發(fā)布時間：2018-04-30 12:30

  本文選題：商務(wù)旅游 + 發(fā)展戰(zhàn)略　； 參考：《山東大學(xué)》2012年碩士論文

【摘要】：A商務(wù)旅游服務(wù)公司是一家主要服務(wù)山東境內(nèi)政府部門、企業(yè)事業(yè)單位的,專門從事商務(wù)旅游服務(wù)的旅行社。 隨著商務(wù)旅游市場的逐漸成熟,國內(nèi)商務(wù)旅游市場巨大的發(fā)展?jié)摿ξ吮姸噙M入者：國外商務(wù)旅游大鱷紛紛與中國企業(yè)合資進入國內(nèi)市場,國內(nèi)眾多休閑旅游旅行社紛紛組建商務(wù)旅游服務(wù)部門,很多中小型商務(wù)旅游服務(wù)企業(yè)更是魚龍混雜。 A商務(wù)旅游服務(wù)公司深耕山東商務(wù)旅游服務(wù)市場,盡管形成了一定規(guī)模和市場影響力,但是面對越來越激勵的市場競爭,以及原有客戶特別是政府部門對商務(wù)旅游費用的不斷壓縮導(dǎo)致的市場壓力加大等因素,如何進行戰(zhàn)略調(diào)整,實現(xiàn)企業(yè)長期發(fā)展,成為必須解決的當(dāng)務(wù)之急。 本文圍繞A商務(wù)旅游公司發(fā)展戰(zhàn)略這一核心問題,從企業(yè)所處的外部環(huán)境和擁有的內(nèi)部資源兩個方面入手,分析了整個宏觀政治經(jīng)濟環(huán)境以及企業(yè)所處的行業(yè)整體和行業(yè)競爭狀況,明確了企業(yè)面臨的機會和威脅,同時從企業(yè)所掌握的資源和能力出發(fā),闡明了自身的劣勢和優(yōu)勢。最后,明確了A商務(wù)旅游服務(wù)公司的企業(yè)使命和核心競爭力,并通過SWOT矩陣分析,明確了成長戰(zhàn)略是A公司未來發(fā)展的主要戰(zhàn)略選擇,并提出了落實這一發(fā)展戰(zhàn)略的有關(guān)措施。 本文采用PEST、SWOT等方法對商務(wù)旅游服務(wù)市場整體環(huán)境和競爭進行了深入探究,并提出了有針對性的落實戰(zhàn)略的實施方案,整個論文探討的問題以及由此提出的方案建議將會推動A商務(wù)旅游服務(wù)公司更好的保持核心競爭力,實現(xiàn)不斷壯大發(fā)展,真正做到基業(yè)長青。
[Abstract]:A business travel service company is a main service in Shandong government departments, enterprises and institutions, specializing in business tourism services travel agencies. With the gradual maturity of the business tourism market, the huge development potential of the domestic business tourism market has attracted a large number of entrants: foreign business tourism alligators have joined up with Chinese enterprises to enter the domestic market. Many domestic leisure travel agencies have set up business tourism service departments, and many small and medium-sized business tourism service enterprises are even more mixed. A Business Tourism Service Company has deeply cultivated the Shandong business tourism service market. Although it has formed a certain scale and market influence, it is facing more and more stimulating market competition. As well as the factors such as increasing market pressure caused by the constant compression of business travel expenses by the original customers, especially government departments, how to carry out strategic adjustment and realize the long-term development of enterprises has become an urgent matter to be solved. This paper focuses on the development strategy of A business tourism company from two aspects: the external environment and the internal resources. This paper analyzes the whole macro political and economic environment and the situation of the whole industry and industry competition in which the enterprise is located, and clarifies the opportunities and threats faced by the enterprise. At the same time, from the point of view of the resources and abilities grasped by the enterprise, it clarifies its own disadvantages and advantages. Finally, it clarifies the enterprise mission and core competence of A Business Tourism Service Company, and through the analysis of SWOT matrix, clarifies that the growth strategy is the main strategic choice for the future development of A Company, and puts forward the relevant measures to carry out this development strategy. In this paper, the overall environment and competition of the business tourism service market are deeply explored by using the method of PEST-SWOT, and the implementation plan of the targeted implementation strategy is put forward. The problems discussed in the whole paper and the proposed solutions will promote A Business Tourism Service Company to maintain its core competitiveness, achieve continuous development, and truly achieve the foundation industry evergreen.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.6

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