【摘要】：隨著我國國民經(jīng)濟的持續(xù)快速發(fā)展、社會市場的全面對外開放,運輸與物流服務(wù)需求不斷增加,客戶對物流服務(wù)品質(zhì)的要求日益提高,物流需求多樣化、個性化的趨勢明顯。同時,各種運輸方式發(fā)展迅猛,導致市場競爭日趨激烈。在我國轉(zhuǎn)變經(jīng)濟發(fā)展方式的新形勢下,為了加快適應(yīng)現(xiàn)代物流的發(fā)展要求,更好地滿足人民群眾對鐵路貨物運輸?shù)男滦枨?鐵路必須轉(zhuǎn)變傳統(tǒng)的貨運發(fā)展方式,創(chuàng)新經(jīng)營理念,拓展經(jīng)營領(lǐng)域,改進經(jīng)營方式,主動延伸貨運服務(wù)鏈,加快實現(xiàn)由單一的貨物承運向全程的物流服務(wù)轉(zhuǎn)變,拓展鐵路的發(fā)展空間和市場空間。鐵路局物流企業(yè)作為鐵路系統(tǒng)的重要組成部分,是發(fā)展鐵路物流,加快構(gòu)建“門到門”物流服務(wù)體系的核心力量,但目前鐵路局物流企業(yè)全程物流的發(fā)展大多還處起步階段,其單一的倉儲、運輸功能難以構(gòu)建“門到門”的服務(wù)體系,因此,研究鐵路局物流企業(yè)拓展全程物流服務(wù)的發(fā)展模式,不但能夠滿足客戶對鐵路當前多樣化、個性化的服務(wù)需求,提高鐵路貨運的市場競爭力,而且在鐵路推進多元化經(jīng)營戰(zhàn)略的宏觀背景下,有利于把握鐵路貨運改革的主攻方向,轉(zhuǎn)變鐵路貨運發(fā)展方式,延伸貨運服務(wù)鏈條,不斷實現(xiàn)經(jīng)濟效益的增長和社會效益的提升,具有深遠的戰(zhàn)略意義和重要的現(xiàn)實意義。 本論文在鐵道部相關(guān)科研項目研究基礎(chǔ)上,通過現(xiàn)狀梳理、成果借鑒、總結(jié)分析,從以下幾方面對鐵路局物流企業(yè)拓展全程物流的發(fā)展模式進行了研究和探討。 (1)對國內(nèi)外典型企業(yè)全程物流的發(fā)展現(xiàn)狀,以及我國鐵路局物流企業(yè)經(jīng)營現(xiàn)狀和存在問題進行了分析,闡述了鐵路局物流企業(yè)拓展全程物流的內(nèi)涵及特征,并對其必要性進行探討。 (2)從鐵路局物流企業(yè)全程物流的運作關(guān)聯(lián)部門、運作方式、運作業(yè)務(wù)三個方面對鐵路局物流企業(yè)拓展全程物流發(fā)展模式的框架進行設(shè)計,從市場的角度分析了鐵路局物流企業(yè)拓展全程物流的市場需求特點,以及路內(nèi)外企業(yè)與鐵路局物流企業(yè)的競合關(guān)系,明確其目標市場定位的主要貨物品類及客戶群。 (3)針對跨局全程物流的開展和運作,提出鐵路局物流企業(yè)拓展全程物流的三種基本發(fā)展模式,即構(gòu)建鐵路物流虛擬聯(lián)盟、組建區(qū)域性鐵路物流集團、組建全國性鐵路物流集團。以層次分析法、模糊綜合評判法為基本原理,建立了影響鐵路局物流企業(yè)全程物流發(fā)展模式選擇的4大類12項指標組成的全程物流發(fā)展模式選擇評價指標體系,對鐵路局物流企業(yè)拓展全程物流的發(fā)展模式進行了選擇分析,提出鐵路局物流企業(yè)拓展全程物流的實施策略和保障措施。
[Abstract]:With the sustained and rapid development of our national economy and the comprehensive opening of the social market to the outside world, the demand for transportation and logistics services is increasing, the customers' requirements for logistics service quality are increasing day by day, the logistics demand is diversified, and the trend of individualization is obvious. At the same time, the rapid development of various modes of transport, resulting in increasingly fierce market competition. Under the new situation of changing the mode of economic development in our country, in order to speed up the development of modern logistics and better meet the new needs of the people for railway freight transportation, the railway must change the traditional mode of freight development and innovate the management concept. Expand the management field, improve the management mode, actively extend the freight service chain, speed up the transformation from a single cargo carrier to the whole logistics service, and expand the development space and market space of the railway. As an important part of railway system, railway bureau logistics enterprises are the core force to develop railway logistics and speed up the construction of "door-to-door" logistics service system, but at present, most of the development of railway bureau logistics enterprises is still in its infancy. Its single warehousing and transportation function is difficult to construct a "door-to-door" service system. Therefore, the study of the development mode of the railway bureau logistics enterprises to expand the whole process of logistics service can not only meet the current diversification of the railway. Individualized service demand, improve the market competitiveness of railway freight transportation, and under the macro background of railway diversification strategy, it is beneficial to grasp the main attack direction of railway freight transport reform and change the development mode of railway freight transportation. It is of far-reaching strategic and practical significance to extend the freight service chain and continuously realize the growth of economic benefits and the promotion of social benefits. On the basis of the research of the relevant scientific research projects of the Ministry of Railways, this paper studies and discusses the development mode of expanding the whole logistics of railway bureau logistics enterprises from the following aspects through combing the present situation, drawing lessons from the achievements, summing up and analyzing. The main contents are as follows: (1) the present situation of the development of the whole process logistics of typical enterprises at home and abroad, as well as the present situation and existing problems of the logistics enterprises of the Railway Bureau of our country are analyzed, and the connotation and characteristics of expanding the whole process logistics of the logistics enterprises of the Railway Bureau are expounded. And its necessity is discussed. (2) the framework of expanding the whole logistics development mode of railway bureau logistics enterprises is designed from three aspects: the operation related department, the operation mode and the operation business of the whole logistics enterprise of the railway bureau logistics enterprise. From the market point of view, this paper analyzes the characteristics of the market demand of the railway bureau logistics enterprises to expand the whole logistics, as well as the competitive relationship between the internal and external enterprises and the railway bureau logistics enterprises, and clarifies the main goods categories and customer groups of their target market positioning. (3) in view of the development and operation of the whole process logistics between the railway bureau, this paper puts forward three basic development modes for the logistics enterprises of the railway bureau to expand the whole process logistics, that is, to construct the virtual alliance of railway logistics and form a regional railway logistics group. Set up a national railway logistics group. Based on the analytic hierarchy process (AHP) and fuzzy comprehensive evaluation method, the evaluation index system of the whole logistics development mode selection is established, which is composed of four categories and 12 indexes that affect the choice of the whole process logistics development mode of the railway bureau logistics enterprises. This paper selects and analyzes the development mode of the whole process logistics of the railway bureau logistics enterprises, and puts forward the implementation strategies and safeguard measures of the railway bureau logistics enterprises expanding the whole process logistics.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F532.6;U294.1

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