【摘要】：正我國注冊會計師行業(yè)即將步入品牌建設時代。在2011年舉行的中國注冊會計師協(xié)會第五屆常務理事會第一次會議上,會計師事務所品牌建設被作為2011下半年及今后的重點工作予以推動。同年7月,中注協(xié)第五屆常務理事會第一次會議在京召開,審議通過了《中國注冊會計師行業(yè)發(fā)展規(guī)劃(2011-2015年)》,并確定了2011年下半年行業(yè)重點工作安排。由此,會計師事務所品牌建設活動也加快了步伐。機遇往往也意味著挑戰(zhàn)。在競爭日益激烈的形勢下,在各種服務都日趨同質(zhì)化的前提下,如何進一步壯大會計師事務所,如何提高會計師事務所的競爭力,使自己
[Abstract]:China's CPA industry is about to step into the era of brand building. At the first meeting of the Fifth standing Council of the China Institute of Certified Public Accountants held in 2011, brand building of accounting firms was promoted as a key work in the second half of 2011 and in the future. In July of the same year, the first meeting of the Fifth standing Council of the China Association for Annotation was held in Beijing, which deliberated and adopted the Development Plan of China's Certified Public Accountants (2011-2015), and determined the key working arrangements of the industry in the second half of 2011. As a result, the accounting firm brand building activities also accelerated the pace. Opportunities often also mean challenges. Under the situation of increasingly fierce competition and homogenization of all kinds of services, how to further strengthen the accounting firm, how to improve the competitiveness of the accounting firm, and how to make itself more competitive?
【分類號】：F233
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本文編號：2284884