在旅游業(yè)發(fā)展過程中扮演著重要的角色,交通技術(shù)的突破性發(fā)展則意味著旅游發(fā)展格局必定產(chǎn)生一系列的變化。近年來,高速鐵路的出現(xiàn)以及不斷發(fā)展,促成了旅游交通格局的又一次重大變革。高速鐵路建設(shè)奇跡正一個個的出現(xiàn)于祖國大地,“高鐵時代”已成為人們?nèi)粘Ｉ钫務(wù)摰脑掝}之一。就武漢城市圈而言,京廣高鐵的投入運營以及對于未來鐵路的規(guī)劃,使得武漢到全國的東西南北方向,都將實現(xiàn)4小時到達,這一交通格局的變化勢必改變旅游業(yè)的空間格局,對于武漢城市圈旅游業(yè)的發(fā)展將產(chǎn)生巨大的推動作用。鑒于此,本文在闡述相關(guān)理論的基礎(chǔ)上,運用相關(guān)理論和方法,以武漢城市圈為研究對象,多層面分析了高速鐵路建設(shè)對于武漢城市圈旅游業(yè)發(fā)展所產(chǎn)生的影響,為此領(lǐng)域研究提供了一種全新的視角和途徑。對于發(fā)揮自身優(yōu)勢,抓住機遇,在高鐵時代加快推進武漢城市圈旅游-體化進程、實現(xiàn)其更好的發(fā)展都具有一定的參考價值。 文章首先簡要介紹了論文的研究背景、意義、主要研究內(nèi)容等,概括分析了國內(nèi)外在旅游交通和高鐵對旅游發(fā)展影響等方面的研究進展。其次,文章對旅游交通理論、旅游流理論、增長極理論等理論支撐進行了闡述。第三,文章對高速鐵路以及武漢城市圈高速鐵路的發(fā)展狀況進行了概述,從產(chǎn)業(yè)現(xiàn)狀、市場構(gòu)架、產(chǎn)品開發(fā)三方面對武漢城市圈旅游業(yè)發(fā)展狀況進行了分析歸納。第四,文章從旅游經(jīng)濟效益、旅游個體行為、客源市場、區(qū)域旅游合作、旅游產(chǎn)品開發(fā)五個方面分析了高速鐵路建設(shè)對于武漢城市圈旅游業(yè)發(fā)展所產(chǎn)生的影響。隨后,提出了高鐵時代武漢城市圈旅游發(fā)展戰(zhàn)略構(gòu)想：集中各方力量,實施政府主導(dǎo)戰(zhàn)略；倚仗旅游產(chǎn)業(yè)優(yōu)勢,強力推行產(chǎn)業(yè)聯(lián)動戰(zhàn)略；挖掘旅游資源價值,實施新品化戰(zhàn)略；打造產(chǎn)品核心價值,全面推行品牌化戰(zhàn)略；把握市場發(fā)展規(guī)律,積極尋求區(qū)域合作戰(zhàn)略；了解市場差異,實施選擇性營銷戰(zhàn)略。最后,本文做出了結(jié)論和展望。
[Abstract]:With the development of social economy and the increase of people's disposable income and the change of life concept, tourism has gradually become an important part of people's daily life. The growing demand for tourism has contributed to the vigorous development of the tourism industry. As one of the six elements of tourism, traffic is one of the prerequisites for tourism activities to be carried out. It plays an important role in the development of tourism. The breakthrough development of transportation technology means that the pattern of tourism development must produce a series of changes. In recent years, the emergence and continuous development of high-speed railway has contributed to another major change in the pattern of tourism traffic. High-speed railway construction miracle is appearing one by one in the motherland, "high-speed railway era" has become one of the topics people talk about in their daily life. As far as Wuhan City Circle is concerned, the operation of the Beijing-Guangzhou high-speed railway and the planning of the future railway will enable Wuhan to reach the north-west direction of the country in four hours. This change in the traffic pattern is bound to change the spatial pattern of the tourism industry. For the development of tourism in Wuhan City Circle will have a huge role in promoting. In view of this, on the basis of expounding the relevant theories and using the relevant theories and methods, this paper takes Wuhan City Circle as the research object, and analyzes the influence of high-speed railway construction on the tourism development of Wuhan City Circle. Therefore, the research in this field provides a new perspective and approach. It has certain reference value to give full play to its own advantages, seize the opportunity, speed up the process of promoting tourism in Wuhan city circle and realize its better development in the era of high-speed rail. Firstly, this paper briefly introduces the research background, significance and main research contents of the paper, and analyzes the domestic and foreign research progress in tourism traffic and the impact of high-speed rail on tourism development. Secondly, the paper expounds the theory support of tourism traffic theory, tourism flow theory, growth pole theory and so on. Thirdly, the paper summarizes the development of high-speed railway and Wuhan City Circle High Speed Railway, and analyzes and sums up the development of tourism industry in Wuhan City Circle from three aspects: industry status, market structure and product development. Fourthly, the paper analyzes the impact of high-speed railway construction on the tourism development of Wuhan urban circle from five aspects: economic benefit, individual behavior, tourist market, regional tourism cooperation and tourism product development. Then, the paper puts forward the strategic conception of tourism development of Wuhan urban circle in high-speed railway era: concentrating all forces to implement the government-led strategy, relying on the advantages of tourism industry, vigorously implementing the strategy of industrial linkage, excavating the value of tourism resources, and implementing the strategy of new products. Build the core value of the product, carry out the brand strategy in an all-round way; grasp the law of market development, actively seek the strategy of regional cooperation; understand the market difference and implement the selective marketing strategy. Finally, the conclusion and prospect are made.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TU984.2;F592.7

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相關(guān)碩士學(xué)位論文 前3條

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